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Luma

luma.com

From $50/mo Free plan WebiOSAndroidAPI
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Spec score 9.1 #16 of 181 in Event Management Software

What it is

Luma is an event platform for managing registration, ticketing, attendee communications, and on-site check-in. Its tools include registration forms, an agenda builder, speaker profiles, attendee login, an attendee app, and attendee email. Hosts can use it on the web, iOS, and Android. The free plan allows unlimited events and guests per event, with 500 invitations or newsletters per week and three calendar admins. Luma Plus costs $59 a month, billed annually, and includes 5,000 invitations and newsletters per week and five calendar admins. Annual-billed add-ons cost $50 a month for 10,000 weekly sends, $200 a month for 25,000, $400 a month for 50,000, $600 a month for 75,000, or $800 a month for 100,000. An Enterprise plan is available by contacting Luma, with no price listed. Luma does not offer custom domains. The maker is headquartered in San Francisco, California.

Spec sheet

What it does
Luma lets organizers create event pages, invite and register guests, sell tickets, communicate with attendees, and check people in.Read 14 Oct 2026 · play.google.com
Free plan
YesRead 22 Sep 2026 · luma.com
Paid from
59Read 22 Sep 2026 · luma.com
Integrations
Official integrations include Zapier and Zoom attendance tracking; Enterprise adds native HubSpot and Salesforce integrations.Read 14 Oct 2026 · help.luma.com
Security
Luma states that data is encrypted in transit and at rest, uses AWS and Cloudflare HSTS, performs static and dynamic vulnerability scanning, and maintains annual SOC 2 Type II audits.Read 14 Oct 2026 · luma.com
Headquarters
San Francisco, California, United StatesRead 28 Sep 2026 · luma.com
API capabilities
The API documentation covers programmatic event, guest, invitation, email, membership, registration, waitlist, and analytics management.Read 14 Oct 2026 · help.luma.com
App privacy disclosure
Google Play says the Android app may share app activity and app information/performance with third parties and may collect personal and financial information.Read 14 Oct 2026 · play.google.com
Attendee app
YesRead 22 Sep 2026 · luma.com
Attendee email
YesRead 22 Sep 2026 · luma.com
Check-in
Hosts can scan ticket QR codes or search attendees by name, with cohosts able to help manage check-in.Read 14 Oct 2026 · play.google.com
Company founding
Crunchbase says Luma was incorporated in 2020 and based in San Francisco, California.Read 14 Oct 2026 · crunchbase.com
Company legal name
Crunchbase lists the legal name as Luma, Inc., with Danqing Liu and Victor Pontis as founders.Read 14 Oct 2026 · crunchbase.com
Company scale at funding
The 2020 funding report said Luma had more than 10,000 hosts and over 500,000 attendees, and expected to hire three additional people by year-end.Read 14 Oct 2026 · news.crunchbase.com
Documentation
Luma publishes a Help Center, API reference, endpoint examples, API conventions, format guides, and troubleshooting material.Read 14 Oct 2026 · docs.luma.com
Embedding
Hosts can embed a registration button or event page, pass coupons and campaign parameters, preselect tickets, and forward purchase events to Google Analytics.Read 14 Oct 2026 · help.luma.com
Event discovery
The service provides a curated discovery feed for nearby technology, crypto, wellness, social, and community events.Read 14 Oct 2026 · play.google.com
Event pages
Hosts can create event pages with a cover image, name, location, time, description, theme, font, and accent color.Read 14 Oct 2026 · help.luma.com
Funding
Crunchbase News reported on December 7, 2020 that Luma raised a first $3 million seed round led by Maven Ventures and Venrock.Read 14 Oct 2026 · news.crunchbase.com
Google Play app distribution
The Android listing shows 100K+ downloads and identifies the developer as Luma Labs, Inc.Read 14 Oct 2026 · play.google.com
Guest management
The guest list supports status filtering, bulk updates, CSV export, approvals, refunds, waitlist handling, and QR check-in.Read 14 Oct 2026 · help.luma.com
Invitations
Luma sends invitations and newsletters through email, SMS, push notifications, and WhatsApp on supported plans.Read 14 Oct 2026 · luma.com
Licence and hosting
The reviewed documentation describes a hosted commercial service and API; it does not publish an open-source licence or self-hosting package.Read 14 Oct 2026 · docs.luma.com
Limit: advanced ticketing
Independent comparison material says Luma lacks native seating charts, reserved seating, advanced ticket rules, add-ons, memberships-as-products, and bundled products compared with more operational platforms.Read 14 Oct 2026 · tickettailor.com
Limit: communication caps
Ticket Tailor notes that recurring invitations, reminders, and follow-ups can push organizers beyond Luma’s weekly messaging allowances and into paid add-ons.Read 14 Oct 2026 · tickettailor.com
Limit: marketing analytics
Ticket Tailor reports that Luma’s hosted model makes adding tracking scripts difficult and limits direct GA4 or Meta Pixel integration for campaigns.Read 14 Oct 2026 · tickettailor.com
Limit: pricing
Ticket Tailor’s analysis says a £10,000 ticket-revenue example cost about £500 in Luma free-plan fees versus about £360 through its own credits model.Read 14 Oct 2026 · tickettailor.com
Limit: scale
Ticket Tailor says approval workflows and curated guest lists can become manual and harder to manage as registration volume grows.Read 14 Oct 2026 · tickettailor.com
MCP server
Luma offers a read-only MCP server for Claude or ChatGPT that works without a Plus subscription.Read 14 Oct 2026 · help.luma.com
Memberships
Luma supports monthly, yearly, or one-time memberships that can grant access to events.Read 14 Oct 2026 · help.luma.com
Messaging
Event blasts can target guests by registration status and ticket type and are delivered by email, SMS, and push notification.Read 14 Oct 2026 · help.luma.com
Mobile support
The Android app supports event creation, guest management, QR check-in, event chat, tickets, registrations, and waitlist actions; the mobile website exposes additional customization and analytics.Read 14 Oct 2026 · help.luma.com
Onsite check-in
YesRead 22 Sep 2026 · luma.com
Payments
Luma accepts cards, Apple Pay, Google Pay, and regional methods including iDEAL, Konbini, and PayNow.Read 14 Oct 2026 · luma.com
Praise: community events
Ticket Tailor says independent discussions repeatedly identify Luma as a strong fit for small, community-led events and meetups.Read 14 Oct 2026 · tickettailor.com
Praise: design
Ticket Tailor reports that reviewers consistently describe Luma event pages as clean, modern, minimal, and visually coherent.Read 14 Oct 2026 · tickettailor.com
Praise: simplicity
Ticket Tailor’s independent review says users repeatedly praise Luma for quick setup, low friction, and a simple experience.Read 14 Oct 2026 · tickettailor.com
Public API
The JSON API is hosted at public-api.luma.com, requires Luma Plus, uses calendar-scoped API keys, and has an unauthenticated OpenAPI 3.1 specification.Read 14 Oct 2026 · docs.luma.com
Rating on Apple App Store
4.9 out of 5 from 19K ratings.Read 14 Oct 2026 · apps.apple.com
Rating on Capterra
0.0 out of 5 from 0 reviews.Read 14 Oct 2026 · capterra.com
Rating on Google Play
4.9 out of 5 from 2.47K reviews.Read 14 Oct 2026 · play.google.com
Rating on TrustRadius
9.9 out of 10 from 12 reviews.Read 14 Oct 2026 · trustradius.com
Registration forms
YesRead 22 Sep 2026 · luma.com
Ticketing
Organizers can create multiple ticket types, group purchases, coupons, donation-style pricing, and paid or free admission.Read 14 Oct 2026 · help.luma.com
Waitlists
Waitlists support free and paid tickets, but hosts must manually approve people and crypto-priced tickets cannot use deferred-payment waitlists.Read 14 Oct 2026 · help.luma.com
Webhooks
Plus subscribers can receive signed real-time webhooks for event, guest, registration, refund, and ticket activity, with up to three exponential-backoff retries.Read 14 Oct 2026 · help.luma.com

