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Google Tag Manager vs Ours Privacy Tag Manager

Google Tag Manager

marketingplatform.google.com

Ours Privacy Tag Manager

oursprivacy.com

Side by side

FigureGoogle Tag ManagerOurs Privacy Tag Manager
Price from——
Free plan——
Free trial——
Open source——
WebYesYes
iOSYes—
AndroidYes—
API—Yes
Plans published24
Spec score · Tag Management Software6.3 (#13)7.5 (#10)

Plans

Google Tag Manager

  • Tag ManagerPriced on request
  • Tag Manager 360Priced on request

Google Tag Manager pricing →

Ours Privacy Tag Manager

  • CorePriced on request
  • EnterprisePriced on request
  • Enterprise+Priced on request
  • EssentialPriced on request

Ours Privacy Tag Manager pricing →

In their own words

Google Tag Manager

Google Tag Manager has no write-up on Specifiction yet; its figures are above.

Visit marketingplatform.google.com

Ours Privacy Tag Manager

Ours Privacy Tag Manager is a paid, HIPAA-compliant system for deploying website tracking tags, scripts, and analytics tools without code. Tag data routes through the customer’s domain and is processed server side before delivery, while the script can also use that domain. The maker says this avoids client-side pixels, third-party network requests, and browser data exposure. Eighteen native trigger types include element visibility, exit intent, fullscreen changes, and error capture. Tags, triggers, and variables can be published separately, with version history recording authors and changelogs. Tags follow consent decisions from the Global Consent Center and stop when visitors opt out of a category. The system reads the standard Google Tag Manager dataLayer format with a configurable name, and the maker advertises more than 150 integrations. It is in beta. Pricing is custom, based on tracked users, integrations, and support, with no free plan.

Visit oursprivacy.com