Google Tag Manager vs Stape
Google Tag Manager
marketingplatform.google.com
Stape
stape.ioSide by side
| Figure | Google Tag Manager | Stape |
|---|---|---|
| Price from | — | $8/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 7 |
| Spec score · Tag Management Software | 6.3 (#13) | 8.7 (#3) |
Plans
Google Tag Manager
- Tag ManagerPriced on request
- Tag Manager 360Priced on request
Stape
- FreeFree
- Pay as you go$8 a month
- Pro$17 a month
- Business$83 a month
- Unlimited$83 a month
- Enterprise$167 a month
- CustomPriced on request
In their own words
Google Tag Manager
Google Tag Manager has no write-up on Specifiction yet; its figures are above.
Stape
Stape is a platform for server-side tagging that helps businesses and digital agencies send website and first-party data to analytics and advertising services. It combines infrastructure, scripts, tags, gateways, plugins and apps, including one-click hosting for server-side Google Tag Manager containers on Google Cloud. Listed integrations span ecommerce and content tools such as Shopify, WordPress, Magento, BigCommerce and Wix, as well as CRM services including HubSpot, Salesforce and Klaviyo. Developer options include iOS and Android SDKs, PHP and Node.js SDKs, and an API. Dedicated gateways cover Meta CAPI, TikTok Events API, Snapchat CAPI and Signals Gateway. The free plan includes up to 10,000 requests; paid plans start at $8 per month billed annually, with a seven-day trial. A hosting subscription covers one container and one site, so each additional site needs its own plan. Stape says its containers are isolated and hosted in Google Cloud data centers. The company was founded in 2021 and is self-funded.