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Ours Privacy Tag Manager

oursprivacy.com

WebAPIBrowser extension
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Spec score 7.5 #10 of 16 in Tag Management Software

What it is

Ours Privacy Tag Manager is a paid, HIPAA-compliant system for deploying website tracking tags, scripts, and analytics tools without code. Tag data routes through the customer’s domain and is processed server side before delivery, while the script can also use that domain. The maker says this avoids client-side pixels, third-party network requests, and browser data exposure. Eighteen native trigger types include element visibility, exit intent, fullscreen changes, and error capture. Tags, triggers, and variables can be published separately, with version history recording authors and changelogs. Tags follow consent decisions from the Global Consent Center and stop when visitors opt out of a category. The system reads the standard Google Tag Manager dataLayer format with a configurable name, and the maker advertises more than 150 integrations. It is in beta. Pricing is custom, based on tracked users, integrations, and support, with no free plan.

Spec sheet

Purpose
Ours Privacy describes Tag Manager as a server-side tag manager that routes site data through the customer's own domain to destination servers.Read 5 Oct 2026 · oursprivacy.com
Integrations
The maker advertises more than 150 integrations and lists Google Analytics, Google Ads, Meta Ads, and external consent management platforms among them.Read 5 Oct 2026 · oursprivacy.com
Security
Ours Privacy states it is SOC 2 Type II certified and encrypts data at rest with AES-256 and in transit with TLS.Read 5 Oct 2026 · security.oursprivacy.com
Support
Pricing lists email support and onboarding for every plan, with a support SLA of 1 hour to 1 business day depending on severity.Read 5 Oct 2026 · oursprivacy.com
BAA
The company says every client receives a signed Business Associate Agreement during onboarding covering all platform products and features.Read 5 Oct 2026 · security.oursprivacy.com
Beta status
The documentation marks Tag Manager as in beta and says the basics are stable with more capabilities planned.Read 5 Oct 2026 · docs.oursprivacy.com
Browser exposure
The product page says its server-side architecture avoids client-side pixels, third-party network requests, and data exposure in the browser.Read 5 Oct 2026 · oursprivacy.com
Consent
Tags respect consent decisions enforced by the Global Consent Center and stop firing when a visitor opts out of a category.Read 5 Oct 2026 · oursprivacy.com
Consent enforcement
Tags respect consent decisions enforced by the Global Consent Center and stop firing when a visitor opts out of a category.Read 5 Oct 2026 · oursprivacy.com
Custom domain delivery
The tag manager script can be served from the customer’s own domain, which the maker says helps it avoid ad blockers and tracking prevention.Read 5 Oct 2026 · oursprivacy.com
Data protection
The maker says data is encrypted at rest with AES-256 and in transit via TLS, and customer data is not used to train AI or machine learning models.Read 5 Oct 2026 · security.oursprivacy.com
DataLayer compatibility
The product reads the standard Google Tag Manager dataLayer push format, and its dataLayer name can be configured.Read 5 Oct 2026 · oursprivacy.com
GTM migration
The tag manager supports the standard Google Tag Manager dataLayer format, and its dataLayer name can be configured.Read 5 Oct 2026 · oursprivacy.com
Healthcare focus
Ours Privacy says it was built by healthcare operators for healthcare marketers and describes its platform as a HIPAA-compliant customer data platform.Read 5 Oct 2026 · oursprivacy.com
Hosting
The Trust Center says customer data is hosted, stored, and processed in the United States on AWS, and that the company does not operate on-premise infrastructure.Read 5 Oct 2026 · security.oursprivacy.com
Intended audience
Ours Privacy says it built the platform for healthcare marketers and describes customers including health systems, digital health companies, and medical brands.Read 5 Oct 2026 · oursprivacy.com
Plan limits
Pricing lists monthly tracked user limits of up to 50,000 for Essential, 200,000 for Core, 1 million for Enterprise, and over 1 million for Enterprise+.Read 5 Oct 2026 · oursprivacy.com
Pricing availability
Pricing depends on monthly tracked users, integrations, and support; the maker offers custom plans and directs prospects to book a demo rather than showing prices.Read 5 Oct 2026 · oursprivacy.com
Publishing
Tags, triggers, or variables can be published individually, and version history records publish actions with author attribution and changelogs.Read 5 Oct 2026 · oursprivacy.com
Security and compliance
The maker states that it is SOC 2 Type II certified, hosts and processes customer data in the United States, and signs a BAA with every client during onboarding.Read 5 Oct 2026 · security.oursprivacy.com
Server side routing
Tag data routes through the customer’s domain and is processed server side before being sent to destinations.Read 5 Oct 2026 · oursprivacy.com
Triggers
The product includes 18 native trigger types, including element visibility, exit intent, fullscreen changes, and error capture.Read 5 Oct 2026 · oursprivacy.com

Plans and prices

Core Priced on request Up to 200,000 MTUs · all core integrations and most premium integrations Read 5 Oct 2026 · oursprivacy.com
Enterprise Priced on request Up to 1 million MTUs · all integrations Read 5 Oct 2026 · oursprivacy.com
Enterprise+ Priced on request Over 1 million MTUs · all integrations Read 5 Oct 2026 · oursprivacy.com
Essential Priced on request Up to 50,000 MTUs · Google Ads, Meta, GA4, 1 additional destination, and external CMP integration Read 5 Oct 2026 · oursprivacy.com

Every Ours Privacy Tag Manager plan and price →

Strong points and limits

Strong points

  • Server-side routing through the customer domain
  • 18 native trigger types
  • Consent-aware tag firing
  • Version history with author attribution
  • More than 150 advertised integrations

Limits

  • Product documentation marks it as beta
  • No free plan is available
  • Pricing requires a custom request
  • Customer data is processed in the United States

Who it suits

It is intended for healthcare marketers, including health systems, digital health companies, and medical brands. Teams needing HIPAA-focused, server-side website tagging may find its controls relevant.

Verdict

Ours Privacy Tag Manager focuses on healthcare-oriented consent, compliance, and server-side delivery. Prospective customers must request a plan and account for its beta status and tracked-user limits.

Where Specifiction places it

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