Appfigures vs CB Insights

Appfigures brings app store sales, advertising data, reviews and rank updates into a reporting platform for mobile app developers. Universal Analytics combines downloads, revenue, subscriptions and reviews from app stores in one dashboard. App Intelligence provides estimated downloads and revenue, rankings, keywords, SDK information and competitor research. Its ASO tools support keyword discovery, rank tracking and metadata optimization. Review features consolidate feedback, support translation and filtering, and let users reply within the platform. Listed integrations include Apple App Store Connect, Google Play, Firebase, Stripe, ad networks such as AdMob and AppLovin, and dashboards including Power BI and Databox. An API can connect users to Appfigures data for reports and workflows. The free plan costs nothing and allows five connected apps. A free trial unlocks Optimize plan features, requires no credit card and changes to the free plan when it expires; no duration is stated. Appfigures Mobile is free for members and shows revenue, ad spend, reviews, downloads, ratings and subscriptions.

CB Insights provides market intelligence, analytics and data science predictions for businesses evaluating technology markets, companies and competitors. It tracks and compares more than 12 million companies across more than 1,600 technology markets, with extensive historical data on funding, acquisitions, hiring, financials, relationships, patents, news and other listed signals. Strategy Terminal uses predictive data science and AI agents to surface signals about private companies, markets and competitors. Browser Analyst examines webpages and can produce scouting reports and SWOT analyses, alongside company, executive, funding, customer, partner and competitor information. Access options include the web, browser extension, iOS and Android apps, APIs and data feeds. Integrations include Microsoft Copilot and Salesforce; data is also distributed through Snowflake Marketplace. CB Insights says its infrastructure is SOC 2 Type II certified and GDPR compliant, with encryption, audit trails, role-based access, SSO and MFA. Pricing is available on request, and a 10-day trial is listed; there is no free plan.