Google Trends

Spec sheet

Purpose

Google Trends shows what people are searching for and lets users measure search interest by topic, place, and time.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Audience

Google describes Trends as useful for journalists exploring story ideas and illustrating general interest in news stories.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Free plan

YesRead 20 Sep 2026 · trends.google.com

Headquarters

Mountain View, California, USARead 28 Sep 2026 · trends.google.com

Founded

1998Read 28 Sep 2026 · trends.google.com

Backlink analysis

NoRead 20 Sep 2026 · trends.google.com

Charts and breakdowns

Results include interest over time, interest by location, related topics, and related queries.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Competitor research

NoRead 20 Sep 2026 · trends.google.com

Data limits

Trends uses a random, unbiased sample and normalized indexes rather than exact search counts; low-volume terms can appear as zero.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Data sources

The Google Trends homepage presents trending topics detected across Google Search, Google News, and YouTube.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Excluded searches

Trends filters repeated searches from the same user over a short period and queries with apostrophes or other special characters.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Explore topics

Users can explore grouped topics or individual search terms and compare up to five at once.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Geography

Search interest can be viewed by country, region, and city, and by metro area in some countries.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Keyword research

YesRead 20 Sep 2026 · trends.google.com

Learning support

Google provides beginner and advanced Google Trends lessons through the Google News Initiative.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Rank tracking

NoRead 20 Sep 2026 · trends.google.com

Related searches

Related queries can show Top and Rising terms, with “Breakout” indicating growth greater than 5000%.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Search data

Trends analyzes a sample of Google web searches to estimate searches over a selected period.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Search operators

Quotation marks, plus signs, and minus signs can refine searches for exact phrases, alternative words, or excluded words.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Site audit

NoRead 20 Sep 2026 · trends.google.com

Time ranges

Available ranges extend from the past hour back to 2004, with custom time ranges also available.Read 12 Oct 2026 · newsinitiative.withgoogle.com

Plans and prices

Every Google Trends plan and price →

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