Google Tag Manager pricing
2 plans read from marketingplatform.google.com
Tag ManagerPriced on request Start for free3 workspaces Read 20 Sep 2026 · marketingplatform.google.com
Tag Manager 360Priced on request Talk to SalesApproval workflows · Unlimited workspaces · Services, support, and SLAs Read 20 Sep 2026 · marketingplatform.google.com
In short
- Google Tag Manager has a free plan (Tag Manager).
- 2 plans are priced on request (Tag Manager, Tag Manager 360).
What the alternatives costAll alternatives →
| Tool | From | Free plan | Free trial |
|---|---|---|---|
| Addingwell | €90/mo | Yes | No |
| Matomo | €275/mo | Yes | No |
| Stape | $8/mo | Yes | Yes |
| TAGGRS | $26/mo | Yes | No |
| Cloudflare Zaraz | $5/mo | Yes | No |
| DataCops | $49/mo | Yes | No |
| Commanders Act Tag Management | — | No | No |
| Piwik PRO Tag Manager | €36/mo | No | Yes |