Track

Spec sheet

What it does

Track is a hosted tag manager, consent-aware server-side event router and first-party event layer.Read 15 Oct 2026 · track.site

Product

Track describes itself as an AI-first tag manager, consent-aware server-side event router and first-party event layer.Read 7 Oct 2026 · track.site

Intended users

The maker presents Track for e-commerce shops, lead-generation businesses and agencies, with Pro described for agencies, larger shops, several brands and high volumes.Read 7 Oct 2026 · track.site

Trial

The 14-day Growth trial requires no credit card, covers up to 100,000 accepted events and does not automatically convert to a paid subscription.Read 7 Oct 2026 · track.site

Integrations

The integrations catalog lists 22 destination types, 14 affiliate postback presets and three shop platforms, including Meta Ads, Google Ads, GA4, Shopify, WooCommerce and Shopware 6.Read 7 Oct 2026 · track.site

Support

Customers can contact engineering support by email through the support form, and the pricing page includes email support in every paid plan.Read 7 Oct 2026 · track.site

Headquarters

Wan Chai, Hong KongRead 28 Sep 2026 · track.site

Access controls

The security page states six organization roles, MFA, passkeys and audited break-glass access.Read 15 Oct 2026 · track.site

Advertising integrations

Listed ad destinations include Meta, Google, TikTok, LinkedIn, Reddit, Microsoft, Pinterest and Snapchat.Read 15 Oct 2026 · track.site

Affiliate API

Inbound affiliate postbacks use a tracking-ID and preset URL endpoint, with 13 network presets documented.Read 15 Oct 2026 · track.site

AI setup

Track AI detects a site platform, proposes a measurement plan and creates approval-controlled configuration drafts with diffs and rollback.Read 15 Oct 2026 · track.site

Analytics integration

Google Analytics 4 is supported through browser and server delivery modes.Read 15 Oct 2026 · track.site

Browser endpoint

The POST /v1/e endpoint accepts browser batches of up to 50 events.Read 15 Oct 2026 · track.site

Browser SDK

The browser SDK supports consent-gated storage, CMP adapters, batching, single-page-app tracking and shared deduplication IDs.Read 15 Oct 2026 · track.site

Company headquarters

The operator address is 8/F China Hong Kong Tower, 8-12 Hennessy Road, Wan Chai, Hong Kong.Read 15 Oct 2026 · track.site

Company incorporation

Hong Kong Companies Registry lists FAST SaaS Limited, company number 79605023, as newly incorporated on 15 January 2026.Read 15 Oct 2026 · cr.gov.hk

Company legal name

The terms identify FAST SaaS Limited as the Track operator.Read 15 Oct 2026 · track.site

Configuration manifest

The configuration manifest endpoint returns an Ed25519-signed bundle verified by the browser SDK.Read 15 Oct 2026 · track.site

Consent

Track says strict opt-in defaults apply, missing consent decisions do not become yes, and denied consent blocks server-side delivery.Read 7 Oct 2026 · track.site

Consent connectors

Documentation names TCF 2.2, GPP/GPC, Cookiebot, OneTrust and Usercentrics as supported consent sources.Read 15 Oct 2026 · track.site

Consent enforcement

Events are checked against consent before delivery; denied consent blocks destinations and missing consent is not treated as approval.Read 15 Oct 2026 · track.site

Credential protection

Vendor credentials are envelope-encrypted with AES-256-GCM keys protected by AWS KMS or a local master key.Read 15 Oct 2026 · track.site

Data location

Track says processing occurs in an EU data region by default and that it acts as a GDPR Article 28 processor.Read 15 Oct 2026 · track.site

Data region and GDPR

Track says processing uses an EU data region by default and that it acts as a processor under GDPR Article 28 with a data processing agreement.Read 7 Oct 2026 · track.site

Debugging and data quality

Track provides a live event debugger, tracking health score and recommendations tied to specific events and parameters.Read 7 Oct 2026 · track.site

Deduplication

Browser and server events share event IDs, while purchases also use order IDs so repeated conversions are merged.Read 15 Oct 2026 · track.site

Event deduplication

Track uses a shared event ID for browser and server events to deduplicate conversions before forwarding them.Read 7 Oct 2026 · track.site

Health monitoring

The product provides a tracking health score with component scores and recommendations tied to specific events or parameters.Read 15 Oct 2026 · track.site

Independent infrastructure record

IPinfo identifies FAST SaaS Limited as the name for autonomous system AS154588 and places it in Hong Kong.Read 15 Oct 2026 · ipinfo.io

Independent infrastructure status

IPinfo marks AS154588 as an inactive APNIC network allocated on 7 April 2026 with zero hosted domains listed.Read 15 Oct 2026 · ipinfo.io

Independent market listing

Gartner Peer Insights' tag-management directory lists 12 products, including Google Tag Manager and Adobe Experience Platform Launch, but not Track.Read 15 Oct 2026 · gartner.com

Independent product-name collision

TrustRadius has a page for a different product called G2 Track aimed at IT, procurement, finance and software-asset teams.Read 15 Oct 2026 · trustradius.com

Integrations catalogue

The integrations page states 22 destination types, 14 affiliate postback presets and 3 shop platforms.Read 15 Oct 2026 · track.site

Limit: AI dependency

Track says a rule-based wizard remains available if its AI provider is unavailable.Read 15 Oct 2026 · track.site

Limit: custom code

Track does not provide a custom HTML or JavaScript tag type; transformations are declarative and server-validated.Read 15 Oct 2026 · track.site

Limit: event quality

The product demo shows a purchase held because it lacked currency, indicating incomplete purchase parameters can stop delivery.Read 15 Oct 2026 · track.site

Privacy requests

The privacy center supports export, deletion, restriction, rectification, objection and portability requests using hashed identifiers and audited reports.Read 15 Oct 2026 · track.site

Security controls

Track describes origin validation, rate limits, HMAC-signed requests, durable queues, retries, circuit breakers and dead-letter queues.Read 15 Oct 2026 · track.site

Server API

A bearer-authenticated POST /v1/s endpoint accepts server batches of up to 100 events.Read 15 Oct 2026 · track.site

Shop integrations

Shopify, WooCommerce and Shopware 6 can send verified orders and refunds using webhooks or shop plugins.Read 15 Oct 2026 · track.site

Usage limit behavior

Track warns at 70%, 90% and 100% of the event limit; processing pauses after a grace window by default unless the customer chooses overage.Read 7 Oct 2026 · track.site

Plans and prices

Every Track plan and price →

Where Specifiction places it

• Event Tracking Software#9 of 248.2