FirstPitch
firstpitch.ai
What it is
FirstPitch is an AI video prospecting platform for outbound sales teams. Users record a video once, then generate personalized prospect videos with AI voice and variables such as a recipient’s name, company, and website. Recording can use a camera, screen, or both, with a teleprompter for scripts. Analytics show who watched, how long they watched, and where they stopped, while real-time notifications flag engagement. HubSpot can trigger video generation through workflows and receive engagement data on contact records; Salesforce supports Flow Builder triggers and logs engagement as record activities. A Chrome extension lets users record from Gmail, insert videos, and track views. LinkedIn support adds personalized video links to messages and tracks views. FirstPitch also offers REST API, MCP, and webhook support for generating videos and automating workflows. Its free plan includes five AI-personalized videos per month. Pro costs $49 a month and includes 100 videos monthly; Team costs $99 per user per month. Enterprise pricing is custom.
Spec sheet
- What it does
- FirstPitch is an AI-powered video prospecting platform for creating, personalising and sending outbound sales videos at scale.Read 15 Oct 2026 · firstpitch.ai
- Product
- FirstPitch is an AI personalised video prospecting platform for outbound sales teams.Read 28 Sep 2026 · firstpitch.ai
- Intended users
- The pricing page describes Pro for individual reps, Team for sales teams, and Enterprise for agencies and large teams.Read 28 Sep 2026 · firstpitch.ai
- Security
- The AI-Native page lists SOC 2 Type II, OAuth 2.0, encryption in transit and at rest, API key rotation, audit logs, and IP allowlisting.Read 28 Sep 2026 · firstpitch.ai
- Privacy
- The privacy policy says data is encrypted in transit and at rest, protected with access controls and not sold to third parties.Read 15 Oct 2026 · firstpitch.ai
- Support
- Free includes email support, Pro includes priority support and Team includes a dedicated success manager.Read 15 Oct 2026 · firstpitch.ai
- AI video generation
- One recording can be turned into many prospect-specific videos using AI voice and variables such as name, company and website.Read 15 Oct 2026 · firstpitch.ai
- Analytics
- Video analytics show viewers, watch duration and drop-off points.Read 15 Oct 2026 · firstpitch.ai
- API and automation
- FirstPitch offers REST API, MCP, and webhook support for video generation and automated workflows.Read 28 Sep 2026 · firstpitch.ai
- API security
- Developer access supports OAuth 2.0, API keys, IP allowlisting and audit logs.Read 15 Oct 2026 · firstpitch.ai
- Chrome Web Store listing
- The Chrome Web Store link provided by FirstPitch's Gmail integration redirected to the store's unsupported page, so no FirstPitch extension rating or review count was displayed.Read 15 Oct 2026 · chromewebstore.google.com
- Company legal name
- The privacy policy identifies the provider as FirstPitch, Inc.Read 15 Oct 2026 · firstpitch.ai
- Contact import
- Prospect lists can be imported by CSV, CRM synchronisation or API.Read 15 Oct 2026 · firstpitch.ai
- Dynamic backgrounds
- A prospect's website or LinkedIn profile can be rendered as the video background.Read 15 Oct 2026 · firstpitch.ai
- Engagement analytics
- Video analytics track who watched, how long they watched, and where they dropped off; real-time notifications alert users to engagement.Read 28 Sep 2026 · firstpitch.ai
- External LinkedIn profile
- A LinkedIn profile for Rick LaLuna shows experience at FirstPitch Inc. and places him in Commack, New York; it does not provide verified details about the firstpitch.ai product.Read 15 Oct 2026 · linkedin.com
- External registry listing
- Bizprofile lists a Firstpitch Inc. business corporation filed in New York on September 3, 2009, with a Commack, New York address and Rick Laluna as CEO; the listing does not establish that it is the same entity as firstpitch.ai.Read 15 Oct 2026 · bizprofile.net
- Gmail extension
- The Chrome extension lets users insert videos into Gmail, track views, and record videos from the inbox.Read 28 Sep 2026 · firstpitch.ai
- Gmail integration
- A Chrome extension inserts videos in Gmail compose windows, tracks engagement and provides quick recording.Read 15 Oct 2026 · firstpitch.ai
- HubSpot
- The HubSpot integration supports workflow-triggered video generation and syncs video engagement data to contact records.Read 28 Sep 2026 · firstpitch.ai
- HubSpot integration
- HubSpot workflows can trigger videos, sync engagement to contact records and enroll viewers into sequences.Read 15 Oct 2026 · firstpitch.ai
- Landing pages
- The service provides branded video landing pages with calls to action and embedded calendars.Read 15 Oct 2026 · firstpitch.ai
- Licence
- FirstPitch's terms say the service and its original content, features and functionality are owned by FirstPitch and protected by intellectual-property laws.Read 15 Oct 2026 · firstpitch.ai
- Limit: API usage
- API and integration use is subject to rate limits and usage quotas, and access may be revoked for misuse.Read 15 Oct 2026 · firstpitch.ai
- Limit: billing
