Lengow

Spec sheet

What it does

Lengow is a cloud e-commerce platform that distributes and optimizes product data across advertising channels, marketplaces and reseller networks.Read 15 Oct 2026 · lengow.com

Integrations

Catalogue sources include Shopify, Akeneo PIM, Magento, PrestaShop, Shopware, WooCommerce, FTP/SFTP, Google Drive, and Dropbox.Read 11 Oct 2026 · lengow.com

Security

Lengow says its data is hosted in Europe by ISO 27001 certified providers, duplicated between two data centres, and its platform is regularly audited.Read 11 Oct 2026 · lengow.com

Privacy

Lengow states that it is GDPR compliant and that access to sensitive data is limited under a strict policy.Read 11 Oct 2026 · lengow.com

Support

The pricing page describes multilingual support in English, French, German, Spanish, Italian, and Chinese; Premium customers also have a phone line.Read 11 Oct 2026 · lengow.com

Headquarters

Nantes, FranceRead 28 Sep 2026 · lengow.com

Founded

2009Read 28 Sep 2026 · lengow.com

Acquisition news

Marlin portfolio company Lengow acquired competitive-intelligence company NetRivals in April 2022.Read 15 Oct 2026 · marlinequity.com

Advertising channels

NetAmplify distributes product feeds to more than 400 advertising channels and supports a no-code Custom Channel Builder.Read 11 Oct 2026 · lengow.com

AI Studio

AI Studio provides automated category mapping, localized content generation in 30 languages and image-compliance transformations for channel specifications.Read 15 Oct 2026 · lengow.com

API authentication

API access requires an account access token and secret; session tokens last one hour and previous credentials are revoked when new keys are generated.Read 15 Oct 2026 · docs.lengow.io

API documentation depth

The public API documentation includes endpoint tables, curl examples, query filters, pagination, marketplace action schemas and release notes.Read 15 Oct 2026 · docs.lengow.io

API limits

The documented reports endpoint is limited to 10 requests per minute and order responses are paginated to a maximum of 100 orders per page.Read 15 Oct 2026 · docs.lengow.io

API release note

The API release notes list a May 2026 fix that groups delivery-tracking lines correctly when one order has multiple tracking records.Read 15 Oct 2026 · docs.lengow.io

APIs

Lengow offers catalogue, order, and business intelligence APIs for synchronising product data and orders and connecting market data to BI tools.Read 11 Oct 2026 · lengow.com

Automation rules

YesRead 20 Sep 2026 · lengow.com

Catalogue API

The Catalogue API synchronizes product information from internal systems into Lengow, with updates described as almost immediate.Read 15 Oct 2026 · lengow.com

Catalogue integrations

Native catalogue connectors include Shopify, Akeneo, Amazon Catalogue Import, Magento, Adobe Commerce, PrestaShop, Shopware and WooCommerce.Read 15 Oct 2026 · lengow.com

Company founded and headquarters

LinkedIn lists Lengow as founded in 2009 with headquarters in Nantes, France, and 51-200 employees.Read 15 Oct 2026 · linkedin.com

Company legal name

The French company is identified in its legal notice as LENGOW SAS.Read 15 Oct 2026 · lengow.com

Custom Channel Builder

A no-code Custom Channel Builder lets users create feed structures for niche channels, internal tools or external partners.Read 15 Oct 2026 · lengow.com

File imports

Catalogue data can be imported through Google Cloud Storage, FTP/SFTP, Google Drive, Dropbox, URL feeds and file uploads.Read 15 Oct 2026 · lengow.com

Funding history

TechCrunch reported a €10 million Series B in September 2015, bringing total funding to €11.4 million from Kima Ventures, Serena Capital, Bpifrance and Alven Capital.Read 15 Oct 2026 · techcrunch.com

GDPR

Lengow states that it acts mainly as a GDPR processor, stores data in Europe and has a designated data-protection officer.Read 15 Oct 2026 · lengow.com

Headquarters and founding

Lengow says it was founded in 2009 and is headquartered in Nantes, France.Read 11 Oct 2026 · lengow.com

Inventory sync

YesRead 20 Sep 2026 · lengow.com

Limit: learning curve

G2 and Capterra reviewers report that advanced formulas and settings are difficult to learn and the interface is not always intuitive.Read 15 Oct 2026 · g2.com

