Marvel
marvelapp.com
What it is
Marvel is a design platform for creating wireframes, mockups, prototypes, and design specifications. From a browser, users can make website and app designs for different devices, then share interactive prototypes that demonstrate intended interactions without coding. Its Handoff tool generates downloadable assets and CSS, Swift, and Android XML code that stays synchronized with design changes.
Teams can organize projects in folders, create teams, and leave feedback through comments and annotations. Marvel lists integrations such as Sketch, Jira, Confluence, Dropbox Paper, and Microsoft Teams, as well as a GraphQL API for project data and design activity. Its mobile apps let users create, play, and share prototypes, with offline viewing and Sketch syncing. The free plan allows one user and one project; moving down to the free plan makes other projects inactive. Pro costs $12 a month, billed yearly, and a seven-day trial is listed. Marvel was founded in 2013 and is headquartered in London.
Spec sheet
- What it does
- Marvel is a browser-based platform for creating wireframes, mockups, interactive prototypes, user tests and developer handoff materials.Read 15 Oct 2026 · marvelapp.com
- Audience
- Marvel says it serves individuals and teams of all sizes, from startups to Fortune 100 companies and schools.Read 1 Oct 2026 · marvelapp.com
- Free plan
- YesRead 19 Sep 2026 · marvelapp.com
- Paid from
- 12Read 19 Sep 2026 · marvelapp.com
- API
- Marvel offers a GraphQL API that exposes project data, prototypes, share links, interactions, designs, team membership, collaborators, comments and beta user-testing data.Read 15 Oct 2026 · help.marvelapp.com
- Integrations
- Listed integrations include Sketch, Jira, Confluence, Dropbox Paper, Microsoft Teams, YouTube, Niice, Smartmockups and Zeroheight.Read 15 Oct 2026 · marvelapp.com
- Mobile apps
- Marvel's mobile apps let users create, play and share prototypes, including offline viewing and Sketch syncing.Read 1 Oct 2026 · marvelapp.com
- Security
- Enterprise is described as EU hosted and GDPR compliant, with SAML-based SSO, access locks and activity-log exports.Read 15 Oct 2026 · marvelapp.com
- Headquarters
- London, United KingdomRead 23 Sep 2026 · marvelapp.com
- Founded
- 2013Read 23 Sep 2026 · marvelapp.com
- API authentication
- The API supports personal access tokens, OAuth 2 authorization-code and implicit grants, and PKCE for native or public clients.Read 15 Oct 2026 · marvelapp.com
- API endpoint and tooling
- API calls use POST requests to https://api.marvelapp.com/graphql/; Marvel provides GraphiQL, schema documentation, tutorials and open-source examples.Read 15 Oct 2026 · marvelapp.com
- Availability and support
- Marvel advertises a 99.98% uptime SLA and 24/7 global support coverage.Read 1 Oct 2026 · marvelapp.com
- Browser design
- Users can create wireframes, mockups and website or app prototypes for any device from a browser.Read 1 Oct 2026 · marvelapp.com
- Collaboration
- Teams can use shared folders, real-time activity notifications, comments, annotations and role-based permissions.Read 15 Oct 2026 · marvelapp.com
- Company history
- Marvel says it began as a side project in 2013 and now serves more than 2 million individuals and teams.Read 15 Oct 2026 · marvel.marvelapp.com
- Company profile
- Gartner lists Marvel as a private company founded in 2013, headquartered in London, with 11–50 employees.Read 15 Oct 2026 · gartner.com
- Compliance and hosting
- Marvel says its infrastructure is EU hosted, GDPR compliant and hosted in data centers with SOC 1, SOC 2, SOC 3 and ISO27001 certifications.Read 1 Oct 2026 · marvelapp.com
- Design
- Users can create wireframes, mockups and website or app prototypes for any device, upload images, sync Sketch designs and use stock assets.Read 15 Oct 2026 · marvelapp.com
- Developer handoff
- Handoff generates design specifications and exportable CSS, Swift and Android XML code from mockups.Read 15 Oct 2026 · getapp.com
- Encryption
- Marvel says traffic is encrypted in transit with 256-bit SSL/TLS 1.2 and data is encrypted at rest.Read 1 Oct 2026 · marvelapp.com
- Extensibility
- Marvel highlights BotBot, Dashboard, Keynote and Userflows as API or Labs projects, and invites developers to publish integrations.Read 15 Oct 2026 · marvelapp.com
- Free-plan limit
- Downgrading to the free plan limits an account to one project and makes other projects inactive.Read 1 Oct 2026 · help.marvelapp.com
- Funding news
- TechCrunch reported on December 1, 2014 that Marvel raised a £525,000 seed round from Connect Ventures, ustwo and angel investors.Read 15 Oct 2026 · techcrunch.com
- Limit: advanced capabilities
- GetApp reviewers report that Marvel lacks some advanced features available in competing products and can be difficult to organize for complex projects.Read 15 Oct 2026 · getapp.com
- Limit: feature depth
