Skip to content
SPECIFICTION
Get listed

Hawkeye

new.usehawkeye.com

From $39.99/mo Free plan WebiOS
Visit new.usehawkeye.com
Spec score 8.1 #7 of 27 in Eye Tracking Software

What it is

Hawkeye is an eye-tracking tool for examining how people look at websites, images, and prototypes. It is software-based and does not need dedicated eye-tracking hardware, though its iPhone and iPad app requires a TrueDepth camera. Users can test websites and images without code changes, and the tool supports prototypes made with InVision, Marvel, and Sketch. Results show where participants looked and for how long through heat maps, screen recordings, and focus-point diagrams. Hawkeye can aggregate results across testers and provide statistics for individual interface elements. CSV exports include eye position, UI element, and touch data. Participants can be invited by text message using their phone numbers. Calibration centers the user's head, verifies calibration, and reports a five-star rating and accuracy estimate. Sign-in is available with Slack or Google, and company Slack teammates are automatically added to the same team. The free plan includes one project and five sessions; the Starter Plan costs $39.99 per month, billed monthly. Hawkeye runs on iPhone, iPad, and the web.

Spec sheet

Purpose
Hawkeye conducts eye-tracking tests on products to show how users experience them.Read 1 Oct 2026 · new.usehawkeye.com
Support
Users can send feedback, feature requests, and questions through the chat button.Read 1 Oct 2026 · new.usehawkeye.com
Authentication
Hawkeye supports sign-in with Slack and Google, and company Slack teammates are automatically added to the same team.Read 1 Oct 2026 · new.usehawkeye.com
Calibration
Its calibration process centers the user's head, verifies calibration, and reports a five-star rating and accuracy estimate.Read 1 Oct 2026 · new.usehawkeye.com
Data export
CSV exports include eye position, UI element, and touch data.Read 1 Oct 2026 · new.usehawkeye.com
Device requirement
The iPhone and iPad app requires a TrueDepth camera.Read 1 Oct 2026 · apps.apple.com
Hardware model
The product is software-based and does not require dedicated eye-tracking hardware.Read 1 Oct 2026 · new.usehawkeye.com
Heatmap aggregation
The product aggregates test results across testers and provides detailed statistics for individual UI elements.Read 1 Oct 2026 · new.usehawkeye.com
Invitations
Test participants can be invited by phone number via text message.Read 1 Oct 2026 · new.usehawkeye.com
Participant statistics
The app shows where a participant looked and for how long.Read 1 Oct 2026 · apps.apple.com
Prototype integrations
Hawkeye supports testing prototypes made with InVision, Marvel, and Sketch.Read 1 Oct 2026 · new.usehawkeye.com
Test content
Users can test any website or image without code changes.Read 1 Oct 2026 · apps.apple.com
Visualizations
Results include heat maps, screen recordings, and focus-point diagrams.Read 1 Oct 2026 · apps.apple.com

Plans and prices

Free Free 1 project · 5 sessions Read 1 Oct 2026 · apps.apple.com
Starter Plan $39.99 a month monthly Read 1 Oct 2026 · apps.apple.com

Every Hawkeye plan and price →

Strong points and limits

Strong points

  • No dedicated eye-tracking hardware required
  • Website and image tests need no code changes
  • Aggregates results across testers
  • CSV export includes eye and touch data

Limits

  • iPhone and iPad app requires TrueDepth camera
  • Free plan limited to one project and five sessions
  • Starter Plan costs $39.99 per month

Who it suits

Hawkeye suits teams evaluating how people look at websites, images, or supported design prototypes. It is also aimed at researchers who need aggregated results or statistics on individual interface elements.

Verdict

Hawkeye offers eye-tracking visualizations, participant-level detail, and exports across web and Apple mobile platforms. The small free-plan allowance and TrueDepth camera requirement for its mobile app are worth noting.

Where Specifiction places it

Alternatives to HawkeyeAll alternatives →