FirstPitch vs Impossible
FirstPitch
firstpitch.ai
Impossible
impossible.ioSide by side
| Figure | FirstPitch | Impossible |
|---|---|---|
| Price from | $49/mo | $0.04/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 8 |
| Spec score · Video Personalization Software | 9.1 (#1) | 8.8 (#4) |
| Analytics | Video analytics show viewers, watch duration and drop-off points. | Realtime analytics report views, completion and click-through rate down to individual scenes. |
| Company legal name | The privacy policy identifies the provider as FirstPitch, Inc. | Crunchbase lists the legal name as I AM POSSIBLE Limited and operating status as active. |
| Product | FirstPitch is an AI personalised video prospecting platform for outbound sales teams. | Impossible describes itself as a cloud rendering platform for personalized video campaigns at scale. |
| SDKs | The API page lists SDKs for JavaScript, Python and Go. | The documentation provides client examples for Node.js, browser JavaScript, Python and Java. |
| What it does | FirstPitch is an AI-powered video prospecting platform for creating, personalising and sending outbound sales videos at scale. | Impossible provides cloud infrastructure for creating personalized videos that render when a viewer requests playback. |
Plans
Impossible
- Your cloud$0.04 a month
- Your cloud or on-premises$0.04 a month
- At volume$0.07 a month
- At-volume cloud usage$0.07 a month
- Scaling$0.15 a month
- Scaling usage$0.15 a month
- Basic plan$50 a month
- Start$50 a month
In their own words
FirstPitch
FirstPitch is an AI video prospecting platform for outbound sales teams. Users record a video once, then generate personalized prospect videos with AI voice and variables such as a recipient’s name, company, and website. Recording can use a camera, screen, or both, with a teleprompter for scripts. Analytics show who watched, how long they watched, and where they stopped, while real-time notifications flag engagement. HubSpot can trigger video generation through workflows and receive engagement data on contact records; Salesforce supports Flow Builder triggers and logs engagement as record activities. A Chrome extension lets users record from Gmail, insert videos, and track views. LinkedIn support adds personalized video links to messages and tracks views. FirstPitch also offers REST API, MCP, and webhook support for generating videos and automating workflows. Its free plan includes five AI-personalized videos per month. Pro costs $49 a month and includes 100 videos monthly; Team costs $99 per user per month. Enterprise pricing is custom.
Impossible
Impossible is a cloud rendering platform for personalized video campaigns. It creates a recipient-specific video when a viewer presses play, so an unwatched link does not trigger a render. Its browser editor builds templates from layers linked to data fields and can import After Effects compositions and other personalized-video template formats. Templates can vary text, images, video, sound, voice, scenes and story flows by recipient. Output is MP4 or HLS, which the site says plays on devices and clients without installation. The optional FX Player adds clickable calls to action and choices; analytics report views, completion and click-through rate down to the scene. Named integrations include Salesforce Marketing Cloud, Emarsys, Braze, Adobe Campaign and email service providers; documentation also lists HubSpot, Marketo, n8n, Zapier and Mailchimp. Billing is metered with a 10-second minimum per render, and monthly volume does not carry over. The Basic plan is $50/month for the first 1,000 minutes each month.