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Tag Management Software

Alternatives to Google Tag Manager

The tools Specifiction weighs against Google Tag Manager, from its list of tag management software, each with its plans, platforms and spec score.

  1. 01 Addingwell

    Addingwell suits professional marketing clients managing server-side tagging for websites or Google Tag Manager Server containers.

    From €90/mo Free plan Web · API · Self-hosted
    9.3 Visit Specs
  2. 02 Matomo

    Matomo suits organizations that want web analytics with cloud or self-hosted deployment and data ownership.

    From €275/mo Free plan API · Self-hosted
    8.7 Visit Specs
  3. 03 Stape

    Stape suits businesses and agencies that need server-side delivery of website or first-party data to analytics and advertising platforms.

    From $8/mo Free plan Web · iOS · Android · API
    8.7 Visit Specs
  4. 04 TAGGRS

    TAGGRS suits advertisers, agencies, and business owners who need server-side tracking and connections to analytics or advertising platforms.

    From $26/mo Free plan Web · API · Browser extension
    8.4 Visit Specs
  5. 05 Cloudflare Zaraz

    Zaraz suits website owners using analytics, advertising pixels, chatbots, or marketing automation tools.

    From $5/mo Free plan Web · API
    8.3 Visit Specs
  6. 06 DataCops

    DataCops is aimed at ad-funded businesses whose sales follow a form, including lead-generation businesses, clinics, home services, B2B teams, HighLevel agencies, and Shopify stores.

    From $49/mo Free plan Web · API
    8.3 Visit Specs
  7. 07 Commanders Act Tag Management

    It suits organizations managing marketing data collection, tags, consent signals, and first-party data activation across web and mobile integrations.

    Web · iOS · Android · API
    7.8 Visit Specs
  8. 08 Piwik PRO Tag Manager

    Piwik PRO Tag Manager suits teams that manage tracking across websites and apps and need consent controls, testing, or marketing integrations.

    From €36/mo Free trial Web · API · Self-hosted
    7.7 Visit Specs
  9. 09 CHEQ Manage

    CHEQ Manage suits organizations seeking oversight of data flows across teams and third-party vendors.

    Web · iOS · Android · API
    7.6 Visit Specs
  10. 10 Ours Privacy Tag Manager

    It is intended for healthcare marketers, including health systems, digital health companies, and medical brands.

    Web · API · Browser extension
    7.5 Visit Specs
  11. 11 JENTIS

    JENTIS suits organizations managing first-party data across websites, mobile apps, and server-side systems.

    Web · iOS · Android
    7.2 Visit Specs
  12. 12 MetaRouter Server-Side Tag Management

    It suits Fortune 500 enterprises and retail media networks with marketing technology, IT, engineering, or retail media teams.

    Web · API · Self-hosted
    6.9 Visit Specs
  13. 13 etracker Tag Manager
    Web
    5.9 Visit Specs
  14. 14 Oracle Predictive Cash Forecasting

    It suits organizations planning cash across multiple entities and scenarios over a six-month horizon.

    Web
    5.8 Visit Specs
  15. 15 Tealium iQ Tag Management
    Web
    5.3 Visit Specs

Google Tag Manager, head to head