Flagsmith
flagsmith.com
What it is
Flagsmith manages feature flags and remote configuration for web, mobile, and server-side applications. Teams can target releases by environment, individual user, segment, or percentage, and split users across variations for A/B and multivariate tests. Remote configuration lets teams change properties such as text, colors, and behavior without deploying new code. Deployment options include hosted cloud, private cloud, and self-hosted. Its listed integrations include Amplitude, Datadog, GitHub, GitLab, Grafana, Jira, Mixpanel, OpenFeature, Segment, Sentry, Slack, and Terraform; environment-level webhooks can send events to a team's infrastructure. The maker says core feature-flag functionality is open source and most of the product uses the BSD-3 licence. The Free plan includes 50,000 monthly requests and one team member; after exceeding the request limit, users have seven days to upgrade before action is taken. Paid plans start at $40 a month, billed 12 months paid up front. Platforms include Android, API, iOS, Linux, macOS, self-hosted, web, and Windows.
Spec sheet
- What it does
- Flagsmith manages feature flags and remote configuration for web, mobile and server-side applications.Read 15 Oct 2026 · docs.flagsmith.com
- Product
- Flagsmith manages feature flags and remote configuration for web, mobile, and server-side applications.Read 30 Sep 2026 · flagsmith.com
- Deployment
- Flagsmith offers hosted cloud, private cloud, and self-hosted deployment options.Read 30 Sep 2026 · flagsmith.com
- Integrations
- Native integrations include Amplitude, Datadog, Dynatrace, GitHub, GitLab, Grafana, Jira, Mixpanel, New Relic, Segment, Sentry, Slack, Terraform and warehouse tools.Read 15 Oct 2026 · flagsmith.com
- Security
- The maker states that Flagsmith is SOC 2 Type 2 accredited and that its self-hosted instance supports HIPAA, FedRAMP, and ISO 27001.Read 30 Sep 2026 · flagsmith.com
- Support
- Start-Up includes email technical support; Scale-Up includes priority email and chat technical support; Enterprise includes real-time chat support with Slack optional.Read 30 Sep 2026 · flagsmith.com
- License
- The public Flagsmith repository is identified as BSD-3-Clause licensed.Read 15 Oct 2026 · github.com
- Headquarters
- London, EnglandRead 23 Sep 2026 · flagsmith.com
- Founded
- LinkedIn lists the company as founded in 2018.Read 15 Oct 2026 · linkedin.com
- Company
- The site identifies Bullet Train Ltd. as the company behind Flagsmith.Read 30 Sep 2026 · flagsmith.com
- API security
- Server-side API keys must be kept secret and never exposed in client-side code.Read 15 Oct 2026 · docs.flagsmith.com
- Bootstrapped status
- Flagsmith says it chose to bootstrap without venture capital and describes the business as profitable and sustainable.Read 15 Oct 2026 · flagsmith.com
- Changelog
- Release 2.277.0 dated 2026-09-29 added mandatory SaaS email verification, billing-period usage visibility and fixes for flag-dependency races and API validation.Read 15 Oct 2026 · github.com
- Company size and HQ
- LinkedIn lists Flagsmith as a privately held London software company with 11–50 employees.Read 15 Oct 2026 · linkedin.com
- Documentation and support
- Documentation covers quickstarts, concepts, SDKs, REST API, integrations, administration, self-hosting, release notes and contribution guidance; support channels include email/helpdesk, knowledge base, chat and Discord.Read 15 Oct 2026 · docs.flagsmith.com
- Experimentation
- Flagsmith supports A/B and multivariate testing and reports experiment impact metrics.Read 15 Oct 2026 · flagsmith.com
- Experiments
- Multivariate flags support percentage splits across variations for A/B and multivariate testing.Read 30 Sep 2026 · flagsmith.com
- Feature flags
- Flags can be boolean or multivariate and decouple deployment from release.Read 15 Oct 2026 · docs.flagsmith.com
- Funding and ownership
- Crunchbase lists one funding round backed by Polychrome and identifies Ben Rometsch as co-founder and CEO; the amount is undisclosed.Read 15 Oct 2026 · crunchbase.com
