Cloudflare Zaraz vs Stape

Cloudflare Zaraz lets website owners manage third-party tools and run them through Cloudflare’s edge, with the stated aim of improving site speed and security. Its supported categories include analytics, advertising, marketing automation, recruiting, embeds, and customer data platforms. For other tools, custom integrations include Custom HTML, Custom Image, and HTTP Request. A client-side Web API can send events and data used to create triggers and launch tools. Zaraz also provides a configurable consent modal that can load tools according to purposes users have agreed to; users remain responsible for assigning tools to purposes when needed for GDPR compliance. The free plan includes 1,000,000 Zaraz Events per Cloudflare account each month. Additional usage costs $5 a month for each additional 1,000,000 events, and all features and tools are available on all accounts. Without paid usage billing, Zaraz is disabled until the next billing cycle if monthly events exceed 1,000,000. It can serve its script on a domain not proxied through Cloudflare if a separate proxied domain or subdomain is set up for the script. Zaraz is available through web and API platforms.

Stape is a platform for server-side tagging that helps businesses and digital agencies send website and first-party data to analytics and advertising services. It combines infrastructure, scripts, tags, gateways, plugins and apps, including one-click hosting for server-side Google Tag Manager containers on Google Cloud. Listed integrations span ecommerce and content tools such as Shopify, WordPress, Magento, BigCommerce and Wix, as well as CRM services including HubSpot, Salesforce and Klaviyo. Developer options include iOS and Android SDKs, PHP and Node.js SDKs, and an API. Dedicated gateways cover Meta CAPI, TikTok Events API, Snapchat CAPI and Signals Gateway. The free plan includes up to 10,000 requests; paid plans start at $8 per month billed annually, with a seven-day trial. A hosting subscription covers one container and one site, so each additional site needs its own plan. Stape says its containers are isolated and hosted in Google Cloud data centers. The company was founded in 2021 and is self-funded.