Addingwell vs Ours Privacy Tag Manager
Addingwell
addingwell.com
Ours Privacy Tag Manager
oursprivacy.comSide by side
| Figure | Addingwell | Ours Privacy Tag Manager |
|---|---|---|
| Price from | €90/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 10 | 4 |
| Spec score · Tag Management Software | 9.3 (#1) | 7.5 (#10) |
| Consent | Addingwell says its Didomi-backed consent monitoring can show consent attached to each request in real time. | Tags respect consent decisions enforced by the Global Consent Center and stop firing when a visitor opts out of a category. |
| Integrations | Documentation covers Meta CAPI, Google Ads, TikTok Events API, Snapchat CAPI, Pinterest CAPI, LinkedIn CAPI, Awin, Twitter, Piano, Matomo and CJ Affiliate. | The maker advertises more than 150 integrations and lists Google Analytics, Google Ads, Meta Ads, and external consent management platforms among them. |
| Plan limits | Unused requests do not carry over to the next month, and additional requests are calculated at the end of the billing cycle and included on the invoice. | Pricing lists monthly tracked user limits of up to 50,000 for Essential, 200,000 for Core, 1 million for Enterprise, and over 1 million for Enterprise+. |
| Purpose | Addingwell provides server-side tagging built on Google Tag Manager Server-Side to recover signals lost to ad blockers, browser restrictions, and cookie deprecation. | Ours Privacy describes Tag Manager as a server-side tag manager that routes site data through the customer's own domain to destination servers. |
| Security | The product page says the platform undergoes regular external audits and maintains internal security policies. | Ours Privacy states it is SOC 2 Type II certified and encrypts data at rest with AES-256 and in transit with TLS. |
| Support | The pricing page advertises human support by email, live chat and phone. | Pricing lists email support and onboarding for every plan, with a support SLA of 1 hour to 1 business day depending on severity. |
Plans
Addingwell
- FreeFree
- Free PlanFree
- 1 million requests€90 a month
- Pay as you go€90 a month
- 5 million requests€120 a month
- 12 million requests€210 a month
- 25 million requests€360 a month
- 50 million requests€640 a month
- 100 million requests€1,190 a month
- EnterprisePriced on request
Ours Privacy Tag Manager
- CorePriced on request
- EnterprisePriced on request
- Enterprise+Priced on request
- EssentialPriced on request
In their own words
Addingwell
Addingwell provides server-side tagging built on Google Tag Manager Server-Side, designed to recover advertising signals affected by ad blockers, browser restrictions, and cookie deprecation. Its monitoring tools track tag events, alert users to problems, and provide insights into sent-data quality and cookie integrity across browsers. Infrastructure includes multiple regions, CDN, JavaScript asset proxying, and reverse-proxy capabilities for managing data flows. Documentation describes server-side event delivery to Google Analytics 4, Google Ads, and Meta, plus a separate Microsoft UET Conversion API tag. Didomi-backed consent monitoring can display consent attached to each request in real time. Addingwell offers a free plan with 100,000 requests and one-region infrastructure. Pay as you go costs €90 a month and includes 2,000,000 requests and multi-region infrastructure. Unused requests do not roll over; additional requests are calculated at the end of the billing cycle and added to the invoice. Setup requires DNS records for a tagging subdomain, with propagation taking five minutes to one hour. The service is available through the web and API for websites and Google Tag Manager Server containers.
Ours Privacy Tag Manager
Ours Privacy Tag Manager is a paid, HIPAA-compliant system for deploying website tracking tags, scripts, and analytics tools without code. Tag data routes through the customer’s domain and is processed server side before delivery, while the script can also use that domain. The maker says this avoids client-side pixels, third-party network requests, and browser data exposure. Eighteen native trigger types include element visibility, exit intent, fullscreen changes, and error capture. Tags, triggers, and variables can be published separately, with version history recording authors and changelogs. Tags follow consent decisions from the Global Consent Center and stop when visitors opt out of a category. The system reads the standard Google Tag Manager dataLayer format with a configurable name, and the maker advertises more than 150 integrations. It is in beta. Pricing is custom, based on tracked users, integrations, and support, with no free plan.