- Capterra reviews include complaints that the product is basic or not robust enough, with requests for richer interactions, gestures and animation features.Read 15 Oct 2026 · capterra.com
- Limit: pricing and free tier
- GetApp reviewers say the free plan is limited and paid plans may become expensive for larger needs.Read 15 Oct 2026 · getapp.com
- Limit: PSD handoff
- An Apple App Store reviewer reports that PSD files can be imported but do not provide handoff specifications, slowing developer work.Read 15 Oct 2026 · apps.apple.com
- Mobile requirements
- The iOS app requires iOS 11 or later; iPad requires iPadOS 11 or later; Apple Silicon Mac use requires macOS 11 or later.Read 15 Oct 2026 · apps.apple.com
- Operational history
- TechCrunch reported that Marvel initially used web, iOS and Android apps and had to rewrite its platform after rapid growth caused reliability problems.Read 15 Oct 2026 · techcrunch.com
- Praise: collaboration
- GetApp reviewers say sharing, feedback collection and team collaboration are straightforward.Read 15 Oct 2026 · getapp.com
- Praise: ease of use
- GetApp reviewers repeatedly describe Marvel as fast, intuitive and beginner-friendly for uploading screens, adding hotspots and sharing prototypes.Read 15 Oct 2026 · getapp.com
- Praise: interface and sharing
- G2 reviewers praise the natural interface, version management, direct prototype URLs and inspectable design details.Read 15 Oct 2026 · g2.com
- Prototype sharing
- Marvel creates interactive prototypes without coding so users can present realistic interactions.Read 1 Oct 2026 · marvelapp.com
- Prototyping
- Interactive prototypes connect screens with tappable hotspots, transitions, actions and gestures without coding.Read 15 Oct 2026 · getapp.com
- Rating on Apple App Store
- 4.7 out of 5 from 2.6K ratingsRead 15 Oct 2026 · apps.apple.com
- Rating on Capterra
- 4.5 out of 5 from 87 reviewsRead 15 Oct 2026 · capterra.com
- Rating on G2
- 4.4 out of 5 from 227 reviewsRead 15 Oct 2026 · g2.com
- Rating on Gartner Peer Insights
- 4.4 out of 5 from 16 reviewsRead 15 Oct 2026 · gartner.com
- Rating on GetApp
- 4.5 out of 5 from 87 reviewsRead 15 Oct 2026 · getapp.com
- Security controls
- Enterprise security features include SSO, IP restriction, access logs, user permissions and project-level password protection.Read 1 Oct 2026 · marvelapp.com
- Support and documentation
- The help center has sections for prototyping, user testing, handoff, collaboration, project management, administration, billing, mobile apps, security, enterprise and API integrations.Read 15 Oct 2026 · help.marvelapp.com
- User testing
- Marvel provides user testing with audio and video feedback, screen recordings and metrics, with plan-specific active-test limits.Read 15 Oct 2026 · marvelapp.com
Plans and prices
Strong points and limits
Strong points
- Browser tools create designs for websites and apps across devices.
- Prototypes can be shared without coding.
- Handoff generates CSS, Swift, and Android XML code.
- Mobile apps support offline prototype viewing.
Limits
- Free plan is limited to one user and one project.
- Downgrading to free makes other projects inactive.
- No desktop app is listed.
- Pro costs $12 a month, billed yearly.
Who it suits
Marvel suits individuals or teams creating and sharing prototypes and preparing design handoff materials. Its project and feedback tools support collaborative design work.
Marvel in depth
Read the full write-up
Marvel is a browser-based design platform for turning early screen concepts into interactive prototypes and developer-ready specifications. It suits designers and product teams that want those stages connected; teams needing a desktop design app should look elsewhere.
Overview
Marvel combines wireframing, mockups and website or app prototypes in a single browser workspace. Teams can organize projects into folders, create separate teams and collect feedback through comments and annotations. That makes it a sensible choice when review and design handoff are part of the same process, rather than separate activities owned by different tools.
Its Handoff tool produces downloadable assets and CSS, Swift and Android XML, with outputs synchronized to design changes. A GraphQL API covers project data, designs, prototypes, interactions, collaborators, comments and beta user testing. Integrations include Sketch, Jira, Confluence, Dropbox Paper, Microsoft Teams, YouTube, Niice, Smartmockups and Zeroheight. The breadth helps Marvel connect to team workflows, though the platform itself is browser-based rather than a desktop app.
Key features
Prototyping and review
Interactive prototypes can present realistic interactions without coding, giving teams a way to discuss how a website or app should behave before implementation. Comments and annotations keep feedback attached to the project. The mobile apps can create, play and share prototypes, support offline viewing and sync with Sketch, which is useful for reviewing work away from the browser.
