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SPECIFICTION
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Gumball

gumball.fm

Web
Visit gumball.fm
Spec score 7.1 #7 of 17 in Digital Audio Advertising Software

What it is

Gumball is a paid web marketplace connecting advertisers with creators who sell host-read podcast and YouTube ads. Advertisers can filter creators by genre, audience profile, and air date while viewing pricing and inventory. They can set up campaigns online, manage scripts and coupon codes, review airchecks, and pay by credit card, with a dedicated sales team available. Creators manage schedules, blackout dates, placements, CPMs, campaign materials, and payment details. Gumshoe tracks podcast impressions and campaign delivery, measures verified YouTube views through a read-only YouTube API connection, and lets creators review airchecks. Direct deposits use Stripe, with one payee per setup. Embedded-ad support is listed for Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor for embedded ads only. Gumball launched in 2020 and is associated with New York and Los Angeles. Its listed ad formats include host-read, dynamic, embedded, and live read, with advanced targeting and engagement measurement.

Spec sheet

What it does
Gumball connects advertisers with creators to buy and sell host-read podcast and YouTube ads.Read 7 Oct 2026 · gumball.fm
Privacy
Gumball’s privacy policy says its services collect personal and usage information and describes sharing data with service providers and analytics providers.Read 7 Oct 2026 · gumball.fm
Support
Gumball directs users to its Help Center and lists [email protected] for support questions.Read 7 Oct 2026 · gumball.fm
Headquarters
New York and Los AngelesRead 28 Sep 2026 · gumball.fm
Founded
2020Read 28 Sep 2026 · gumball.fm
Company
The site identifies Headgum, Inc. as the company behind Gumball.Read 7 Oct 2026 · gumball.fm
Ad delivery tracking
Gumshoe tracks ad impressions and campaign delivery, and creators can review airchecks.Read 7 Oct 2026 · gumball.fm
Advertiser checkout
Advertisers can set up campaigns online and check out with a credit card.Read 7 Oct 2026 · gumball.fm
Advertiser discovery
Advertisers can filter creators by genre, audience profile, and air date, with pricing and inventory shown transparently.Read 7 Oct 2026 · gumball.fm
Advertiser support
Advertisers can work with a dedicated sales team, and Gumball says its Success Team helps ensure campaign delivery.Read 7 Oct 2026 · gumball.fm
Campaign management
Advertisers can manage campaign details, scripts, coupon codes, and airchecks in Gumball.Read 7 Oct 2026 · gumball.fm
Campaign setup
Advertisers can set up campaigns online or get help from a dedicated sales team, and check out with a credit card.Read 7 Oct 2026 · gumball.fm
Creator campaign tools
Creators can manage their broadcast schedule, blackout dates, ad placements, CPMs, scripts, coupon codes, and airchecks in one place.Read 7 Oct 2026 · gumball.fm
Creator eligibility
Gumball’s join form requires at least 20,000 downloads per episode within the first 30 days for podcast applicants.Read 7 Oct 2026 · gumball.fm
Creator tools
Creators can manage schedules, blackout dates, ad placements, CPMs, campaign materials, and payment details.Read 7 Oct 2026 · gumball.fm
Delivery tracking
Gumshoe tracks podcast audio impressions using prefix and pixel URLs and measures YouTube verified views through a YouTube API integration.Read 7 Oct 2026 · gumball.fm
Hosting requirements
Gumball says it currently supports Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor for embedded ads only.Read 7 Oct 2026 · gumball.fm
Listener privacy
Gumshoe says it does not use cookies to follow listeners, hashes creator impression IP addresses, and deletes them after a year.Read 7 Oct 2026 · gumball.fm
Payment setup
Creator direct deposits are set up through a Stripe-powered vendor form, and Gumball currently accommodates one payee per setup.Read 7 Oct 2026 · gumball.fm
Payments
Creators can track payments and set up direct deposit through Stripe; the help page says Stripe can accommodate one payee per setup.Read 7 Oct 2026 · gumball.fm
Privacy and security
Headgum's privacy policy says it takes reasonable and appropriate security measures and that personal information may be transferred to or stored in the United States.Read 7 Oct 2026 · gumball.fm
YouTube data access
Gumball says its YouTube API integration requests read-only access to channel analytics and basic channel information.Read 7 Oct 2026 · gumball.fm
YouTube integration
Gumball periodically imports aggregated YouTube channel viewer age, gender, and country data with read-only analytics access.Read 7 Oct 2026 · gumball.fm

Strong points and limits

Strong points

  • Advertiser marketplace with transparent pricing
  • Creator scheduling and campaign controls
  • Podcast and YouTube delivery tracking
  • Dynamic, embedded, and host-read formats
  • Advanced targeting listed

Limits

  • Creator applicants need 20,000 downloads per episode
  • Stripe setup accommodates one payee
  • Hosting support is limited to listed platforms
  • Personal and usage data may be shared

Who it suits

It suits advertisers buying creator-read podcast or YouTube campaigns and creators managing inventory, delivery, and payments.

Verdict

Gumball covers discovery, campaign setup, creator operations, ad delivery, and engagement measurement in one marketplace. Check creator eligibility, hosting compatibility, and the one-payee Stripe limitation before adopting it.

Where Specifiction places it

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