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SPECIFICTION
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Piwik PRO Tag Manager

piwik.pro

From €36/mo Free trial WebAPISelf-hosted
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Spec score 7.7 #8 of 16 in Tag Management Software

What it is

Piwik PRO Tag Manager deploys, updates, and controls tracking tags across websites and apps. Tag templates, triggers, and conditions define tag behavior, with JavaScript customization available for tags and variables. A test environment and debug mode let teams inspect tags before publishing, while integration with Piwik PRO Consent Manager supports setting prior-consent requirements. Built-in templates cover custom events and variables, form tracking, goal conversion, and virtual page views. Connections include Facebook Ads, Google Ads, YouTube, and templates providing access to thousands of integrations. Teams can also create behavior-triggered pop-ups and personalize site content using individual visitor data. The Business plan costs €36 a month, billed monthly, and includes up to 2 million monthly actions across up to 20 domains with 25 months of data retention; loading a Tag Manager container counts as an action. A 30-day trial is available, but there is no free plan. Enterprise tiers use custom quotes and offer public or private cloud hosting, including EU-operated servers and US HIPAA-compliant Azure.

Spec sheet

Purpose
Tag Manager deploys, updates, and controls tracking tags across websites and apps.Read 2 Oct 2026 · piwik.pro
Security
Piwik PRO states that it holds ISO 27001, SOC 2, and HIPAA certifications and regularly reviews security controls through external audits.Read 2 Oct 2026 · piwik.pro
Support
Piwik PRO offers implementation, onboarding, product training, analytics consulting, and custom integrations.Read 2 Oct 2026 · piwik.pro
Headquarters
Wrocław, PolandRead 28 Sep 2026 · piwik.pro
Founded
2013Read 28 Sep 2026 · piwik.pro
Analytics integration
Built-in templates support custom events and variables, form tracking, goal conversion, and virtual page views.Read 2 Oct 2026 · piwik.pro
Company history
Piwik PRO says it launched in 2013 as an analytics platform built with privacy at its core.Read 2 Oct 2026 · piwik.pro
Consent controls
Integration with Piwik PRO Consent Manager lets users define which tags require prior consent.Read 2 Oct 2026 · piwik.pro
Debugging
A test environment and debug mode let users check tags before publishing them.Read 2 Oct 2026 · piwik.pro
Hosting
Enterprise plans offer public or private cloud hosting options, including EU-operated servers and US HIPAA-compliant Azure.Read 2 Oct 2026 · piwik.pro
Marketing integrations
Piwik PRO Tag Manager can integrate with Facebook Ads, Google Ads, and YouTube, and its templates provide access to thousands of integrations.Read 2 Oct 2026 · piwik.pro
Personalization
Users can create behavior-triggered pop-ups and personalize website content using individual visitor data.Read 2 Oct 2026 · piwik.pro
Plan limit
The Business plan includes up to 2 million monthly actions across up to 20 domains, and the pricing page says loading a Tag Manager container counts as an action.Read 2 Oct 2026 · piwik.pro
Tag tools
It provides tag templates, triggers, and conditions, with JavaScript customization for tags and variables.Read 2 Oct 2026 · piwik.pro

Plans and prices

Business €36 a month Monthly; starting price Up to 2M monthly actions · up to 20 domains · 25 months data retention Read 2 Oct 2026 · piwik.pro
Data Fundamentals Priced on request Custom quote Enterprise tier · monthly action limits from 1M to 100M Read 2 Oct 2026 · piwik.pro
Secure Intelligence Priced on request Custom quote Enterprise tier · from 2M monthly actions with no upper limit Read 2 Oct 2026 · piwik.pro
Trusted Insights Priced on request Custom quote Enterprise tier · monthly action limits from 1M to 500M Read 2 Oct 2026 · piwik.pro

Every Piwik PRO Tag Manager plan and price →

Strong points and limits

Strong points

  • Test environment and debug mode are included
  • Consent Manager integration supports prior-consent rules
  • Templates cover analytics and marketing integrations
  • Business plan includes 25 months of data retention

Limits

  • No free plan
  • Business plan counts container loads as actions
  • Enterprise tier prices require custom quotes

Who it suits

Piwik PRO Tag Manager suits teams that manage tracking across websites and apps and need consent controls, testing, or marketing integrations. The listed Business allowance may fit teams operating within its monthly action and domain limits.

Verdict

Piwik PRO Tag Manager combines tag deployment with testing, consent settings, and integrations. The Business plan has defined action and domain limits, while enterprise pricing is quoted separately.

Where Specifiction places it

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