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SPECIFICTION
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CustomerLabs CDP

customerlabs.com

From $129/mo Free trial WebiOSAndroidAPI
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Spec score 8.3 #11 of 58 in Customer Data Platforms

What it is

CustomerLabs CDP brings first-party data together from websites, CRM systems, backend tools, point-of-sale systems, and offline sources, then helps teams activate it. Its operating layer combines server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions APIs. It supports 30+ data sources and 25+ activation destinations without engineering, and advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot. Teams can create static or dynamic audience segments and sync them to advertising, analytics, and marketing destinations. Events move through server-side APIs, with controls for destination-specific event selection, schema mapping, identity formatting, and delivery logs. Privacy tools include PII hashing and masking, regional data residency, audit logs, and role-based access. CustomerLabs states that it uses TLS 1.2+ in transit and encryption at rest, and supports several compliance frameworks. Collection is available on Android, iOS, and web, with a JavaScript tracking API and mobile tracking API. Growth starts at $129/mo + GST, and a 14-day trial is available; there is no free plan.

Spec sheet

Integrations
The integrations page advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot.Read 30 Sep 2026 · customerlabs.com
Support
Growth and agency plans include email support with a six-hour first response, while annual plans include WhatsApp support with a three-hour first response.Read 30 Sep 2026 · customerlabs.com
Headquarters
Middletown, Delaware, USARead 28 Sep 2026 · customerlabs.com
Audience activation
Users can build static or dynamic first-party audience segments and sync them to Meta, Google, LinkedIn, TikTok, GA4, Klaviyo, and Maropost.Read 30 Sep 2026 · customerlabs.com
Core capabilities
The platform provides server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions API in one operating layer.Read 30 Sep 2026 · customerlabs.com
Core purpose
CustomerLabs collects, unifies, and activates first-party data across website, CRM, backend, POS, and offline sources.Read 30 Sep 2026 · customerlabs.com
Privacy controls
Privacy features include PII hashing, PII masking, regional data residency, audit logs, and role-based access.Read 30 Sep 2026 · customerlabs.com
Retention
After a contract ends, data is retained for up to 90 days for export and then securely deleted from production.Read 30 Sep 2026 · customerlabs.com
Security and compliance
CustomerLabs states that it uses TLS 1.2+ in transit, encryption at rest, SHA-256 hashing, eight hosting regions, and supports GDPR, HIPAA, CCPA/CPRA, UK GDPR, and Swiss FADP compliance.Read 30 Sep 2026 · customerlabs.com
Server-side delivery
Every destination receives events through a server-side API, with per-destination event selection, schema mapping, identity formatting, and delivery logs.Read 30 Sep 2026 · customerlabs.com
Sources and destinations
CustomerLabs states that it supports 30+ data sources and 25+ activation destinations without engineering.Read 30 Sep 2026 · customerlabs.com
Target customers
CustomerLabs positions itself for performance marketers and businesses including ecommerce, lead generation, SaaS, finance, health, travel, and agencies.Read 30 Sep 2026 · customerlabs.com
Tracking APIs
The product offers a JavaScript API for website tracking and a mobile tracking API supporting Android AAID and iOS IDFA identifiers.Read 30 Sep 2026 · customerlabs.com
Usage billing
Billing is usage-based through Usage Units covering ingestion, activation, scanning, and storage, with no limits on the number of sources, destinations, or segments.Read 30 Sep 2026 · customerlabs.com

Plans and prices

Growth $129 a month $129/mo + GST; $387/quarter + GST; $1,548/year + GST 500K monthly usage units · unlimited sources · unlimited destinations · unlimited segments · email support 6h first response Read 30 Sep 2026 · customerlabs.com
Agency Lite $499 a month $499/mo + GST; $1,497/quarter + GST; $5,988/year + GST 5 accounts · 2.5M monthly usage units · unlimited sources · unlimited destinations · unlimited segments · email support 6h first response Read 30 Sep 2026 · customerlabs.com
Agency Premium $999 a month $999/mo + GST; $2,997/quarter + GST; $11,988/year + GST 10 accounts · 5M monthly usage units · unlimited sources · unlimited destinations · unlimited segments · email support 6h first response Read 30 Sep 2026 · customerlabs.com

Every CustomerLabs CDP plan and price →

Strong points and limits

Strong points

  • Supports 30+ data sources and 25+ activation destinations.
  • Static and dynamic audience segments sync to listed destinations.
  • Server-side delivery includes schema mapping and delivery logs.
  • Privacy controls include hashing, masking, and role-based access.
  • Offers a 14-day trial.

Limits

  • No free plan.
  • Growth costs $129/mo + GST.
  • Contract-end data is retained for up to 90 days before deletion.

Who it suits

CustomerLabs positions the platform for performance marketers and businesses in ecommerce, lead generation, SaaS, finance, health, travel, and agencies. It may suit teams that need to route first-party data to multiple destinations and manage privacy controls.

Verdict

CustomerLabs combines data collection, server-side delivery, audience activation, and privacy controls in one platform. Its usage-based billing starts at $129/mo + GST, with a 14-day trial but no free plan.

Where Specifiction places it

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