RudderStack Customer Data Platform vs Track
RudderStack Customer Data Platform
rudderstack.comTrack
track.siteSide by side
| Figure | RudderStack Customer Data Platform | Track |
|---|---|---|
| Price from | $265/mo | €15.83/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 10 |
| Spec score · Event Tracking Software | 9.0 (#3) | 8.2 (#9) |
| Integrations | The integration catalog advertises more than 200 destination integrations across analytics, advertising, CRM, data warehouses and other categories. | The integrations catalog lists 22 destination types, 14 affiliate postback presets and three shop platforms, including Meta Ads, Google Ads, GA4, Shopify, WooCommerce and Shopware 6. |
| Intended users | The Free plan is described for startups and small teams, Growth for teams with higher volume and advanced integration needs, and Enterprise for large organizations needing advanced security, governance, and white-glove support. | The maker presents Track for e-commerce shops, lead-generation businesses and agencies, with Pro described for agencies, larger shops, several brands and high volumes. |
| Security controls | Enterprise security features listed include SSO, SSH tunnels, permissions management and audit logs. | Track describes origin validation, rate limits, HMAC-signed requests, durable queues, retries, circuit breakers and dead-letter queues. |
| Support | The Free plan has community Slack support without dedicated support; paid plans receive some team support, and Enterprise includes an account manager and dedicated Slack channel. | Customers can contact engineering support by email through the support form, and the pricing page includes email support in every paid plan. |
| What it does | RudderStack is a warehouse-native customer data platform for collecting, governing, unifying and activating customer data. | Track is a hosted tag manager, consent-aware server-side event router and first-party event layer. |
Plans
RudderStack Customer Data Platform
- FreeFree
- Growth$265 a month
- EnterprisePriced on request
Track
- Starter€19 a month
- Starter€19 a month
- Growth€90 a month
- Growth€90 a month
- Pro€180 a month
- Pro€180 a month
- Starter€190 a year
- Growth€900 a year
- Pro€1,800 a year
- EnterprisePriced on request
In their own words
RudderStack Customer Data Platform
RudderStack Customer Data Platform collects data from websites, applications, and backend systems, then routes it downstream in real time. Its warehouse-first approach builds on a customer’s warehouse, and RudderStack says it does not store customer data. Profiles can combine event information with other data-cloud sources to model a customer 360, while identity-resolved data can be activated across more than 200 tools. Listed integrations include Google Ads, Salesforce, Snowflake, Google BigQuery, Databricks, and Apache Kafka. Governance features include schema management, event validation, consent automation, and PII handling; security controls include SSO, SSH tunnels, permissions management, and audit logs. The Free plan costs nothing and includes 250K events per month, 16 SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL. Processing stops after a second consecutive monthly overage. Growth costs $265 a month and includes one million events per month. Enterprise pricing is custom, and a 30-day trial is listed.