- Governance
- Scale-Up includes SAML/SSO, roles, permissions, change requests, and audit logs.Read 30 Sep 2026 · flagsmith.com
- Legal maker
- The pricing page copyright identifies the maker as Bullet Train Ltd.Read 15 Oct 2026 · flagsmith.com
- Limit: G2 users
- Reported drawbacks include wanting more built-in analytics, incomplete SDK conveniences, dashboard environment switching, segment-limit confusion, feature-flag cleanup work and missing Vercel or on-prem Jira integrations.Read 15 Oct 2026 · g2.com
- Limit: Gartner users
- Gartner reviewers cite limited integrations, missing GitHub integration, dashboard workflow friction and areas needing polish.Read 15 Oct 2026 · gartner.com
- Limit: Software Advice users
- One reviewer reported occasional management-dashboard bugs, while another called on-premises installation expensive at enterprise pricing.Read 15 Oct 2026 · softwareadvice.com
- Limit: TrustRadius users
- The sole TrustRadius reviewer wanted the ability to search users by traits.Read 15 Oct 2026 · trustradius.com
- Open source
- The maker says core feature flag functionality is open source and most of the product is under the BSD-3 licence.Read 30 Sep 2026 · flagsmith.com
- OpenFeature
- Flagsmith provides an OpenFeature provider for SaaS, on-premises and private-cloud deployments.Read 15 Oct 2026 · flagsmith.com
- Praise: G2 users
- Reviewers repeatedly praise the clear UI, easy integration, targeted rollouts, open-source model, low latency, self-hosting and responsive support.Read 15 Oct 2026 · g2.com
- Praise: Gartner users
- Gartner reviewers praise integrations, ease of use, flexible features, remote configuration, deployment choices, security and Terraform automation.Read 15 Oct 2026 · gartner.com
- Praise: Software Advice users
- Reviewers describe setup as easy, praise low cost, simple UI, open-source self-hosting, customer attentiveness and safe percentage rollouts.Read 15 Oct 2026 · softwareadvice.com
- Public API
- A REST Core API powers the dashboard and SDKs; management requests use API keys or short-lived OIDC tokens.Read 15 Oct 2026 · docs.flagsmith.com
- Rating on G2
- 4.8 out of 5 from 37 reviewsRead 15 Oct 2026 · g2.com
- Rating on Gartner Peer Insights
- 4.0 out of 5 from 2 reviewsRead 15 Oct 2026 · gartner.com
- Rating on GetApp
- 4.7 out of 5 from 3 reviewsRead 15 Oct 2026 · getapp.com
- Rating on Software Advice
- 4.7 out of 5 from 3 reviewsRead 15 Oct 2026 · softwareadvice.com
- Rating on TrustRadius
- 10 out of 10 from 1 reviewRead 15 Oct 2026 · trustradius.com
- Real-time updates
- Real-time flag updates can push dashboard changes to applications without polling or redeployment.Read 15 Oct 2026 · flagsmith.com
- Remote config
- Teams can change feature properties such as text, colors, and behavior without deploying new code.Read 30 Sep 2026 · flagsmith.com
- Remote configuration
- Typed string, number, boolean or JSON values can be changed remotely alongside a flag.Read 15 Oct 2026 · docs.flagsmith.com
- Rollouts
- Flags can target environments, individual users, user segments, or a percentage of users for gradual releases.Read 30 Sep 2026 · flagsmith.com
- SDK coverage
- Documentation lists client and server SDKs for JavaScript, React Native, .NET, Flutter, Go, Java, Kotlin/Android, Node.js, PHP, Python, Ruby, Spring Boot and Swift/iOS.Read 15 Oct 2026 · docs.flagsmith.com
- Security compliance
- Flagsmith states that it completed a SOC 2 Type 2 examination and provides GDPR/DPA materials through its Trust Centre.Read 15 Oct 2026 · docs.flagsmith.com
- Self-host API limits
- Self-hosted installations have no Flagsmith API request limits, while SaaS and private cloud plans do.Read 15 Oct 2026 · docs.flagsmith.com
- Self-hosting
- Self-hosted deployments run on customer infrastructure using Docker, Kubernetes or other orchestration tools, including AWS, GCP, Azure and DigitalOcean.Read 15 Oct 2026 · docs.flagsmith.com
- Targeting and rollouts
- The platform targets environments, individual identities, segments and percentage cohorts, with deterministic staged rollouts.Read 15 Oct 2026 · docs.flagsmith.com