Handoff and team controls
Handoff is a practical strength for teams that need more than static screens: downloadable assets and platform-specific code provide developers with implementation references, and synchronization reduces the risk of specs drifting from design changes. Enterprise adds security controls including SSO, IP restriction, access logs, user permissions and project-level password protection. Marvel says its infrastructure is EU hosted and GDPR compliant, with data centers certified to SOC 1, SOC 2, SOC 3 and ISO27001; it also cites 256-bit SSL/TLS 1.2 encryption in transit, encryption at rest, a 99.98% uptime SLA and 24/7 global support coverage.
Pricing
Marvel is freemium, with a 7-day trial for paid plans. The Free plan costs nothing and allows 1 user and 1 project. That is enough for an individual to explore a small piece of work, but not a lasting home for multiple active projects: downgrading to Free leaves one project and makes the others inactive.
Pro costs $12 a month (billed billed yearly) for 1 user, unlimited projects, 3 active user tests, prototype and design downloads, and removal of Marvel branding. It is the clearest fit for a solo designer who needs a professional, unbranded handoff but has modest testing needs. Team costs $42 a month (billed billed yearly), starts at 3 users, and raises the allowance to 10 active user tests while retaining unlimited projects, downloads and unbranded output; premium support is also included. The higher floor makes it more appropriate for a small working group than a single user.
Enterprise has custom pricing, unlimited users and projects, advanced security settings, Single Sign-On and custom billing. It is the relevant tier for larger organizations that need centralized access controls rather than simply more project capacity. The lower tiers trade away those enterprise controls, and Pro's single seat and three-test allowance may constrain teams that need shared work or frequent user testing.
Platforms
Marvel supports web, iOS, Android and API access, but has no desktop app. Its design-systems and real-time collaboration capabilities support teams maintaining shared design work, while mobile apps extend prototype creation and review beyond the browser.
Who it's for
Marvel is best for individual designers and small-to-large product teams that want wireframing, interactive review, collaboration and developer handoff in one workflow. Its security features and custom Enterprise tier suit organizations with stricter access needs. It is less compelling for a solo user who needs several active projects on a free account, or for anyone whose work depends on a desktop design application.
Pros and cons
Connected design-to-handoff workflow: prototypes, team feedback and downloadable assets and code sit in one platform, reducing the need to split those stages across tools.
Useful collaboration and integrations: folders, teams, comments, annotations, real-time collaboration and integrations with tools such as Sketch and Jira support shared work.
Enterprise controls are substantial: SSO, IP restriction, access logs and project passwords address needs beyond basic design sharing.
The free account is tightly capped: one user and one project make it unsuitable for ongoing work across multiple projects.
Team pricing starts at three users: the $42 a month (billed billed yearly) tier is a meaningful step up for a pair or an individual, even though it adds more tests and premium support.
No desktop app: teams seeking a native desktop design environment will need another tool.
Alternatives
For a different focus, Zeplin Flows has a free plan with one project, 100 screens, unlimited members, weekly AI review and organization allowances, but no Flow Boards. FlowSnap is a free option on Android, iOS and macOS, with up to three projects and PNG export with a watermark. Rheo offers a free Indie plan for one app and one seat, with a 400 MAU allowance and limits on channels, experiments and email volume. Figr has a free web/API/extension plan with monthly-refreshing credits, three canvases and Figma export.
Overflow is a paid alternative with a €19.95 a month Pro plan that includes 1GB cloud storage per user, sharing, folders and comments. BenchCanvas offers a free plan and a Pro tier with unlimited projects and screens, comments, exports and sharing without branding, with Pro pricing not listed. For information architecture work, Slickplan has a $10.79 a month Basic plan (billed Billed annually) for one user and three active projects. Wireflow is a free, MIT-licensed, self-hostable web option with no sign-up required.
Readers comparing categories can also browse User Flow Software, Web Design Software, Prototyping Software, Developer Handoff Software, Design Collaboration Software and UI design tools.
Verdict
Choose Marvel if you want to carry a design from wireframe through interactive review and developer handoff without fragmenting the workflow. Its strongest case is that combination, backed by collaboration and enterprise controls. Look elsewhere if the free one-project cap is too restrictive, if a desktop app is essential, or if your team cannot justify the annual-billed Team tier.
Verdict
Marvel brings wireframing, interactive prototypes, collaboration, and developer handoff into one design platform. Check the free-plan project limit and annual billing terms against your workflow.
Where Specifiction places it
- Web Design Software#3 of 419.0
- Prototyping Software#3 of 309.1
- User Flow Software#2 of 209.1
- UI design tools#4 of 379.1
- Game UI Design Software#4 of 329.1
- Interface Design Tools#4 of 269.1
- UI/UX Design Tools#4 of 269.1
- Developer Handoff Software#5 of 259.0
- Design Collaboration Software#6 of 289.0
- Wireframe Tools#5 of 229.0
- Prototyping tools#7 of 309.1