FreshStore

Spec sheet

What it does

FreshStore is a cloud platform for creating and managing affiliate stores that display products from multiple marketplaces.Read 15 Oct 2026 · freshstore.com

Free plan

NoRead 20 Sep 2026 · freshstore.com

Paid from

6.42Read 20 Sep 2026 · freshstore.com

Support

FreshStore says support is provided by people seven days a week alongside written guides and videos.Read 15 Oct 2026 · freshstore.com

Headquarters

12 Fairmont Drive, FY6 9EF, Lancashire, EnglandRead 28 Sep 2026 · freshstore.com

Founded

2010Read 28 Sep 2026 · freshstore.com

Affiliate localization

The platform shows country-specific merchant offers and can automatically convert displayed currencies.Read 15 Oct 2026 · freshstore.com

AI allowance

Each store license includes 1.5 million AI Chips monthly, with additional chips available for purchase.Read 15 Oct 2026 · freshstore.com

AI content

Built-in AI generates articles, category text, product descriptions, reviews and meta tags.Read 15 Oct 2026 · freshstore.com

API authentication

API requests use per-store bearer API keys created in the store administration area.Read 15 Oct 2026 · guides.freshstore.com

API availability

Every store exposes a REST API for products, offers, categories, articles, pages, settings, populators and analytics.Read 15 Oct 2026 · guides.freshstore.com

API documentation depth

The endpoint reference documents authentication, permissions, pagination, errors, resources, examples and listed unsupported operations.Read 15 Oct 2026 · guides.freshstore.com

API limitation

The API cannot create API keys, provide account-level keys, upload arbitrary image files or switch templates.Read 15 Oct 2026 · guides.freshstore.com

API permissions

API keys support full, broad read/write and resource-level permissions.Read 15 Oct 2026 · guides.freshstore.com

API rate limit

Requests are limited to 60 per minute for each store and API key.Read 15 Oct 2026 · guides.freshstore.com

App marketplace

NoRead 20 Sep 2026 · freshstore.com

Code access limit

Users can add CSS, scripts and API integrations but cannot edit the platform code as they could with WordPress.Read 15 Oct 2026 · freshstore.com

Company headquarters

Companies House lists the registered office at 12 Fairmont Drive, Hambleton, Poulton-le-Fylde, FY6 9EF, United Kingdom.Read 15 Oct 2026 · find-and-update.company-information.service.gov.uk

Company history

Fresh Labs says it began in 2006 and launched its first public Fresh Store Builder product in mid-2010.Read 15 Oct 2026 · freshlabs.group

Company incorporation

Fresh Labs Group Limited was incorporated on 16 November 2012.Read 15 Oct 2026 · find-and-update.company-information.service.gov.uk

Company legal name

The maker is Fresh Labs Group Limited, company number 08296390 in England and Wales.Read 15 Oct 2026 · find-and-update.company-information.service.gov.uk

Company size and founding

LinkedIn lists FreshStore as founded in 2010 with 2–10 employees.Read 15 Oct 2026 · linkedin.com

Customer-account roles

Stores can create customer accounts and additional administrative users with selected access roles.Read 15 Oct 2026 · guides.freshstore.com

Customization

Users can change templates, colors, images, products, categories and articles and add custom CSS and scripts.Read 15 Oct 2026 · freshstore.com

Domains

Plans include free vanity domains and support connecting a user-owned domain or subdomain.Read 15 Oct 2026 · freshstore.com

Earnings disclaimer

FreshStore states that it cannot guarantee earnings because results depend on effort, traffic and search-engine decisions.Read 15 Oct 2026 · freshstore.com

Hosting model

hostedRead 20 Sep 2026 · freshstore.com

Hosting stack

Stores run on Google Cloud with bunny.net CDN, automatic SSL, backups, scaling and platform-managed security updates.Read 15 Oct 2026 · freshstore.com

Instant Stores

Its Instant Store library provides prebuilt niche stores that can launch populated with products and articles in about two minutes.Read 15 Oct 2026 · freshstore.com

Licence model

Terms describe FreshStore access as a limited, non-exclusive, non-transferable and revocable license rather than open-source software.Read 15 Oct 2026 · freshstore.com

Limit: AI writing quality

A Trustpilot reviewer said generated articles were too short and some page descriptions repeated wording, requiring manual editing or another AI tool.Read 15 Oct 2026 · trustpilot.com

Limit: editing and media controls

A Trustpilot review cited no built-in email-response feature, limited control over imported product images and restricted page editing without new custom pages.Read 15 Oct 2026 · trustpilot.com

Marketplace integrations

Stores can combine Amazon, eBay, Walmart, AliExpress and Etsy products without requiring marketplace API keys.Read 15 Oct 2026 · freshstore.com

No checkout responsibility

Merchants handle fulfillment, refunds, returns, disputes, warranties and sales tax while the store owner earns commissions.Read 15 Oct 2026 · freshstore.com

Notable news: domain move

FreshStore announced on 16 January 2025 that it had moved from freshstore.app to freshstore.com.Read 15 Oct 2026 · blog.freshstore.com

Praise: ease of use

Trustpilot reviewers repeatedly describe store setup and affiliate-site creation as easy for people with little technical knowledge.Read 15 Oct 2026 · trustpilot.com

Praise: guides and speed

Reviewers report that guides, walkthroughs and AI tools help them launch stores quickly, sometimes within a day.Read 15 Oct 2026 · trustpilot.com

Praise: support

Trustpilot reviewers frequently praise fast, friendly and effective help from Carey and the support team.Read 15 Oct 2026 · trustpilot.com

Product and price updates

Product prices, images and related products are refreshed automatically each day.Read 15 Oct 2026 · freshstore.com

Rating on Trustpilot

4.7 out of 5 from 79 reviewsRead 15 Oct 2026 · trustpilot.com

Sales channels

multichannelRead 20 Sep 2026 · freshstore.com

Security and availability

The service-level agreement defines availability using the percentage of the previous 90 days that customer stores are accessible.Read 15 Oct 2026 · freshstore.com

SEO functions

FreshStore provides search metadata, internal links, structured data, XML sitemaps, robots.txt and Google/Bing submission.Read 15 Oct 2026 · freshstore.com

System requirements

The service works on any device with a modern web browser, with Chrome or Firefox recommended.Read 15 Oct 2026 · freshstore.com

Transaction fee

noneRead 20 Sep 2026 · freshstore.com

Plans and prices

Every FreshStore plan and price →

Where Specifiction places it

• Ecommerce platforms#102 of 2808.2