- Paid subscriptions are billed in advance and fees are non-refundable except where required by law.Read 15 Oct 2026 · firstpitch.ai
- Limit: uptime
- The terms disclaim any guarantee that the service will be uninterrupted, secure or error-free.Read 15 Oct 2026 · firstpitch.ai
- The LinkedIn integration supports inserting personalised video links into messages and tracking views.Read 28 Sep 2026 · firstpitch.ai
- LinkedIn integration
- The LinkedIn integration inserts video links into DMs, supports Sales Navigator data and tracks views.Read 15 Oct 2026 · firstpitch.ai
- MCP
- FirstPitch offers a native Model Context Protocol server with tool definitions for AI agents such as Claude and GPT.Read 15 Oct 2026 · firstpitch.ai
- Notifications
- Real-time alerts are sent when a prospect engages with a video.Read 15 Oct 2026 · firstpitch.ai
- Recording
- Users can record camera video, screen video or both, with a Loom-like recording workflow.Read 15 Oct 2026 · firstpitch.ai
- REST API
- The REST API provides endpoints for video creation, template management, analytics and workflow automation.Read 15 Oct 2026 · firstpitch.ai
- Salesforce
- The Salesforce integration supports Flow Builder triggers and logs video engagement as activities on records.Read 28 Sep 2026 · firstpitch.ai
- Salesforce integration
- Salesforce Flow can trigger videos, log engagement as activities and add videos to Sales Engagement cadences.Read 15 Oct 2026 · firstpitch.ai
- SDKs
- The API page lists SDKs for JavaScript, Python and Go.Read 15 Oct 2026 · firstpitch.ai
- Security claims
- The Salesforce integration page states SOC 2 compliance, SSO support and data-residency options.Read 15 Oct 2026 · firstpitch.ai
- Teleprompter
- A scrolling script overlay is available while recording to reduce retakes and improve consistency.Read 15 Oct 2026 · firstpitch.ai
- Templates
- Teams can maintain reusable video templates and share scripts across their organisation.Read 15 Oct 2026 · firstpitch.ai
- Tracking integrations
- Landing pages support Google Analytics, Facebook Pixel and similar tracking tools.Read 15 Oct 2026 · firstpitch.ai
- Video personalisation
- Users record once and generate personalised prospect videos with AI voice and dynamic variables such as name, company, and website.Read 28 Sep 2026 · firstpitch.ai
- Video tools
- Recording supports camera, screen, or both, with a teleprompter for scripts.Read 28 Sep 2026 · firstpitch.ai
- Webhooks
- Webhook events cover video views, completions and CTA clicks.Read 15 Oct 2026 · firstpitch.ai
- Zapier integration
- Zapier connects FirstPitch with more than 5,000 apps and exposes video triggers and actions.Read 15 Oct 2026 · firstpitch.ai
Plans and prices
Free Free forever 5 AI-personalised videos/month · basic video recording · standard landing pages · view analytics · email support Read 15 Oct 2026 · firstpitch.ai
Pro $49 a month monthly 100 AI-personalised videos/month · screen and camera recording · teleprompter · custom branded landing pages · real-time notifications · HubSpot and Salesforce integrations · priority support Read 15 Oct 2026 · firstpitch.ai
Team $99 a month per user monthly Unlimited AI-personalised videos · team analytics and reporting · template library · admin controls and permissions · SSO available · dedicated success manager Read 15 Oct 2026 · firstpitch.ai
Enterprise Priced on request Custom video volume · white-label and custom domains · API and MCP access · multi-workspace management · custom integrations · SLA and uptime guarantee · dedicated account team · security review and compliance Read 15 Oct 2026 · firstpitch.ai
Strong points and limits
Strong points
- Personalizes videos using recipient and company variables.
- Tracks viewing duration and drop-off points.
- Integrates with HubSpot and Salesforce.
- Offers REST API, MCP, and webhook support.
Limits
- Free plan allows five AI-personalized videos monthly.
- Pro includes 100 videos per month.
- Team costs $99 per user per month.
- Enterprise pricing is custom.
Who it suits
FirstPitch suits outbound sales representatives and teams that want personalized video outreach with engagement tracking. Pro is described for individual reps, Team for sales teams, and Enterprise for agencies and large teams.
FirstPitch in depth
Read the full write-up
Overview
FirstPitch is a video prospecting platform for outbound sales reps who want to personalize video outreach and connect recipient engagement to sales workflows. It is a strong fit when CRM-linked follow-up matters; its monthly video caps and per-user Team price make volume and team size central to the choice.
Users record once, then generate prospect-specific videos with AI voice and details such as a name, company, or website. Hosted delivery and viewing analytics make it possible to track recipient interest alongside the outreach itself.
For other tools in the category, browse Video Personalization Software.
Key features
Video creation and engagement
Recording supports camera, screen, or both, with a teleprompter for scripts. Dynamic scenes and personalized calls to action are supported. These capabilities suit reps who want one recording adapted to individual prospects, but Free has basic recording; screen-and-camera recording and the teleprompter are included with Pro.
