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Ocado Smart Platform

ocadogroup.com

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Spec score 7.6 #6 of 22 in Warehouse Robotics Software

What it is

Ocado Smart Platform (OSP) is a modular system for grocery retailers that combines ecommerce, supply chain, fulfilment, and last-mile delivery capabilities. Retailers can adopt it as an integrated platform or select components to extend existing systems. Ecommerce tools support configurable, brand-tailored shopping with recommendations, search, promotions, and subscriptions across web, mobile web, apps, and tablets. With Ocado’s densely packed Customer Fulfilment Centre, a webshop can offer more than 50,000 items. Fulfilment ranges from software-only manual operations to hybrid and fully automated models. Delivery options include home delivery, store or locker click and collect, unattended doorstep delivery, and aggregator-integrated missions. Last Mile supports scheduled shops of six hours or more, same-day shops from one to six hours, and shops under 60 minutes from stores and aggregator integrations. Supply Chain uses AI-driven forecasting, ordering, and fulfilment tools. Ocado reports more than 70 million supply-chain calculations per day across stock, orders, product life, and fulfilment capacity. Partners receive dedicated expert teams and ongoing support. Pricing is on request.

Spec sheet

What it does
Ocado Smart Platform is an end-to-end online-grocery system covering ecommerce, supply chain, fulfilment and last-mile delivery.Read 15 Oct 2026 · ocadogroup.com
Purpose
OSP is a flexible end-to-end platform built for online grocery, combining ecommerce, supply chain, fulfilment and last-mile capabilities.Read 7 Oct 2026 · ocadogroup.com
Integrations
OSP Ecommerce integrates with OSP Fulfilment, Supply Chain and Last Mile, and the platform supports integration with retailers’ existing ecommerce, supply chain and last-mile systems.Read 7 Oct 2026 · ocadogroup.com
Support
OSP partners receive dedicated expert teams and continuous support from launch through expansion.Read 7 Oct 2026 · ocadogroup.com
Headquarters
Hatfield, Hertfordshire, United KingdomRead 28 Sep 2026 · ocadogroup.com
Founded
Ocado says it was founded in 2000.Read 15 Oct 2026 · ocadogroup.com
AEON deployment
AEON's Green Beans operation uses OSP, with two Japanese fulfilment centres planned and a third scheduled for 2027.Read 15 Oct 2026 · ocadogroup.com
Aggregator integrations
OSP integrations let partners fulfil orders from third-party marketplaces as well as their own websites and apps.Read 15 Oct 2026 · ocadogroup.com
API and SDK availability
The official product pages describe integrations and modular extensibility but do not publish public API, SDK or self-hosting documentation.Read 15 Oct 2026 · ocadogroup.com
Asda announcement
In May 2026, Asda agreed to deploy OSP ecommerce, in-store fulfilment and last-mile software across the UK from 2027.Read 15 Oct 2026 · ocadogroup.com
Cloud delivery
An independent Harvard Business Review sponsored article describes OSP as a cloud-based SaaS platform combining software with warehouse robotics.Read 15 Oct 2026 · hbr.org
Company size and headquarters
LinkedIn lists Ocado Group as a public software-development company headquartered in Hatfield, Hertfordshire, with more than 10,001 employees.Read 15 Oct 2026 · linkedin.com
Delivery lead times
OSP Last Mile supports scheduled shops of 6 hours or more, same-day shops from 1–6 hours, and shops under 60 minutes from stores and aggregator integrations.Read 7 Oct 2026 · ocadogroup.com
Developer technology stack
Ocado's published engineering stack includes Java, Spring Boot, AWS, Kafka, Scala, DynamoDB, React, TypeScript, Swift, Android, Docker, Kubernetes and Terraform.Read 15 Oct 2026 · careers.ocadogroup.com
Dispatch performance
Ocado states that platform operations achieve up to 99% on-time dispatch.Read 15 Oct 2026 · ocadogroup.com
Ecommerce
The ecommerce module provides a configurable online grocery storefront.Read 15 Oct 2026 · ocadogroup.com
Ecommerce devices
OSP Ecommerce supports web, mobile web, mobile apps and tablets.Read 7 Oct 2026 · ocadogroup.com
Forecasting scale
The supply-chain system processes more than 70 million forecasts per day.Read 15 Oct 2026 · ocadogroup.com
Fulfilment
Fulfilment supports manual-only, hybrid and automated Customer Fulfilment Centre operations with guaranteed throughput.Read 15 Oct 2026 · ocadogroup.com
Fulfilment choices
OSP supports software-only manual operations, hybrid manual and automated models, and fully automated Customer Fulfilment Centres.Read 7 Oct 2026 · ocadogroup.com
Global deployment
OSP powers 15 grocery partners across 25 live sites and more than 1,000 stores.Read 15 Oct 2026 · ocadogroup.com
Kroger enhancement
