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Appfigures

appfigures.com

From $7.99/mo Free plan WebiOSAndroidAPI
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Spec score 9.3 #1 of 21 in Market Intelligence Software

What it is

Appfigures brings app store sales, advertising data, reviews and rank updates into a reporting platform for mobile app developers. Universal Analytics combines downloads, revenue, subscriptions and reviews from app stores in one dashboard. App Intelligence provides estimated downloads and revenue, rankings, keywords, SDK information and competitor research. Its ASO tools support keyword discovery, rank tracking and metadata optimization. Review features consolidate feedback, support translation and filtering, and let users reply within the platform. Listed integrations include Apple App Store Connect, Google Play, Firebase, Stripe, ad networks such as AdMob and AppLovin, and dashboards including Power BI and Databox. An API can connect users to Appfigures data for reports and workflows. The free plan costs nothing and allows five connected apps. A free trial unlocks Optimize plan features, requires no credit card and changes to the free plan when it expires; no duration is stated. Appfigures Mobile is free for members and shows revenue, ad spend, reviews, downloads, ratings and subscriptions.

Spec sheet

What it does
Appfigures centralizes app-store sales, advertising data, worldwide reviews and rank updates for mobile developers.Read 15 Oct 2026 · appfigures.com
Product
Appfigures brings app store sales, advertising data, worldwide reviews, and rank updates into a reporting platform for mobile app developers.Read 4 Oct 2026 · appfigures.com
Audience
The company describes users ranging from indie developers to large publishers, as well as analysts, growth marketers, researchers, and other app industry roles.Read 4 Oct 2026 · appfigures.com
Free plan
YesRead 20 Sep 2026 · appfigures.com
Trial
The free trial unlocks Optimize plan features, requires no credit card, and moves the account to the free plan when it expires; the page does not state a trial duration.Read 4 Oct 2026 · appfigures.com
API
The REST API is available at api.appfigures.com/v2 and exposes sales, advertising, app, in-app-purchase, book, rank, review and featuring data.Read 15 Oct 2026 · docs.appfigures.com
Integrations
Named integrations include Apple Ads, Facebook Audience, Instagram, Google Ads, AppLovin, Unity Ads, Mintegral, Slack, Dropbox, Microsoft Flow, Power BI, Looker Studio and other dashboard tools.Read 15 Oct 2026 · appfigures.com
Security
The privacy policy says linked account credentials are encrypted, used only to import data, and never displayed in the account.Read 4 Oct 2026 · appfigures.com
Privacy
The policy says Appfigures does not share or sell private data imported into an account and makes anonymous data sharing optional.Read 4 Oct 2026 · appfigures.com
Support
The pricing page lists email support and live chat, with account managers, invoice billing, and custom MSAs marked for Enterprise.Read 4 Oct 2026 · appfigures.com
Headquarters
New York, New York, United StatesRead 28 Sep 2026 · appfigures.com
Founded
LinkedIn lists Appfigures as founded in 2009.Read 15 Oct 2026 · linkedin.com
Analytics
Universal Analytics combines downloads, revenue, subscriptions, and reviews from app stores in one dashboard.Read 4 Oct 2026 · appfigures.com
API authentication
API authentication supports personal access tokens, OAuth 2.0 and HTTP authentication with client keys; requests must use HTTPS.Read 15 Oct 2026 · docs.appfigures.com
API limits
Every account includes 1,000 API requests per day, with paid request-limit add-ons from 2,500 to 50,000 daily requests.Read 15 Oct 2026 · help.appfigures.com
App intelligence
App intelligence provides competitor download and revenue estimates, screenshots, audience demographics, organic and paid keywords, SDKs and permissions.Read 15 Oct 2026 · appfigures.com
ASO
ASO tools support keyword discovery, rank tracking, and app metadata optimization.Read 4 Oct 2026 · appfigures.com
ASO tools
ASO features include keyword rank tracking, keyword insights, automatic translation, related-keyword discovery and Apple Ads analysis.Read 15 Oct 2026 · appfigures.com
CLI and MCP
The official CLI and hosted MCP server expose app searches, metrics, store rankings, reviews, audience data and explorer catalog queries.Read 15 Oct 2026 · github.com
Company headquarters
LinkedIn lists headquarters at 133 Chrystie Street, 3rd Floor, New York, NY 10002.Read 15 Oct 2026 · linkedin.com
