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SPECIFICTION
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Cloudflare Zaraz

developers.cloudflare.com

From $5/mo Free plan WebAPI
Visit developers.cloudflare.com
Spec score 8.3 #5 of 16 in Tag Management Software

What it is

Cloudflare Zaraz lets website owners manage third-party tools and run them through Cloudflare’s edge, with the stated aim of improving site speed and security. Its supported categories include analytics, advertising, marketing automation, recruiting, embeds, and customer data platforms. For other tools, custom integrations include Custom HTML, Custom Image, and HTTP Request. A client-side Web API can send events and data used to create triggers and launch tools. Zaraz also provides a configurable consent modal that can load tools according to purposes users have agreed to; users remain responsible for assigning tools to purposes when needed for GDPR compliance. The free plan includes 1,000,000 Zaraz Events per Cloudflare account each month. Additional usage costs $5 a month for each additional 1,000,000 events, and all features and tools are available on all accounts. Without paid usage billing, Zaraz is disabled until the next billing cycle if monthly events exceed 1,000,000. It can serve its script on a domain not proxied through Cloudflare if a separate proxied domain or subdomain is set up for the script. Zaraz is available through web and API platforms.

Spec sheet

Purpose
Zaraz lets website owners manage third-party tools and offload them to Cloudflare’s edge to improve website speed and security.Read 30 Sep 2026 · developers.cloudflare.com
Support
The Zaraz documentation directs users with comments, questions, or bug reports to its Discord channel and points users to the Cloudflare support forum.Read 30 Sep 2026 · developers.cloudflare.com
Consent management
Zaraz provides a consent modal that can be configured to load tools only for purposes users have agreed to.Read 30 Sep 2026 · developers.cloudflare.com
Consent setup responsibility
Cloudflare says users are responsible for assigning tools to purposes when needed for GDPR compliance.Read 30 Sep 2026 · developers.cloudflare.com
Custom component limitation
Custom Managed Components do not support the methods manager.registerEmbed, manager.registerWidget, manager.proxy, or manager.serve.Read 30 Sep 2026 · developers.cloudflare.com
Custom components
Custom Managed Components are converted into Cloudflare Workers running in the user's account.Read 30 Sep 2026 · developers.cloudflare.com
Custom integrations
For other tools, Zaraz lists Custom HTML, Custom Image, and HTTP Request as custom integrations.Read 30 Sep 2026 · developers.cloudflare.com
Logpush
Sending Zaraz event logs to an external storage service through Logpush is marked Enterprise-only in the settings documentation.Read 30 Sep 2026 · developers.cloudflare.com
Site requirements
Zaraz can be loaded on domains not proxied through Cloudflare if the user creates a separate proxied domain or subdomain to serve its script.Read 30 Sep 2026 · developers.cloudflare.com
Supported tools
The supported tools include analytics, advertising, marketing automation, recruiting, embeds, and customer data platforms.Read 30 Sep 2026 · developers.cloudflare.com
Target use
The documentation describes Zaraz for websites that use analytics tools, advertising pixels and scripts, chatbots, or marketing automation tools.Read 30 Sep 2026 · developers.cloudflare.com
Usage limit
Without enabling paid usage billing, Zaraz is disabled until the next billing cycle if an account exceeds 1,000,000 events in a month.Read 30 Sep 2026 · developers.cloudflare.com
Web API
Its client-side Web API can send events and data that can be used to create triggers and launch tools when needed.Read 30 Sep 2026 · developers.cloudflare.com

Plans and prices

Zaraz Free Free Monthly allocation 1,000,000 Zaraz Events per Cloudflare account each month Read 30 Sep 2026 · developers.cloudflare.com
Zaraz Paid $5 a month $5 per month for each additional 1,000,000 Zaraz Events Additional event usage; all features and tools are available on all accounts Read 30 Sep 2026 · developers.cloudflare.com

Every Cloudflare Zaraz plan and price →

Strong points and limits

Strong points

  • Manages analytics, advertising, and marketing tools
  • Custom integrations include HTML, images, and HTTP requests
  • Web API events can trigger tools
  • Consent modal can load tools by agreed purpose
  • Free allowance is 1,000,000 events monthly per account

Limits

  • Without paid billing, service pauses after 1,000,000 monthly events
  • GDPR purpose assignments remain the user's responsibility
  • Non-proxied sites need a separate proxied domain or subdomain for the script
  • Logpush to external storage is Enterprise-only

Who it suits

Zaraz suits website owners using analytics, advertising pixels, chatbots, or marketing automation tools. It may suit sites that want consent-based tool loading, provided they handle assigning tools to purposes where needed.

Verdict

Zaraz centralizes third-party tool management with event-based triggers and consent controls. Check the monthly event allowance and domain setup requirements, and account for user responsibility in consent configuration.

Where Specifiction places it

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