- Usage limits
- Free includes up to 50,000 monthly requests and one team member; exceeding the free request limit gives users seven days to upgrade before action is taken.Read 30 Sep 2026 · flagsmith.com
- Webhooks
- Environment-level webhooks can send Flagsmith events to customer infrastructure.Read 15 Oct 2026 · flagsmith.com
Plans and prices
Strong points and limits
Strong points
- Target flags by user, segment, or percentage
- Change feature properties without code deployment
- Hosted, private cloud, and self-hosted options
- Free plan includes 50,000 monthly requests
- Supports a broad range of SDK languages
Limits
- Free plan is limited to one team member
- Free request limit allows seven days to upgrade
- Paid plans billed 12 months paid up front
Who it suits
Flagsmith suits development teams that need controlled releases or remote configuration across web, mobile, and server-side applications. Its hosted and self-hosted options support different deployment preferences.
Flagsmith in depth
Read the full write-up
Flagsmith is a feature-management platform for teams shipping web, mobile, and server-side applications. It is strongest for developers who want rollout controls and remote configuration together, with a choice of hosted or self-managed deployment. Its principal trade-off is that paid plans are priced annually and require 12 months paid up front.
Overview
Flagsmith lets teams gate releases by environment, individual user, segment, or percentage of users. That gives teams a way to stage exposure instead of launching a feature to everyone at once. Multivariate flags add percentage splits for A/B and multivariate testing, while remote configuration lets teams change feature properties such as text, colors, and behavior without a new code deployment.
Deployment can be hosted cloud, private cloud, or self-hosted, a useful range for teams with different infrastructure needs. The maker says core feature-flag functionality is open source and most of the product is under the BSD-3 licence. It also states that Flagsmith is SOC 2 Type 2 accredited and that its self-hosted instance supports HIPAA, FedRAMP, and ISO 27001. Bullet Train Ltd., the company behind Flagsmith, is based in London, England.
Key features
Targeted releases: Environment, user, segment, and percentage targeting can support controlled rollouts without maintaining separate release paths for each audience.
Experiments: Percentage splits across variations allow teams to compare alternatives as well as manage feature availability.
Remote configuration: Changing supported properties without redeploying code is useful when teams need to adjust behavior or presentation independently of a release.
Integrations and webhooks: Listed integrations include Amplitude, Datadog, GitHub, GitLab, Grafana, Jira, Mixpanel, OpenFeature, Segment, Sentry, Slack, and Terraform. Environment-level webhooks can send events to a team's own infrastructure.
Governance: Scale-Up includes SAML/SSO, roles, permissions, change requests, and audit logs; audit logs and approval workflows are also listed capabilities. These controls make the higher tier more relevant to teams with formal change oversight.
Pricing
The freemium model makes it possible to start without a subscription, but the free allowance is narrow for a shared team. Free costs nothing and includes 50,000 requests/month, one team member, and one project, with unlimited flags, environments, identities, and segments. If the request cap is exceeded, users have seven days to upgrade before action is taken. It is best suited to an individual or small evaluation rather than a multi-person production team.
Start-Up costs $40 a month, billed 12 months paid up front. It raises the allowance to 1,000,000 requests/month, includes three team members and unlimited projects, flags, and environments, plus email technical support. This is the practical step up for a small team that has outgrown the free request or seat limits, but the annual upfront commitment is a meaningful constraint.