Company size
LinkedIn lists Appfigures as a privately held business with 11–50 employees.Read 15 Oct 2026 · linkedin.com
Core analytics
The platform combines downloads, revenue, subscriptions, advertising performance, campaign spend, payments and usage analytics.Read 15 Oct 2026 · appfigures.com
Data control
Users can delete reports and credentials, and the policy says account information and linked credentials are removed when an account is closed.Read 4 Oct 2026 · appfigures.com
Documentation
Documentation includes API basics, authentication, OAuth, scopes, endpoint references, ratings, terms and a knowledge base with operational guides.Read 15 Oct 2026 · docs.appfigures.com
iOS system requirement
The Appfigures iPhone app requires iOS 13 or later; Mac use requires macOS 11 or later with an Apple M1-or-newer Mac.Read 15 Oct 2026 · apps.apple.com
Limit: advertising integrations
A Capterra reviewer says the product supports too few ad networks for apps that monetize through advertising.Read 15 Oct 2026 · capterra.com
Limit: beginner complexity
G2’s review summary notes that some users find the interface overwhelming when they are beginners.Read 15 Oct 2026 · g2.com
Limit: cancellation and billing complaint
The sole Trustpilot reviewer alleges the account was locked during cancellation and the card continued to be charged.Read 15 Oct 2026 · trustpilot.com
Limit: data accuracy
A G2 reviewer reports that some overview download charts and Amazon Appstore rating data were inaccurate.Read 15 Oct 2026 · g2.com
Limit: keyword workflow
A Capterra reviewer reports difficulty finding some downloadable revenue lists and describes the location as unintuitive.Read 15 Oct 2026 · capterra.com
Maker identity
Appfigures says it was created by Fileitup Media, a New York City interactive studio founded by iPhone developers.Read 15 Oct 2026 · appfigures.com
Mobile app
Appfigures Mobile provides mobile views of revenue, ad spend, reviews, downloads, ratings, and subscriptions and is free for Appfigures members.Read 4 Oct 2026 · appfigures.com
Notable news
Appfigures announced a hosted MCP server that lets agents query downloads, revenue, reviews, keywords, ranks and competitors; the release notes page was crawled on October 15, 2026.Read 15 Oct 2026 · news.appfigures.com
Open-source component
The official Appfigures CLI repository is public and licensed Apache-2.0; the hosted Appfigures service is offered as cloud software.Read 15 Oct 2026 · github.com
Praise: unified data
A Capterra reviewer praises the product for being easy to integrate and combining data from multiple sources.Read 15 Oct 2026 · capterra.com
Praise: usability and analytics
G2’s review summary says users repeatedly praise ease of use, comprehensive analytics and having app data in one place.Read 15 Oct 2026 · g2.com
Public data API
A Public Data API add-on provides metadata, ratings, reviews, ranks, keywords, featuring data and download or revenue estimates for apps the customer does not own.Read 15 Oct 2026 · help.appfigures.com
Rating on Apple App Store
4.7 out of 5 from 388 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.5 out of 5 from 4 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.0 out of 5 from 18 reviewsRead 15 Oct 2026 · g2.com
Rating on Trustpilot
3.2 out of 5 from 1 reviewRead 15 Oct 2026 · trustpilot.com
Review alerts
Review alerts can be delivered by email, Slack or mobile and filtered by keyword, country or star rating.Read 15 Oct 2026 · help.appfigures.com
Review management
Users can collect reviews, translate them, search and filter them, receive alerts, reply directly and use reply templates.Read 15 Oct 2026 · appfigures.com
Reviews
The platform consolidates app reviews, supports translation and filtering, and lets users reply without leaving the platform.Read 4 Oct 2026 · appfigures.com
SDK availability
The official agent-toolkit repository provides typed SDK and agent tools for Vercel AI SDK, OpenAI and LangChain integrations.Read 15 Oct 2026 · github.com
Security control
Appfigures supports SAML 2.0 single sign-on for centralized organizational authentication.Read 15 Oct 2026 · help.appfigures.com
Store monitoring
Store-performance tools track hourly category ranks, ratings, featuring placements and ranking changes across countries and stores.Read 15 Oct 2026 · appfigures.com
Supported stores
Its ASO tools currently cover Apple App Store for iPhone and iPad and Google Play globally.Read 15 Oct 2026 · help.appfigures.com

