| Price from | $350/mo | €15.83/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 9 | 10 |
| Spec score · Event Tracking Software | 9.2 (#1) | 8.2 (#9) |
| Access controls | Security controls include SAML SSO with SCIM support, role-based and row-level access, audit logs, approval flows, and Git rollback. | The security page states six organization roles, MFA, passkeys and audited break-glass access. |
| Company legal name | The service is owned and operated by Carry Technologies, Inc., doing business as Hightouch. | The terms identify FAST SaaS Limited as the Track operator. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The integrations catalog lists 22 destination types, 14 affiliate postback presets and three shop platforms, including Meta Ads, Google Ads, GA4, Shopify, WooCommerce and Shopware 6. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | The maker presents Track for e-commerce shops, lead-generation businesses and agencies, with Pro described for agencies, larger shops, several brands and high volumes. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | Track describes itself as an AI-first tag manager, consent-aware server-side event router and first-party event layer. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | Customers can contact engineering support by email through the support form, and the pricing page includes email support in every paid plan. |
| What it does | Hightouch moves trusted warehouse data into operational tools, which it calls Reverse ETL. | Track is a hosted tag manager, consent-aware server-side event router and first-party event layer. |