Scale-Up costs $250 a month, billed 12 months paid up front. It includes 5,000,000+ requests/month, five team members included with up to 20, SAML/SSO, governance features, and priority email and chat technical support. This tier fits organizations that need access controls and formal review features, though the included team size is still capped unless expanded within the stated maximum.
Enterprise has custom pricing and is billed through Contact Sales. It includes 5,000,000+ requests/month, 20+ team members, cloud, private cloud, or self-hosted deployment, tailored hosting, and an enterprise SLA. It is the relevant option for larger teams needing tailored hosting or a service agreement. A 14-day free trial is available.
Platforms
Flagsmith supports Android, iOS, Linux, macOS, Windows, web, API, and self-hosted deployments. Its SDK language coverage includes JavaScript, React, Next.js, Android/Kotlin, iOS/Swift, Flutter, Python, Java,.NET, Node.js, Ruby, PHP, Go, Rust, and Elixir. That breadth makes it applicable across mobile, web, and server stacks rather than only one client environment.
Who it's for
Flagsmith is a strong fit for software teams that need targeted releases, experimentation, and remote configuration in one product, particularly when self-hosting or private cloud is important. Small teams can begin on Free or move to Start-Up as request volume and seats grow. Teams needing SSO, permissions, change requests, and audit logs should budget for Scale-Up; buyers who need tailored hosting and an enterprise SLA should consider Enterprise. A solo user may find the free seat limit workable, but a team that needs more than one collaborator will quickly need a paid plan.
Pros and cons
Pros: Targeting, percentage rollouts, multivariate experiments, and remote configuration cover several release-management needs in one platform.
Pros: Hosted, private cloud, and self-hosted options give organizations flexibility over deployment; the maker also states security and compliance credentials for the product and self-hosted instance.
Pros: Start-Up removes the free plan's single-project and single-seat restrictions while including a million monthly requests.
Cons: Free is capped at one team member and 50,000 monthly requests, which limits its usefulness for collaborative or higher-volume use.
Cons: Start-Up and Scale-Up require a full year paid up front, so their monthly figures do not mean month-to-month billing.
Cons: SAML/SSO and governance controls sit in Scale-Up rather than the entry paid tier, putting them beyond the least expensive plan.
Alternatives
Feature Flag Software and Release Management Software are useful starting points for comparing options by category.
Choose Flipt if a free, Git-native workflow and Git sync are the priority; its Open Source plan includes unlimited feature flags. Featureflow may suit a small team wanting a free allowance of up to five seats, one project, two environments, and 1M SDK requests/month. ConfigCat is worth considering when its Forever Free allowance of 10 feature flags, two environments, two products, and five million config JSON downloads/month better matches the workload.
LaunchDarkly Experimentation is an alternative for readers whose main interest is experimentation: its free Developer plan includes 100K experimentation MAU/month, one project, three environments, and A/B tests and experiments. feat offers a free plan with 7,500 MAU, 100 server connections, two projects, unlimited environments, and unlimited flags, which may suit a team whose usage maps to those measures. FeatBit is another option, with a no-recurring-fee cloud Free plan at 1,000 MAU and a full-featured open source Foundation plan.
GrowthBook is a fit to consider when self-hosted experimentation and unconstrained traffic are priorities: its Open Source plan includes unlimited feature flags, experiments, and traffic for one project. Vercel is an alternative for a web and API deployment-oriented choice, with a free Hobby plan limited to personal, non-commercial use.
Verdict
Choose Flagsmith if your team needs to control rollouts, run variation tests, and adjust remote configuration across several application platforms, especially if deployment flexibility matters. The combination is compelling, but the one-seat free plan and annual upfront billing are real constraints. Look elsewhere if you need a collaborative free tier or cannot commit to a full year for the entry paid plans.
Verdict
Flagsmith offers targeting, experimentation, and remote configuration with multiple deployment choices. The free tier has explicit request and team-member limits; paid Start-Up begins at $40 a month, billed 12 months paid up front.
Where Specifiction places it
- Release Management Software#2 of 389.1
- Feature Flag Software#4 of 279.1