Kroger ordered Ocado's On-Grid Robotic Pick and Automated Frameload technologies for multiple fulfilment centres.Read 15 Oct 2026 · ocadogroup.com
Last-mile
The last-mile module plans delivery missions across multiple lead times and is designed to improve reliability and efficiency.Read 15 Oct 2026 · ocadogroup.com
Last-mile delivery
OSP supports home delivery, store or locker click and collect, unattended doorstep delivery and aggregator-integrated delivery missions.Read 7 Oct 2026 · ocadogroup.com
Licence
Ocado describes the technology and web-shop components as proprietary rather than open-source software.Read 15 Oct 2026 · ocadogroup.com
Limit: app redesign
App Store and Google Play reviews complain that the newer interface is busier, includes more advertising and makes checkout harder.Read 15 Oct 2026 · apps.apple.com
Limit: capital intensity
The Guardian reports that OSP's automated warehouses require heavy upfront investment and can be expensive and inflexible compared with store-based picking.Read 15 Oct 2026 · theguardian.com
Limit: partner closures
The Guardian reported that Kroger closed three warehouses using Ocado equipment and Sobeys closed its Calgary facility.Read 15 Oct 2026 · theguardian.com
Limit: service complaints
Trustpilot reviews repeatedly report missed or late deliveries, damaged items and poor communication about cancellations.Read 15 Oct 2026 · trustpilot.com
Limit: Sobeys network
Sobeys closed its planned Calgary Customer Fulfilment Centre because Alberta online-grocery growth was slower than expected.Read 15 Oct 2026 · ocadogroup.com
Modular architecture
Retailers can deploy the complete platform or select individual capabilities alongside existing systems.Read 15 Oct 2026 · ocadogroup.com
Modular setup
Retailers can adopt OSP as a fully integrated ecosystem or select capabilities to enhance existing systems.Read 7 Oct 2026 · ocadogroup.com
Named aggregator users
Ocado says Monoprix and Morrisons are already using its marketplace and aggregator integrations.Read 15 Oct 2026 · ocadogroup.com
Operational figures
Ocado reports that OSP performs more than 70 million supply-chain calculations per day across live stock, purchase orders, product life and fulfilment capacity.Read 7 Oct 2026 · ocadogroup.com
Order accuracy
Ocado reports 99.4% order accuracy for its platform operations.Read 15 Oct 2026 · ocadogroup.com
Praise: app usability
Google Play reviewers praise reliable stock availability and generally easy shopping, while noting occasional checkout friction.Read 15 Oct 2026 · play.google.com
Privacy and security
Ocado says it uses access controls and security measures intended to prevent personal-data loss, unauthorised access, alteration or disclosure.Read 15 Oct 2026 · ocadogroup.com
Product range
The webshop product offering can scale up to 50,000+ items when using Ocado’s densely packed Customer Fulfilment Centre.Read 7 Oct 2026 · ocadogroup.com
Rating on Apple App Store
4.7 out of 5 from 58,000 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Google Play
4.3 out of 5 from 7,230 reviewsRead 15 Oct 2026 · play.google.com
Rating on Trustpilot
2.3 out of 5 from 18,265 reviewsRead 15 Oct 2026 · trustpilot.com
Responsible AI
Ocado's AI commitments cover fairness, transparency, governance, robustness and safety, and social impact.Read 15 Oct 2026 · ocadogroup.com
Security programme
Ocado describes a dedicated security-operations team, employee cyber-awareness training and vendor-assurance controls.Read 15 Oct 2026 · ocadogroup.com
Simulation
Ocado uses digital-twin simulations for warehouse layouts, grid flow, manual picking, vehicle routing and robotics.Read 15 Oct 2026 · ocadogroup.com
Sobeys deployment
Sobeys uses OSP through two Canadian fulfilment centres plus in-store fulfilment software in 87 stores.Read 15 Oct 2026 · ocadogroup.com
Supply chain
Supply-chain tools forecast demand and manage replenishment to improve availability and order accuracy while reducing cost.Read 15 Oct 2026 · ocadogroup.com
Webshop predictions
The webshop generates more than 10 billion product predictions daily.Read 15 Oct 2026 · ocadogroup.com
Who it is for
OSP is aimed at grocery retailers launching online or scaling established online-only and omnichannel operations.Read 7 Oct 2026 · ocadogroup.com

Plans and prices

Ocado Smart Platform Priced on request Modular online grocery platform; pricing not published Read 7 Oct 2026 · ocadogroup.com

Every Ocado Smart Platform plan and price →

Strong points and limits

Strong points

  • Combines ecommerce, supply chain, fulfilment, and delivery.
  • Offers manual, hybrid, and automated fulfilment models.
  • Supports multiple delivery and collection options.
  • Webshop range can exceed 50,000 items with an Ocado CFC.
  • Partners receive dedicated expert teams.

