Hustle
hustle.com
What it is
Hustle is a communications platform for texts, calls and video messages, with broadcasts, automated responses and live one-to-one conversations. Users can send personalized SMS and MMS to targeted audience members, tag them and retarget smaller groups. Its video options include short Clips distributed by text, Personalized Clips and longer Hustle Stories. The AI-powered Script Assistant helps users create communications described as creative and brand-safe. Hustle offers mobile and web apps, plus integrations for Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser and PDI. It also lists a public API, although programmatic message sending through it is in development. Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows. Hustle says it is SOC 2 certified and lists encryption in transit and at rest, penetration testing and vulnerability scanning. The PAYGO plan has a $250 a month platform fee, with SMS billed at $0.04 per segment. Annual commitments start at $10,000 a year and include priority support queue access and Client Success Manager support. Hustle serves nonprofits, education, commercial organizations, politics, government, and labor and unions.
Spec sheet
- Product
- Hustle is a mobile communications platform for text, calls, and video messages, including simultaneous broadcasts, automated responses, and live one-to-one conversations.Read 30 Sep 2026 · hustle.com
- Integrations
- Hustle lists integrations for Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser, and PDI, plus a public API.Read 30 Sep 2026 · hustle.com
- Security
- Hustle says it is SOC 2 certified and has Cloud Security Alliance STAR Registration; it also lists encryption in transit and at rest, penetration testing, and vulnerability scanning.Read 30 Sep 2026 · hustle.com
- Support
- Annual commitments include priority support queue access and support from a Client Success Manager.Read 30 Sep 2026 · hustle.com
- Headquarters
- San Francisco, California, United StatesRead 28 Sep 2026 · hustle.com
- Founded
- 2015Read 28 Sep 2026 · hustle.com
- AI feature
- Hustle’s AI-powered Script Assistant helps users create creative, brand-safe communications.Read 30 Sep 2026 · hustle.com
- API limit
- Programmatic message sending through the Public API is described as in development.Read 30 Sep 2026 · hustle.com
- Apps
- Hustle says it offers mobile and web apps for sending messages from a desk or while on the move.Read 30 Sep 2026 · hustle.com
- Company history
- Hustle says it has worked with organizations since 2014.Read 30 Sep 2026 · hustle.com
- Integration limit
- Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows.Read 30 Sep 2026 · hustle.com
- Ownership
- Hustle’s website says the company is now employee-owned.Read 30 Sep 2026 · hustle.com
- Targeting
- Users can target audience members with personalized SMS and MMS, tag them, and retarget smaller audiences.Read 30 Sep 2026 · hustle.com
- Video
- Hustle offers Clips for distributing short-form videos by text, Personalized Clips, and Hustle Stories for longer video stories.Read 30 Sep 2026 · hustle.com
- Who it serves
- The site presents Hustle for nonprofits, education, commercial organizations, politics, government, and labor and unions.Read 30 Sep 2026 · hustle.com
Plans and prices
Pay-as-you-go (PAYGO) $250 a month $250 platform fee; all PAYGO subscriptions billed per segment; $0.04 per SMS segment No long-term commitment · segment-based billing · $0.04 per SMS segment Read 30 Sep 2026 · hustle.com
Annual commitment $10,000 a year Starts at $10,000 per year; per-segment or per-message pricing available Priority support queue · Client Success Manager support · volume-based message/segment discounts · short code messaging · Hustle Stories Read 30 Sep 2026 · hustle.com
Strong points and limits
Strong points
- Supports personalized SMS and MMS targeting.
- Offers broadcast and one-to-one messaging.
- Includes Clips, Personalized Clips and Hustle Stories.
- Lists integrations for Salesforce and nonprofit platforms.
- Mobile and web apps are available.
Limits
- No free plan is available.
- PAYGO has a $250 a month platform fee.
- SMS costs $0.04 per segment on PAYGO.
- Programmatic message sending through the Public API is in development.
Who it suits
Hustle suits organisations that need targeted text, call and video communications, including nonprofits, education, commercial organisations, political groups, government, and labor and unions. Annual commitments include priority support queue access and Client Success Manager support.
Verdict
Hustle combines targeted messaging, video distribution and audience management across mobile and web apps. Its listed pricing includes a monthly PAYGO platform fee plus per-segment SMS charges, while annual commitments start at $10,000 a year.
Where Specifiction places it
- Peer-to-Peer Texting Software#6 of 268.0
- Nonprofit Text Messaging Software#9 of 277.9
