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hoo.be

hoo.be

From $9.99/mo Free plan WebiOSAndroid
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Spec score 9.0 #10 of 33 in One-Page Website Builders

What it is

hoo.be is a link-in-bio platform for creators who want a customizable page to present what they make, sell and share. Its builder supports smart link blocks, products, photo carousels and social embeds, with custom colors and block layouts. Pages are designed for mobile use, and Premium includes custom domains. hoo.be can embed YouTube, Spotify, Apple Music and SoundCloud content. Its real-time analytics cover views, clicks, traffic sources, devices and locations. Creators can also make shortened URLs using their handle, set custom slugs and view click analytics. The service lists connections to platforms and services including Instagram, TikTok, Shopify, Etsy, PayPal, Cash App, Venmo and Ko-fi. Free costs $0/month and includes one profile, unlimited links, up to two draft pages, basic customization and analytics, limited contact collection and a 9% platform seller fee. Pro costs $9.99/month; Premium costs $29.99/month and supports up to five profiles, custom domains and a 0% platform seller fee. hoo.be says the Free plan has no time limit and that it does not sell personal information.

Spec sheet

What it does
hoo.be is a customizable link-in-bio service for creators to present links, media, products, and monetization from one page.Read 14 Oct 2026 · hoo.be
Product
hoo.be describes itself as a link-in-bio platform for creators to showcase what they create, sell, and share on a customizable page.Read 7 Oct 2026 · hoo.be
Audience
hoo.be says the service is used by more than 1.5 million creators.Read 7 Oct 2026 · hoo.be
Integrations
The creator page lists Instagram, TikTok, YouTube, Snapchat, Spotify, Apple Music, SoundCloud, Audiomack, Amazon, ShopMy, Shopify, Etsy, PayPal, Cash App, Venmo, and Ko-fi.Read 7 Oct 2026 · hoo.be
Mobile apps
The privacy policy refers to a mobile application and says it does not include third-party advertising.Read 7 Oct 2026 · hoo.be
Headquarters
Dover, Massachusetts, United StatesRead 28 Sep 2026 · hoo.be
Company
The privacy policy identifies the operator as FNL Technologies, Inc. and lists its address as 5 Sanger Circle, Dover, MA 02030.Read 7 Oct 2026 · hoo.be
Agency dashboard
Agency workspaces centralize creator profiles, page editing, rosters, team members, domains, and aggregate analytics.Read 14 Oct 2026 · hoo.be
Analytics
Analytics report page views, page clicks, click-through rate, individual link clicks, traffic sources, devices, and locations depending on plan.Read 14 Oct 2026 · pre-prod.hoo.be
Analytics ranges
The analytics date selector supports 7-day, 30-day, 90-day, all-time, and custom ranges.Read 14 Oct 2026 · pre-prod.hoo.be
BBB company record
BBB lists Hoo.be at 22 Boston Wharf Road in Boston, says it is not accredited, and gives it an A+ rating.Read 14 Oct 2026 · bbb.org
BBB employee count
The BBB profile states that Hoo.be has 26 employees and identifies Jordan Greenfield as founder.Read 14 Oct 2026 · bbb.org
Connected accounts
Creators may connect Instagram, TikTok, YouTube, and supported commerce, content, and music accounts using authorized API access tokens.Read 14 Oct 2026 · hoo.be
Crunchbase acquisition
Crunchbase records hoo.be acquiring Grapevine Logic.Read 14 Oct 2026 · crunchbase.com
Crunchbase founders
Crunchbase lists Jordan Greenfield as founder and CEO, with Sam Swan and Casin Ward as co-founders.Read 14 Oct 2026 · crunchbase.com
Crunchbase investors
Crunchbase identifies Ideanomics and Trajectory Ventures as hoo.be investors and records a venture round with undisclosed amount.Read 14 Oct 2026 · crunchbase.com
Customization
Pages can use custom colors, mobile-first layouts, block layouts, and custom domains on the applicable plan.Read 14 Oct 2026 · hoo.be
Data collection
Visitor analytics can include viewed pages, clicked links, device and browser data, IP address, approximate city, referrer, and cookie identifiers.Read 14 Oct 2026 · hoo.be
Direct links
Every account link can have a customizable direct-link slug of up to 50 characters using letters, numbers, and hyphens.Read 14 Oct 2026 · hoo.be
Documentation
The support center provides task guides for pages, embeds, analytics, payments, handles, and agency dashboards, generally with short step-by-step instructions.Read 14 Oct 2026 · hoo.be
Embed fallback
If a supported URL cannot be embedded, hoo.be displays it as a standard link card.Read 14 Oct 2026 · hoo.be
Embeds
Supported embeds include Instagram, YouTube, TikTok, Spotify, Apple Music, X, Twitch, Threads, Vimeo, GoFundMe, Laylo, ShopMy, BandsInTown, Ticketmaster, and Matterport.Read 14 Oct 2026 · hoo.be
Free plan limit
The Free plan includes one profile and up to two draft pages, and its FAQ says it has no time limit.Read 7 Oct 2026 · hoo.be
Google Workspace integration
The hoo.be Assistant can connect to Gmail, calendars, Drive, Docs, Sheets, and Slides to answer requests and perform approved actions.Read 14 Oct 2026 · hoo.be
Licence
The opened official pages do not identify an open-source licence for the hoo.be software.Read 14 Oct 2026 · hoo.be
Limit: external security flag
ScamDoc's opened report assigns hoo.be a low trust designation and records an AlienVault malware detection, while also noting HTTPS.Read 14 Oct 2026 · es.scamdoc.com
Limit: handle changes
Changing a handle immediately breaks the old address and all direct links based on it, with no forwarding.Read 14 Oct 2026 · hoo.be
Limit: plan restrictions
Free users are limited to two draft pages, basic analytics, limited contact collection, and a 9% seller fee; custom domains require Premium.Read 14 Oct 2026 · hoo.be
Limit: third-party dependence
Terms say hoo.be does not control third-party platform reach, ranking, account restrictions, outages, or monetization results.Read 14 Oct 2026 · hoo.be
LinkedIn company facts
LinkedIn lists hoo.be as a privately held Boston technology company founded in 2017 with 11–50 employees.Read 14 Oct 2026 · linkedin.com
Maker legal name
The service is operated by FNL Technologies, Inc.Read 14 Oct 2026 · hoo.be
Monetization
Tips are available on every plan through Stripe, with hoo.be platform fees of 9% on Free, 5% on Pro, and 0% on Premium and VIP.Read 14 Oct 2026 · hoo.be
Page builder
The editor supports drag-and-drop construction with smart link blocks, products, photo carousels, and social embeds.Read 14 Oct 2026 · hoo.be
Paid plan limits
The pricing page lists custom domains on Premium, and says custom domains are not included with Free or Pro.Read 7 Oct 2026 · hoo.be
Payment processing
hoo.be says Stripe processes subscriptions, tips, and creator payments, and that hoo.be does not store full credit card information.Read 7 Oct 2026 · hoo.be
Payout limits
Tips have a 30-day clearing window, first payouts require a 14-day-old account, changed payout methods require seven days, and creator payouts are capped at $1,000 per 30 days.Read 14 Oct 2026 · hoo.be
Praise: creator acquisition
A FeaturedCustomers case study reports that hoo.be used GRIN to increase weekly creator outreach by 650% and double active creators acquired through outreach.Read 14 Oct 2026 · cdn.featuredcustomers.com
Praise: ease of use
Trustburn reviewers repeatedly describe the app as intuitive, easy to use, and feature-rich.Read 14 Oct 2026 · trustburn.com
Praise: support
Trustburn reviewers repeatedly praise hoo.be customer support as responsive and helpful.Read 14 Oct 2026 · trustburn.com
Rating on Chrome Web Store (BrandPass extension)
The BrandPass extension associated with a hoo.be email address is rated 0 out of 5 from 0 ratings.Read 14 Oct 2026 · chromewebstore.google.com
Redirect links
Pro and Premium users can redirect their whole hoo.be address to another destination and schedule the redirect.Read 14 Oct 2026 · hoo.be
Security and privacy
hoo.be says it uses safeguards including encryption in transit, access controls, and monitoring, and states that it does not sell personal information.Read 7 Oct 2026 · hoo.be
Security statement
hoo.be says it uses encryption in transit, access controls, and monitoring, while warning that complete security cannot be guaranteed.Read 14 Oct 2026 · hoo.be
Short links
Creators can make shortened URLs on their handle, customize slugs, and see click analytics.Read 7 Oct 2026 · hoo.be
Target users
The creator page describes use cases for YouTubers, musicians, podcasters, artists, photographers, streamers, coaches, and writers.Read 7 Oct 2026 · hoo.be
YouTube API
hoo.be uses YouTube API Services for channel and video display, YouTube analytics, assistant responses, and optional video publishing.Read 14 Oct 2026 · hoo.be

