Cloudflare Zaraz vs TAGGRS

Cloudflare Zaraz lets website owners manage third-party tools and run them through Cloudflare’s edge, with the stated aim of improving site speed and security. Its supported categories include analytics, advertising, marketing automation, recruiting, embeds, and customer data platforms. For other tools, custom integrations include Custom HTML, Custom Image, and HTTP Request. A client-side Web API can send events and data used to create triggers and launch tools. Zaraz also provides a configurable consent modal that can load tools according to purposes users have agreed to; users remain responsible for assigning tools to purposes when needed for GDPR compliance. The free plan includes 1,000,000 Zaraz Events per Cloudflare account each month. Additional usage costs $5 a month for each additional 1,000,000 events, and all features and tools are available on all accounts. Without paid usage billing, Zaraz is disabled until the next billing cycle if monthly events exceed 1,000,000. It can serve its script on a domain not proxied through Cloudflare if a separate proxied domain or subdomain is set up for the script. Zaraz is available through web and API platforms.

TAGGRS hosts server-side Google Tag Manager containers to collect data and send it to analytics and advertising platforms. Its Meta Conversions API Gateway Hosting sends conversion data to Meta through a direct connection without developer setup. A dashboard covers request analysis, data recovery, consent approval rates, and performance impact. TAGGRS offers automated setup, guided onboarding, and more than 15 pre-built templates for its base server-side tracking configuration. Named integrations include Google Analytics 4, Google Ads, Meta, TikTok, Pinterest, LinkedIn Ads, Shopify, and platforms that connect through Google Tag Manager. Plan comparisons list Shopify, WooCommerce/WordPress, Magento, PrestaShop, Shopware, and Lightspeed integrations across all listed plans. TAGGRS says its infrastructure is EU-based with European data residency by default, and describes safeguards including encryption in transit and at rest, access controls, data minimization, pseudonymization, monitoring, and logging. TAGGRS B.V. states it is certified to ISO/IEC 27001:2022. The Free plan allows up to 10.000 requests. Paid monthly plans are Basic at $25 a month, Pro at $65 a month, and Ultimate at $145 a month; Enterprise pricing is custom.