Luma Pricing in 2026
Every plan Luma publishes, with the page and date we read it from. Prices we could not find on Luma's own site are marked "Not published", never guessed.
| Plan | Price | Billing | Limits | Source |
|---|---|---|---|---|
| Luma Free | Free | Unlimited events · Unlimited guests per event · 500 invitations or newsletters per week · 3 calendar admins | luma.com | |
| Luma Plus | $59 per month | Billed annually | 5,000 invitations and newsletters per week · 5 calendar admins | luma.com |
| 10,000 weekly sends add-on | $50 per month | Billed annually | 10,000 weekly sends | luma.com |
| 25,000 weekly sends add-on | $200 per month | Billed annually | 25,000 weekly sends | luma.com |
| 50,000 weekly sends add-on | $400 per month | Billed annually | 50,000 weekly sends | luma.com |
| 75,000 weekly sends add-on | $600 per month | Billed annually | 75,000 weekly sends | luma.com |
| 100,000 weekly sends add-on | $800 per month | Billed annually | 100,000 weekly sends | luma.com |
| Enterprise | Not published | Enterprise plan available by contacting Luma | luma.com |