GiftFly

GiftFly is a digital gift card service aimed at local businesses. It is most compelling for merchants who want to sell cards online and run campaigns without a subscription; per-transaction charges still shape its cost.

Overview

Customers can buy digital gift cards around the clock and receive them by email or text. Merchants can sell through their website or Facebook page, and the dashboard brings card creation, promotions, sales and redemption activity together. That makes GiftFly a broader option than a checkout link alone, particularly for businesses that intend to promote cards or use them for fundraising.

Cards do not expire, giving recipients flexibility about when to redeem them. GiftFly supports digital cards, both online and in-person sales, multi-location support and gift card reporting. Clover Register integration allows cards to be sold and redeemed at a Clover terminal, though Clover is the POS integration identified for the service.

Key features

Sales and campaigns

Merchants can create unlimited card designs without a monthly charge. Email promotions, bonus offers, giveaways and flash campaigns give businesses several ways to make gift cards part of their marketing rather than a passive checkout product. Promotional email volume is capped at 5,000 free messages per month, a meaningful ceiling for larger mailing lists or frequent campaigns.

Fundraising campaigns can set sales goals and contribution levels and use custom card designs. That can suit a local business or community effort with a defined fundraising target. The dashboard also shows real-time sales and redemption activity, useful for monitoring campaign uptake and card use.

Redemption and support

The merchant app can scan and redeem cards, process refunds and show sales activity. It is available for iOS, while the Android merchant app is still in development; Android merchants can use dashboard Quick Redeem in the meantime. That workaround keeps redemption possible, but makes GiftFly a less complete mobile fit for Android-first teams.

GiftFly provides support by phone at (800) 322-6201 and email at [email protected]. Its privacy policy says the site uses cookies, web beacons and similar technologies to collect information about site usage.

Pricing

The GiftFly plan costs free, with no monthly charges, upfront costs or contracts. It includes unlimited card designs and 5,000 promotional emails free per month. This is attractive for a merchant who wants to avoid fixed software costs, but it is not cost-free when cards sell: online Stripe processing is 2.90% + $0.30 per card transaction.

GiftFly also charges a convenience fee of 3.99% for cards up to $20, with an additional $0.99 for cards over $20. Merchants should account for both processing and convenience fees when deciding whether the no-subscription model suits their margins. The fee structure makes costs depend on sales and card values rather than a predictable monthly bill.

Platforms

GiftFly is available on the web, iOS and Android. The Android platform listing does not mean the merchant app is ready: GiftFly says that app remains in development and recommends Quick Redeem through the dashboard. The iOS merchant app supports scanning and redemption, refunds and sales activity. Web access supports dashboard use and online sales, while Clover Register provides the stated terminal integration.

Who it's for

GiftFly fits local businesses looking to sell digital gift cards through their own web presence and Facebook, with campaign and fundraising tools alongside routine sales. Its unlimited designs, no monthly charge and multi-location support make it worth considering for merchants who want to establish a card program without committing to a subscription.

It is less suitable for Android merchants who need a dedicated redemption app, or businesses that need a POS connection beyond Clover Register. Merchants with large promotional mailing lists should also consider whether the 5,000-email monthly allowance is enough.

Pros and cons

Pros: No monthly charge or contract, with unlimited digital card designs; useful for businesses that want to start selling without fixed software costs.

Pros: Online sales, email and text delivery, promotions and fundraising tools cover more than basic card issuance.

Pros: Cards do not expire, and Clover Register integration supports terminal sales and redemption.

Cons: Stripe processing and convenience fees apply to transactions, so sales carry costs even on the free plan.

Cons: Android merchants must use dashboard Quick Redeem while the dedicated app remains in development.

Cons: Promotional emails are limited to 5,000 free per month, and Clover is the stated POS integration.

Alternatives

For restaurant-focused comparisons, browse Restaurant Gift Card Software.

Clover Online Ordering is the closer choice for merchants focused on takeout, curbside pickup or dine-in ordering: it has no setup or subscription fees for those uses, though delivery fees may apply. GiftFly is the more directly relevant option when the goal is digital gift cards, campaigns and redemption tracking.

Lunchbox is an alternative for businesses with 1–2 locations seeking a free plan or a free SMB plan with no sign-up or commission fee. Choose it when that restaurant-oriented offer matters more than GiftFly's gift-card campaign tools.

Loopz Gift Cards is worth considering for Clover merchants willing to pay $8 a month for its Lite (US Clover) plan, which has a 2% activation fee and a $0.10 charge per gift card delivered by SMS. GiftFly avoids that monthly charge but has its own processing and convenience fees.

Cadeau offers a free Pay As You Go plan with a 3% transaction fee, unlimited gift cards and designs, a branded embed widget, and Apple and Google Wallet passes. It may suit merchants who prioritize wallet passes; GiftFly's strengths are its stated fundraising and promotional campaign tools.

Gift Up! is another pay-as-you-go option, with no monthly or setup fee and a 3.49% fee per gift card sold, subject to a $0.50 minimum fee. Compare its per-card fee with GiftFly's processing and convenience charges against your expected card values.

Lightspeed Restaurant is a paid POS alternative with a Starter plan at $69 a month that includes a customizable POS, menu manager, floor plans, Advanced Insights, offline mode and 24/7 support. Choose it when those broader POS capabilities matter more than GiftFly's no-monthly-charge gift card model.

Maitre'D Gift Card is an add-on for Maitre’D Online Ordering at £29 a month, combining gift cards and loyalty points through Maitre’D POS. It is the more relevant fit for businesses already using that system.

Wrapped is a paid gift-card alternative with a Basic plan at $49 a month, or $468/year billed annually ($39 /month), for up to three sites and 50 new activations per month or 600 per year. Its site and activation limits should be weighed against GiftFly's lack of a monthly charge.

Verdict

GiftFly is a good fit for local businesses that want digital gift cards, campaign tools and redemption tracking without a recurring software bill. Its strongest reason to choose it is the combination of unlimited designs, online sales, promotions and fundraising at no monthly charge. Look elsewhere if you need a ready Android merchant app, a POS integration beyond Clover, or a more predictable cost than transaction-based fees.