Limit: mobile and ecosystem gaps

A G2 reviewer requests a mobile version and more third-party support, and another reports that feed update times can be slow.Read 15 Oct 2026 · g2.com

Limit: pricing

G2 reviewers describe usage fees as high, while public pricing pages provide no numeric prices and require a tailored quote.Read 15 Oct 2026 · g2.com

Limit: scale complexity

Gartner reviewers say diagnosing why products or orders fail can be difficult and that the platform is less suitable for large multi-country businesses with differing currencies and prices.Read 15 Oct 2026 · gartner.com

Marketplace management

NetMarkets supports more than 90 marketplace integrations and provides order management and a sales performance dashboard.Read 11 Oct 2026 · lengow.com

NetAmplify

NetAmplify manages product feeds for more than 400 advertising channels, including search, social, comparison and retargeting destinations.Read 15 Oct 2026 · lengow.com

NetMarkets

NetMarkets manages listings, offers, inventory and orders on more than 90 marketplaces in over 40 countries.Read 15 Oct 2026 · lengow.com

NetMonitor

NetMonitor tracks brand products, prices, content and availability across reseller websites, marketplaces and comparison sites.Read 15 Oct 2026 · lengow.com

NetRivals

NetRivals monitors competitor prices and stock and can generate dynamic repricing recommendations using margin, relative-position and buy-box rules.Read 15 Oct 2026 · lengow.com

Order synchronization

YesRead 20 Sep 2026 · lengow.com

Orders API

The Orders API lets NetMarkets users synchronize marketplace orders with e-commerce back offices and fulfillment systems.Read 15 Oct 2026 · lengow.com

Ownership news

Marlin Equity Partners announced a growth investment in Lengow on February 15, 2021.Read 15 Oct 2026 · marlinequity.com

Plan limits

Plans vary by platform capacity and service tier, while product modules are priced according to sales channels, advertising feeds, or monitored sites.Read 11 Oct 2026 · lengow.com

Praise: marketplace automation

TrustRadius reviewers praise marketplace integrations, product updates, order updates and savings compared with building direct integrations.Read 15 Oct 2026 · trustradius.com

Praise: usability and support

G2 reviewers repeatedly praise responsive customer support, clear onboarding and a user-friendly interface.Read 15 Oct 2026 · g2.com

Product update news

Lengow's June-September 2026 update added Temu across 11 countries, TikTok Shop Global EU, Google Analytics 4 integration and additional marketplace countries.Read 15 Oct 2026 · help.lengow.com

Rating on Capterra

4.1 out of 5 from 54 reviewsRead 15 Oct 2026 · capterra.com

Rating on G2

4.4 out of 5 from 26 reviewsRead 15 Oct 2026 · g2.com

Rating on Gartner Peer Insights

3.7 out of 5 from 3 ratingsRead 15 Oct 2026 · gartner.com

Rating on GetApp

4.0 out of 5 from 49 reviewsRead 15 Oct 2026 · getapp.es

Rating on Software Advice

4.1 out of 5 from 54 reviewsRead 15 Oct 2026 · softwareadvice.com

Rating on Trustpilot

4.1 out of 5 from 9 reviewsRead 15 Oct 2026 · trustpilot.com

Rating on TrustRadius

7.8 out of 10 from 4 reviewsRead 15 Oct 2026 · trustradius.com

REST API

Lengow documents a REST API over HTTPS using JSON that supports order retrieval, acceptance, shipment, cancellation, refunds, marketplace actions and invoice documents.Read 15 Oct 2026 · docs.lengow.io

Security hosting

Lengow says its servers and customer data run in two European data centers operated by ITIL and ISO 27001-certified providers.Read 15 Oct 2026 · lengow.com

Support model

Essential includes standard support and pooled customer success, Pro adds a dedicated customer-success manager, and Scale adds premium high-touch support.Read 15 Oct 2026 · lengow.com

Warehouse support

multipleRead 20 Sep 2026 · lengow.com

Who it serves

Lengow describes its customers as brands, retailers, and agencies seeking to manage product data and operations across sales and advertising channels.Read 11 Oct 2026 · lengow.com

Plans and prices

Every Lengow plan and price →

Where Specifiction places it

• Multichannel Ecommerce Software#30 of 828.0