Plans and prices

Luma Free Free Unlimited events · Unlimited guests per event · 500 invitations or newsletters per week · 3 calendar admins Read 22 Sep 2026 · luma.com
Luma Plus $59 a month annually 5,000 invites/newsletters per week · 0% platform fee · 5 calendar admins · Zapier automation · API access · priority support Read 14 Oct 2026 · luma.com
10,000 weekly sends add-on $50 a month Billed annually 10,000 weekly sends Read 22 Sep 2026 · luma.com
25,000 weekly sends add-on $200 a month Billed annually 25,000 weekly sends Read 22 Sep 2026 · luma.com
50,000 weekly sends add-on $400 a month Billed annually 50,000 weekly sends Read 22 Sep 2026 · luma.com
75,000 weekly sends add-on $600 a month Billed annually 75,000 weekly sends Read 22 Sep 2026 · luma.com
100,000 weekly sends add-on $800 a month Billed annually 100,000 weekly sends Read 22 Sep 2026 · luma.com
Luma Free forever Unlimited events · unlimited guests per event · 500 invites/newsletters per week · up to 3 calendar admins · 5% platform fee on paid events Read 14 Oct 2026 · luma.com
Luma Plus 10,000 weekly sends add-on $50 a month annually 10,000 weekly invite/newsletter sends Read 14 Oct 2026 · luma.com
Luma Plus 25,000 weekly sends add-on $200 a month annually 25,000 weekly invite/newsletter sends Read 14 Oct 2026 · luma.com
Luma Plus 50,000 weekly sends add-on $400 a month annually 50,000 weekly invite/newsletter sends Read 14 Oct 2026 · luma.com
Luma Plus 75,000 weekly sends add-on $600 a month annually 75,000 weekly invite/newsletter sends Read 14 Oct 2026 · luma.com

Every Luma plan and price →

Strong points and limits

Strong points

  • Unlimited events and guests per event on the free plan.
  • Registration, ticketing, and check-in tools are listed.
  • Available on web, iOS, and Android.
  • Plus allows 5,000 weekly invitations and newsletters.

Limits

  • The free plan allows 500 weekly invitations or newsletters.
  • The free plan allows three calendar admins.
  • Custom domains are not offered.
  • Plus costs $59 a month, billed annually.

Who it suits

Luma suits event hosts who need registration, ticketing, attendee communications, and check-in. The free plan may fit hosts who can work within its weekly send and admin allowances.

Verdict

Luma covers event registration, ticketing, and attendee management across web and mobile platforms. Its free and paid tiers specify event, guest, admin, and weekly send allowances; custom domains are not available.

Where Specifiction places it

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