Stape

Overview

Stape is a server-side tagging and data-routing platform for businesses and agencies that want to send first-party data to analytics and advertising services. It is strongest for teams building around server-side Google Tag Manager, with gateways and SDKs extending the reach beyond web tracking. Its one-site-per-hosting-plan rule is the main constraint to weigh before committing.

Key features

Server-side hosting and routing

One-click hosting for server-side Google Tag Manager containers on Google Cloud lowers the infrastructure burden for teams adopting server-side tracking. Each incoming hit to a server container counts toward the request allowance; outgoing calls do not. That gives traffic planners a clear basis for estimating usage, but each hosting subscription covers one container and one site, so multi-site businesses must budget for separate plans.

Integrations, gateways, and developer options

Commerce integrations include Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo, and Drupal. CRM apps cover HighLevel, Zoho, Pipedrive, HubSpot, Odoo, Salesforce, and Klaviyo. Dedicated gateways include Meta CAPI, Stape Gateway, TikTok Events API, Snapchat CAPI, and Signals Gateway, giving teams routes to several advertising endpoints within the same platform.

SDKs for iOS, Android, PHP, and Node.js, alongside an API, make the service relevant to mobile and application data flows as well as websites. Stape supports web, mobile, and server-side collection and event routing. The breadth is useful for mixed-channel tracking, although each site's hosting subscription remains a separate planning item.

Security and support

Stape says its GTM containers are isolated and run in Google Cloud data centers on Google Kubernetes Engine with recommended security settings. The company says it obtained ISO, SOC 2, HIPAA, and GDPR compliances in January 2024. It also says it provides 24/7 customer support; Pro explicitly includes round-the-clock email and chat support. These are meaningful considerations for teams with security and response requirements, while the plan-specific support commitment is clearest at Pro.

Pricing

Stape uses a freemium model, with paid plans beginning at $8 a month billed annually and a 7-day free trial on some plans. Hosting plans are per container and per site, so the displayed monthly rate should not be treated as a multi-site price.

Free: price not listed. Includes up to 10K requests, Custom Loader, Stape Analytics, Setup Wizard, Global CDN, and Anonymizer, with no credit card required. It is a low-commitment way to start, but the 10K request ceiling is restrictive for sustained traffic.

Pay as you go: $8 a month (billed Billed $100 yearly). Includes Meta CAPI Gateway, one Pixel, up to 10 million events per month per Pixel, and a 7-day free trial. Additional Pixels cost $8 each. This suits a focused Meta conversion use case, but it is not equivalent to a general request-quota hosting tier.

Pro: $17 a month (billed Billed $200 yearly). Includes up to 500K requests, 3 days of logs, standard-cookie Cookie Keeper, Bot Detection, and 24/7 email and chat support. It fits a smaller server-container workload that needs support and basic operational tools; the request cap and short log window may constrain larger or more investigative setups.

Business: $83 a month (billed Billed $1000 yearly). Includes up to 5M requests, multi-zone infrastructure, 10 days of logs, up to 20 domains through Multi-Domains, and Monitoring. It is the more suitable tier for higher-volume or multi-domain operations, though the per-site subscription rule still matters.

Unlimited: $83 a month (billed Billed $1000 yearly). Includes Meta CAPI Gateway, up to 100 Pixels, up to 200 million events per month per Pixel, and a 7-day free trial. It targets larger Meta event workloads; its Pixel and event allowances should not be confused with unlimited server-container requests.

Enterprise: $167 a month (billed Billed $2000 yearly). Includes up to 20M requests, an Account Manager, up to 50 domains, log export to S3/GCS, and call support. It suits organizations needing higher request capacity and managed account contact, with a defined request ceiling still in place.

Custom: price not listed. Includes unlimited requests, custom DPA and SSA, BAA for HIPAA compliance, dedicated IP, private cluster, custom log retention, SSO, and custom scale. It is the fit for bespoke scale or contractual requirements, but carries custom pricing.

For paid plans, the annual billing totals are the stated terms: the monthly figures are not month-to-month rates. The 7-day trial is specifically attached to Pay as you go and Unlimited in the listed plan terms.

Platforms

Stape is listed for Android, iOS, web, API, and extension use. Its SDKs and API support developer-led collection across mobile and server-side contexts, while web integrations address common commerce and content platforms.

Who it's for

Stape is a strong fit for agencies and businesses moving tracking server-side, particularly those already using Google Tag Manager or needing several advertising gateways, commerce integrations, or mobile SDK options. It is less suitable for operators with many sites who need one shared hosting subscription, or for teams whose expected traffic exceeds a chosen request cap without moving to a higher or custom tier.

Pros and cons

Pros: One-click sGTM hosting on Google Cloud reduces infrastructure setup for teams adopting server-side tagging.

Pros: Commerce and CRM integrations, advertising gateways, SDKs, and an API span web, mobile, and application workflows.

Pros: Free service with a no-card entry point and paid annual tiers at stated prices provide a low-cost path to begin.

Cons: Hosting is limited to one container and one site per subscription, adding cost and administration for multi-site setups.

Cons: Request-based plans have explicit ceilings, from 500K on Pro to 20M on Enterprise, so traffic growth can force a plan change.

Cons: The free plan's 10K requests and Pro's 3-day logs leave little headroom for larger workloads or longer investigations.

Alternatives

TAGGRS is another freemium web option; its free tier allows up to 10,000 requests, while Basic is $25 a month for 750,000 requests. It is worth comparing when a web-focused request allowance is the key decision.

Matomo is a freemium alternative with API and self-hosted platforms. Its Community plan is free forever with unlimited users and hits, making it a different fit for readers prioritizing those limits over Stape's managed server-side tagging and gateways.

Tealium AudienceStream CDP is a paid option whose pricing is based on inbound events, with no per-seat or per-integration fees; consider it when those pricing dimensions matter more than Stape's fixed request tiers.

Addingwell offers a free plan with 100,000 requests, a premium private network, one-region infrastructure, and Tag Health. It is a relevant comparison for teams weighing a larger free request allowance against Stape's broader integration and developer coverage.

Cloudflare Zaraz has a free tier with a monthly allocation of 1,000,000 Zaraz Events per Cloudflare account. It is worth considering when that account-level event allowance is a better match than Stape's per-site hosting approach.

Commanders Act Tag Management is another paid tag-management option.

Piwik PRO Tag Manager is a paid alternative with a free trial; its Business plan starts at €36 a month for up to 2M monthly actions, up to 20 domains, and 25 months of data retention. It may suit teams that prioritize a larger domain allowance and longer retention in a stated entry tier.

JENTIS is a paid alternative with hybrid tag management, server-side tracking, ad blocker recovery, cookie lifetime extension, and real-time data streaming; consider it when those capabilities are the deciding criteria.

Browse Tag Management Software and Event Tracking Software for more options.

Verdict

Choose Stape if you need hosted server-side Google Tag Manager plus a broad set of gateways, integrations, and developer options, and your request volume and site count fit its plan structure. Look elsewhere if one subscription must cover several sites or your workload needs more than the available request tiers without custom pricing.