Luma pricing
14 plans read from luma.com
Luma FreeFree Unlimited events · Unlimited guests per event · 500 invitations or newsletters per week · 3 calendar admins Read 22 Sep 2026 · luma.com
Luma Plus$59 a month annually5,000 invites/newsletters per week · 0% platform fee · 5 calendar admins · Zapier automation · API access · priority support Read 14 Oct 2026 · luma.com
10,000 weekly sends add-on$50 a month Billed annually10,000 weekly sends Read 22 Sep 2026 · luma.com
25,000 weekly sends add-on$200 a month Billed annually25,000 weekly sends Read 22 Sep 2026 · luma.com
50,000 weekly sends add-on$400 a month Billed annually50,000 weekly sends Read 22 Sep 2026 · luma.com
75,000 weekly sends add-on$600 a month Billed annually75,000 weekly sends Read 22 Sep 2026 · luma.com
100,000 weekly sends add-on$800 a month Billed annually100,000 weekly sends Read 22 Sep 2026 · luma.com
LumaFree foreverUnlimited events · unlimited guests per event · 500 invites/newsletters per week · up to 3 calendar admins · 5% platform fee on paid events Read 14 Oct 2026 · luma.com
Luma Plus 10,000 weekly sends add-on$50 a month annually10,000 weekly invite/newsletter sends Read 14 Oct 2026 · luma.com
Luma Plus 25,000 weekly sends add-on$200 a month annually25,000 weekly invite/newsletter sends Read 14 Oct 2026 · luma.com
Luma Plus 50,000 weekly sends add-on$400 a month annually50,000 weekly invite/newsletter sends Read 14 Oct 2026 · luma.com
Luma Plus 75,000 weekly sends add-on$600 a month annually75,000 weekly invite/newsletter sends Read 14 Oct 2026 · luma.com
Luma Plus 100,000 weekly sends add-on$800 a month annually100,000 weekly invite/newsletter sends Read 14 Oct 2026 · luma.com
EnterprisePriced on request Organization account · SSO · advanced integrations · additional APIs · custom-built features Read 14 Oct 2026 · luma.com
In short
- Luma has a free plan (Luma Free).
- Paid plans published: 11, from $50 a month.
- 1 plan is priced on request (Enterprise).
What the alternatives costAll alternatives →
| Tool | From | Free plan | Free trial |
|---|---|---|---|
| Eventbrite | $15/mo | Yes | No |
| Zoho Backstage | ₹7,900/mo | Yes | Yes |
| Humanitix | $0.99/mo | Yes | No |
| idloom | €24.58/mo | Yes | Yes |
| Eventzilla | $1.50/mo | Yes | Yes |
| RegFox | $499/mo | Yes | No |
| GEVME | $87.50/mo | Yes | Yes |
| Azavista | — | Yes | Yes |