Plans and prices

Free Free 5 connected apps Read 20 Sep 2026 · appfigures.com
Connect $9.99 a month Monthly billing 5 connected apps · 0 keywords · 0 competitors · unified downloads/revenue · rankings, ratings and reviews · keyword tracking · review replies Read 15 Oct 2026 · appfigures.com
Monitor $44.99 a month Monthly billing 5 connected apps then $1.99 each · 100 keywords · 0 competitors · subscription analytics · ad performance · campaign spend · payments tracker Read 15 Oct 2026 · appfigures.com
Optimize $149.99 a month Monthly billing 5 connected apps then $1.99 each · 500 keywords · ASO and Apple Ads tools · keyword insights · competitor intelligence Read 15 Oct 2026 · appfigures.com
Boost $599.99 a month Monthly billing Organic and paid optimization · store performance · review management · competitor intelligence Read 15 Oct 2026 · appfigures.com
Amplify $999.99 a month Monthly billing 2,500 keywords · unlimited competitors · unlimited app intelligence · hourly ranks · review translation and replies Read 15 Oct 2026 · appfigures.com
Starter Free 5 connected apps Read 4 Oct 2026 · appfigures.com
Connect $7.99 a month Annual billing 0 keywords · 0 competitors Read 4 Oct 2026 · appfigures.com
Monitor $35.99 a month Annual billing 100 keywords · 0 competitors Read 4 Oct 2026 · appfigures.com
Optimize $119.99 a month Annual billing 500 keywords · 0 competitors Read 4 Oct 2026 · appfigures.com
Boost $449.99 a month Annual billing 1,000 keywords · 2 competitors Read 4 Oct 2026 · appfigures.com
Pathfinder $1,249.99 a month Contact sales Scout features · SDK and permission discovery · audience demographics · company directory and contact information Read 15 Oct 2026 · appfigures.com

Every Appfigures plan and price →

Strong points and limits

Strong points

  • Combines downloads, revenue, subscriptions and reviews
  • Includes keyword discovery and rank tracking
  • Supports replies to reviews within the platform
  • Free plan allows five connected apps

Limits

  • Free plan is limited to five connected apps

Who it suits

Appfigures suits mobile app developers and others working in app analytics, growth, research or publishing. Its reporting, app intelligence and review tools address store performance and app visibility.

Appfigures in depth

Read the full write-up

Appfigures is a mobile-app reporting and growth platform for developers and teams working across app stores. It suits people who want store performance, market research, ASO and review handling in one place; its broad scope is less compelling if product-behavior analytics are the main need.

The central trade-off is breadth against plan limits: all plans connect reporting sources, but keyword and competitor allowances vary, and paid tiers use custom pricing.

Overview

Founded in 2009 and based in New York, Appfigures brings app-store sales, advertising data, reviews and rank updates into a reporting platform. Universal Analytics combines downloads, revenue, subscriptions and reviews in one dashboard, giving teams a shared view of store performance rather than separate data for each metric.

Connections include Apple App Store Connect, Google Play, Firebase, Stripe, AdMob, AppLovin, Power BI and Databox. The API can connect directly to Appfigures data for automated reports and workflows. The privacy policy says linked credentials are encrypted and used only to import data; private imported data is not sold or shared, and anonymous sharing is optional. Users can delete reports and credentials, while account information and linked credentials are removed when an account closes.

Key features

Analytics and app intelligence

Universal Analytics covers downloads, revenue, subscriptions and reviews, and Appfigures supports revenue tracking and retention reports. It does not offer funnel analysis, session replay or crash insights, so teams focused on user journeys, playback or diagnosing crashes will need another tool for those jobs.

App Intelligence adds estimated downloads and revenue, rankings, keywords, SDK information and competitor research. This market context is useful alongside first-party performance data, though the number of keywords and competitors depends on the plan.

ASO and review management

ASO tools support keyword discovery, rank tracking and metadata optimization. The review workspace consolidates reviews, with translation and filtering, and lets teams reply without switching platforms. That combination is practical for teams managing store visibility and customer feedback together; the narrower Connect and Monitor tiers offer no competitor allowance, while keyword quotas rise from zero to 2,500 across the named plans.

Integrations and mobile access

Appfigures can draw from store, payment, analytics and ad-network connections, and pass data to dashboard services. Appfigures Mobile gives members mobile views of revenue, ad spend, reviews, downloads, ratings and subscriptions at no extra charge. It is a useful companion for checking these metrics away from a desktop, not a replacement for the broader reporting platform.