Plans and prices

Free Free $0/month 1 profile · unlimited links · up to 2 draft pages · basic customization and analytics · limited contact collection · hoo.be branding · tip jar · 9% platform seller fee Read 14 Oct 2026 · hoo.be
Pro $9.99 a month $9.99/month Everything in Free · redirect links · unlimited draft pages · advanced customization and analytics · unlimited contact collection · remove branding · scheduled pages · handle changes · custom SEO · 5% platform seller fee Read 14 Oct 2026 · hoo.be
Premium $29.99 a month $29.99/month Everything in Pro · Paywall Shield · up to 5 profiles · custom domains · CreatorPass opportunities · verification checkmark · priority support · 0% platform seller fee Read 14 Oct 2026 · hoo.be

Every hoo.be plan and price →

Strong points and limits

Strong points

  • Free plan includes unlimited links.
  • Tracks views, clicks, traffic sources, devices and locations.
  • Short links support custom slugs and click analytics.
  • Premium includes custom domains and up to five profiles.
  • Free plan has no time limit.

Limits

  • Free includes only one profile and two draft pages.
  • Free has a 9% platform seller fee.
  • Custom domains are not included with Free or Pro.
  • Premium costs $29.99/month.

Who it suits

hoo.be suits creators who want a customizable page for links, products and embedded media, with analytics and contact collection. Its listed use cases include musicians, podcasters, artists, photographers, streamers, coaches and writers.

Verdict

hoo.be combines creator pages, media embeds and audience analytics, with a free option and two paid tiers. Check the profile and draft-page limits, seller fees and custom-domain tier against your needs.

Where Specifiction places it

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