Klue

Spec sheet

Product

Klue combines competitive intelligence and win-loss programs in one AI platform.Read 11 Oct 2026 · klue.com

Intended users

Klue describes its platform as serving competitive professionals and enabling organization-wide access to competitive insights and content.Read 11 Oct 2026 · klue.com

Audience

Klue describes its platform as serving competitive professionals and revenue teams, including product marketers, competitive intelligence teams, sales, product, customer success, and leadership.Read 11 Oct 2026 · klue.com

Integrations

The integrations page lists Salesforce, Slack, Teams, Gong, HubSpot, Microsoft Dynamics, Highspot, Seismic, Showpad, and SharePoint.Read 11 Oct 2026 · klue.com

Mobile apps

Klue lists iOS and Android apps for searching competitive insights and reviewing battlecards.Read 11 Oct 2026 · klue.com

Security

Klue links to a Security Information page, but that page did not return readable content when opened.Read 11 Oct 2026 · klue.com

Support

The security page directs customers to request the SOC 2 audit report and recent penetration test results by emailing [email protected].Read 11 Oct 2026 · klue.com

Headquarters

The site footer identifies Klue Labs with Vancouver, BC.Read 11 Oct 2026 · klue.com

Founded

2015Read 28 Sep 2026 · klue.com

Company

Klue says it was founded in 2015 by Jason Smith and Sarathy Naicker.Read 11 Oct 2026 · klue.com

AI answers

Ask Klue provides answers grounded in curated intelligence, including battlecards and win-loss research, in Klue, Slack, Teams, and through MCP.Read 11 Oct 2026 · klue.com

AI workflows

The Win-Loss page says its MCP connector makes win-loss data available inside LLM-based AI workflows.Read 11 Oct 2026 · klue.com

Battlecards

Klue lets teams build and maintain dynamic competitor battlecards and keep messaging consistent using company context and internal documents.Read 11 Oct 2026 · klue.com

Browser and mobile

Klue lists Chrome and Edge extensions for capturing web intelligence and iOS and Android apps for searching insights and reviewing battlecards.Read 11 Oct 2026 · klue.com

Browser extensions

The Google Chrome and Microsoft Edge extensions can capture web intelligence, monitor pages, highlight text, and save screenshots and comments.Read 11 Oct 2026 · klue.com

Competitive research

Compete Agent continuously collects and analyzes intelligence to generate insights, competitor profiles, and trends.Read 11 Oct 2026 · klue.com

Data protection

Klue says customer data is encrypted with AES-256 storage encryption, hosted primarily on AWS, and protected in transit using TLS 1.2 or higher.Read 11 Oct 2026 · klue.com

Deal support

Klue monitors competitive activity across open opportunities and proactively gives sellers deal-specific insights.Read 11 Oct 2026 · klue.com

Pricing availability

The /pricing URL redirects to the homepage, which invites visitors to request a demo and does not state prices.Read 11 Oct 2026 · klue.com

Sales support

The deal assistant monitors competitive activity in open opportunities and sends sellers relevant insights, while Ask Klue answers competitive questions in Slack, Salesforce, and Klue.Read 11 Oct 2026 · klue.com

Security and compliance

Klue states that it maintains SOC 2 Type II compliance and complies with PIPEDA and GDPR; it also says it does not sell personal data.Read 11 Oct 2026 · klue.com

Win-loss audiences

Klue says win-loss supports product marketing, competitive intelligence, sales leadership, product, customer success, and executive teams.Read 11 Oct 2026 · klue.com

Win-loss limits

AI Interviewer voice conversations are two to five minutes, and Blindspot Interviews typically take two weeks to turn around.Read 11 Oct 2026 · klue.com

Win-loss research

The Win-Loss suite includes Blindspot Interviews, AI Interviewer, Win & Loss Story Agent, and expert-led interviews.Read 11 Oct 2026 · klue.com

Plans and prices

Every Klue plan and price →

Where Specifiction places it

• Market Intelligence Software#5 of 218.0
• Competitive Intelligence Software#11 of 458.0