Pricing

Appfigures is freemium, with a free trial of Optimize features that requires no credit card. Email support and live chat are listed, while Enterprise adds account managers, invoice billing and custom MSAs.

PlanPriceAllowanceBest fitFree / Starterfree5 connected appsIndividuals or small teams checking whether the reporting workflow fits their needs.ConnectCustom pricing0 keywords, 0 competitorsTeams prioritizing connected reporting over ASO or competitor tracking.MonitorCustom pricing100 keywords, 0 competitorsTeams that need a modest keyword-tracking allowance but no competitor research.OptimizeCustom pricing500 keywords, 0 competitorsTeams needing a larger keyword allowance without competitor tracking.BoostCustom pricing1,000 keywords, 2 competitorsTeams beginning competitor monitoring alongside expanded keyword work.AmplifyCustom pricing2,500 keywords, unlimited competitorsTeams with substantial ASO and competitor-research needs.The five-app cap makes Free a bounded way to start, not a fit for a portfolio that exceeds that count. Because paid prices are custom, buyers should confirm the cost against the quota they need before choosing a tier.

Platforms

Appfigures supports Android, iOS, web and API access. The mobile app extends selected reporting views to members, while the API supports integrations and automated workflows.

Who it's for

Appfigures serves indie developers through large publishers, as well as analysts, growth marketers and researchers. It is strongest for teams that need app-store performance alongside market estimates, ASO and review operations. It is a weaker fit for product teams whose core requirement is funnel analysis, session replay or crash diagnostics, which the platform does not provide.

Pros and cons

Pro: Store metrics, ASO, market estimates and review replies share one platform, reducing the need to divide those growth tasks among separate tools.

Pro: The API and integrations with stores, ad networks and dashboard services support connected reporting and workflow automation.

Pro: The trial unlocks Optimize features without a credit card and falls back to the free plan when it ends.

Con: The free plan is limited to five connected apps, which can constrain larger portfolios.

Con: Connect and Monitor include no competitor allowance, and Connect includes no keywords; teams needing both must move to Boost or Amplify.

Con: Funnel analysis, session replay and crash insights are absent, leaving product-behavior analysis outside its scope.

Con: Paid plan prices are custom, making it harder to compare costs before discussing the required tier.

Alternatives

For a different analytics emphasis, consider GameAnalytics, which has a free plan with no MAU limits and includes dashboards, events, funnels, cohorts, retention and real-time reporting. That is a better match when those product analytics capabilities matter more than Appfigures' combination of store reporting, ASO and review management.

Zoho Apptics offers a free-forever tier with one project, five applications per project, 5K errors per month and 25K engagements per month. It may suit a team comparing free project and usage allowances against Appfigures' five-connected-app cap.

devtodev has a free plan for up to 25k MAU, with 30 custom events, five team members and raw data stored for up to three months. Choose it when those explicit usage and team limits are a closer fit than Appfigures' store-focused reporting and tiered ASO quotas.

Aptabase offers a free plan with up to 20,000 events per month, unlimited apps, EU or US data residency and a built-in dashboard. Its unlimited app allowance may appeal to teams whose main constraint is Appfigures' five-app free cap.

Umeng U-App is another freemium mobile analytics option, with Android, API, iOS and web platforms.

Fullstory offers a free tier with 30,000 sessions, 10 user seats, 5,000 server-side events and one-year retention for session replay and product analytics. It is a stronger match when replay and product analytics take priority over Appfigures' store intelligence.

Kochava has a Foundation plan at $500 a month, billed monthly, including 33K conversions per month. It is worth comparing when a stated monthly price and conversion allowance are central to the decision.

Pendo Analytics offers a free plan for 500 monthly active users with product analytics, in-app guides and unlimited web and mobile app keys. It may suit teams seeking those product analytics and guide capabilities rather than Appfigures' store-oriented mix.

For broader category comparisons, see Mobile App Analytics Software and Review Management Software.

Verdict

Choose Appfigures if your team needs app-store reporting together with ASO, competitor research and review replies, and can match its quotas to your portfolio. Its API and broad integrations strengthen that case. Look elsewhere if product funnels, session replay or crash insights are essential, or if you need paid prices that can be compared without custom pricing.

Verdict

Appfigures brings store reporting, app research and review management together, with an API and integrations for related tools. The free option is limited to five connected apps, while prices for the other listed plans are not provided.

Where Specifiction places it

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