Analytics show who watched, how long they watched, and where they stopped, with real-time notifications for engagement. That gives reps useful signals for follow-up; Team adds analytics and reporting for sales teams. Video delivery is hosted.
Sales workflow connections
HubSpot can trigger video generation through workflows and sync engagement to contact records. Salesforce supports Flow Builder triggers and logs viewing activity on records. The Chrome extension inserts videos into Gmail, tracks views, and supports recording from the inbox; LinkedIn integration adds personalized video links to messages and view tracking.
REST API, MCP, and webhook support allow video generation and automated workflows. Enterprise includes API and MCP access, custom integrations, and multi-workspace management. The AI-Native page lists SOC 2 Type II, OAuth 2.0, encryption in transit and at rest, API key rotation, audit logs, and IP allowlisting. The privacy policy says personal information is not sold to third parties and describes access controls and regular security assessments.
Pricing
FirstPitch is freemium, with a free plan and a free trial. The Free plan costs nothing, billed $0 forever. It includes five AI-personalised videos per month, basic recording, standard landing pages, view analytics, and email support. That is a low-risk way to try the workflow, but five videos a month is too restrictive for sustained prospecting.
Pro costs $49 a month, billed $49/month, for individual reps. It raises the allowance to 100 AI-personalised videos per month and adds screen-and-camera recording, a teleprompter, custom branded landing pages, real-time notifications, HubSpot and Salesforce integrations, and priority support. The cap makes it a practical fit for a rep with moderate outreach, not one whose volume regularly exceeds 100 videos monthly.
Team costs $99 a month, billed $99/user/month. It includes unlimited AI-personalised videos, team analytics and reporting, a template library, admin controls and permissions, SSO available, and a dedicated success manager. Unlimited volume suits teams that would outgrow Pro, but the per-user billing can make the total cost rise with headcount.
Enterprise has custom pricing for agencies and large teams. It offers custom video volume, white-labeling and custom domains, API and MCP access, multi-workspace management, custom integrations, an SLA and uptime guarantee, a dedicated account team, and security review and compliance. Choose it when those organizational controls and tailored service justify a custom quote.
Platforms
FirstPitch runs on the web and offers an API and browser extension. Its Chrome extension brings video recording and tracking into Gmail; the LinkedIn integration supports sending personalized video links and tracking views.
Who it's for
Pro is aimed at individual reps who want personalized outbound video tied to HubSpot or Salesforce. Team is better for sales groups that need unlimited video volume, shared reporting, and administrative controls. Enterprise is positioned for agencies and large teams needing custom integrations, workspaces, or white-label delivery. FirstPitch is less suitable for occasional users who need only a few videos unless the Free plan’s five-video monthly cap is sufficient.
Pros and cons
Pros: CRM triggers and engagement syncing connect video activity to HubSpot and Salesforce records, supporting workflow-based follow-up.
Pros: Analytics include watch duration and drop-off, while real-time notifications can help reps respond to engagement.
Pros: Free provides five personalized videos monthly with analytics and email support, so a rep can start without a subscription.
Cons: The Free allowance is only five videos a month, and Pro stops at 100; frequent outreach may require Team’s $99/user/month tier.
Cons: Team billing is per user, so unlimited video volume comes with a cost that scales with team size.
Alternatives
Choose GLX Studio if a free Story Builder preview and limited monthly credits are enough to start, or if its Teams plan at $149 a month better suits your needs.
KoldFrame is worth comparing when a free allowance of 50 rendered videos per month, public video pages, GIFs, thumbnails, and CSV exports fit the workflow better than FirstPitch’s five personalized videos.
Gan.AI offers a free tier with 10 AI videos monthly, 100 generative credits, and 10 personalization credits; choose it if those quotas or its $24 a month Creator plan better match your requirements.
Impossible may suit teams seeking cloud or on-premises deployment, with usage priced from $0.04/min in your own cloud or on-premises and from $0.07/min for at-volume cloud usage.
Babelee is an option if its Starter plan’s 2,000 personalized videos and 4,000 real-time views matter more than FirstPitch’s CRM workflow features; it costs €56 a month and automatically renews, with cancellation allowed at any time.
Pulp’in offers a trial with one trame, 100 monthly views, no watermark, and no credit card; its Per trame plan starts from €89 excluding tax.
1to1video uses one-time pricing for video-volume bundles, so consider it if a fixed batch purchase is a better fit than FirstPitch’s monthly plans.
Blinkadz is another paid, web-based option.
Verdict
FirstPitch is a sound choice for outbound reps who want personalized video, measurable viewing behavior, and CRM-connected follow-up in one sales workflow. Pro is the clearest fit for an individual sending up to 100 videos a month; teams that need more volume can move to unlimited Team, while accepting per-user pricing. Look elsewhere if your outreach is too light for a subscription or your video volume makes Team’s seat-based cost unattractive.
Verdict
FirstPitch links personalized video creation with prospect engagement data and sales workflow integrations. Compare the monthly video limits and plan costs with your outreach needs.
Where Specifiction places it
- Video Personalization Software#1 of 299.1
