CustomerLabs CDP vs Hightouch
CustomerLabs CDP
customerlabs.com
Hightouch
hightouch.comSide by side
| Figure | CustomerLabs CDP | Hightouch |
|---|---|---|
| Price from | $129/mo | $350/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 9 |
| Spec score · Customer Data Platforms | 8.3 (#11) | 9.1 (#1) |
| Spec score · Event Tracking Software | 8.5 (#5) | 9.2 (#1) |
| Integrations | The integrations page advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot. | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. |
| Support | Growth and agency plans include email support with a six-hour first response, while annual plans include WhatsApp support with a three-hour first response. | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. |
Plans
CustomerLabs CDP
- Growth$129 a month
- Agency Lite$499 a month
- Agency Premium$999 a month
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
CustomerLabs CDP
CustomerLabs CDP brings first-party data together from websites, CRM systems, backend tools, point-of-sale systems, and offline sources, then helps teams activate it. Its operating layer combines server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions APIs. It supports 30+ data sources and 25+ activation destinations without engineering, and advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot. Teams can create static or dynamic audience segments and sync them to advertising, analytics, and marketing destinations. Events move through server-side APIs, with controls for destination-specific event selection, schema mapping, identity formatting, and delivery logs. Privacy tools include PII hashing and masking, regional data residency, audit logs, and role-based access. CustomerLabs states that it uses TLS 1.2+ in transit and encryption at rest, and supports several compliance frameworks. Collection is available on Android, iOS, and web, with a JavaScript tracking API and mobile tracking API. Growth starts at $129/mo + GST, and a 14-day trial is available; there is no free plan.