Limits

  • Pricing is on request.
  • The 50,000+ item capacity specifies use of Ocado’s CFC.
  • Under-60-minute shops are supported from stores and aggregator integrations.

Who it suits

OSP is aimed at grocery retailers launching online or expanding online-only and omnichannel operations. Its modular setup suits retailers choosing between a combined platform and selected capabilities for existing systems.

Ocado Smart Platform in depth

Read the full write-up

Ocado Smart Platform (OSP) connects online grocery shopping with the supply chain, fulfilment and delivery capabilities behind each order. It is best suited to grocery retailers launching online or scaling an established online-only or omnichannel business. Its breadth and modular setup are compelling; the main reason for caution is that custom pricing makes the investment harder to assess upfront.

Overview

Retailers can deploy OSP as an integrated ecosystem or select capabilities to work with existing ecommerce, supply chain or last-mile systems. That flexibility makes it relevant to both retailers building a connected operation and those looking to extend only part of their current setup. Its focus is firmly on grocery, so it is not a general-purpose retail platform.

The platform spans the shopper-facing webshop through fulfilment and delivery. Retailers can choose software-only manual operations, a hybrid manual and automated model, or fully automated Customer Fulfilment Centres. This range accommodates different operating approaches, but retailers should assess which capabilities and fulfilment model suit their operation before committing to a custom-priced deployment.

Key features

Ecommerce

OSP Ecommerce supports configurable, brand-tailored shopping experiences, with personalised recommendations, smart search, promotions and subscription tools. It works across web, mobile web, mobile apps and tablets. For retailers with broad ranges, the webshop can scale to 50,000+ items when used with Ocado’s densely packed Customer Fulfilment Centre; that scale is tied to this fulfilment setup rather than presented as a general platform limit.

Fulfilment and delivery

Fulfilment options run from manual operations supported by software to hybrid and fully automated Customer Fulfilment Centres. On the delivery side, OSP supports home delivery, click and collect through stores or lockers, unattended doorstep delivery, and aggregator-integrated missions. OSP Last Mile covers scheduled shops with lead times of six hours or more, same-day shops from one to six hours, and under-60-minute shops from stores and aggregator integrations. The range suits retailers with several delivery models to coordinate; those needing only one discrete capability may not need the whole platform.

Supply chain and integrations

OSP Supply Chain uses AI-driven forecasting, ordering and fulfilment tools to help maintain availability, reduce waste and improve fulfilment accuracy. Ocado reports more than 70 million supply-chain calculations per day across live stock, purchase orders, product life and fulfilment capacity, indicating the operational scale the system is designed to handle.

OSP Ecommerce connects with OSP Fulfilment, Supply Chain and Last Mile, and the platform can also integrate with retailers’ existing systems in those areas. Third-party marketplace and aggregator integrations are live with multiple partners, including Monoprix and Morrisons. Partners receive dedicated expert teams and continuous support from launch through expansion, which is relevant for retailers managing a complex rollout.

Pricing

OSP is paid software with custom pricing. The Ocado Smart Platform plan is a modular online grocery platform, but the price is not published. Retailers should request a proposal based on the capabilities and operating model they intend to adopt; there is no lower-priced published tier to compare against or stated free plan to trial.

Platforms

OSP is listed for Android, iOS and web. OSP Ecommerce also supports mobile web and tablets, giving retailers options across shopper-facing devices.

Who it's for

OSP is aimed at grocery retailers launching online or scaling established online-only and omnichannel operations. It is most persuasive for businesses that want ecommerce, supply chain, fulfilment and delivery capabilities to work together, while retaining the option to integrate selected modules with existing systems. Retailers outside grocery, or those seeking a narrowly scoped tool without the broader operating context, should look elsewhere.

Pros and cons

Pros: Modular deployment lets retailers adopt the integrated platform or add selected capabilities to existing systems.

Pros: The combination of shopping, supply chain, fulfilment and last-mile options supports several grocery operating and delivery models.

Pros: Dedicated expert teams and continuous support cover the path from launch through expansion.

Cons: Custom pricing makes it difficult to judge cost before requesting a proposal.

Cons: The 50,000+ item scale is associated with Ocado’s densely packed Customer Fulfilment Centre, so it is not a standalone webshop specification.

Cons: Its grocery-specific scope is a poor match for retailers in other sectors.

Alternatives

For a wider set of warehouse robotics options, start with Warehouse Robotics Software. Choose Dematic Warehouse Execution System instead when the priority is configurable warehouse and production operations with support scaled to requirements. LocusONE is the alternative to consider when a subscription that bundles robot technology, software, support, updates, maintenance and operational optimization better fits the buying model.

Körber Transportation Management, Rologi Automation Suite, Geek+ RMS, GreyMatter, InOrbit Space Intelligence and Mecalux Easy WES are other paid alternatives to compare.

Verdict

Grocery retailers building or expanding online operations should shortlist OSP when they need a platform that can span the storefront, supply chain, fulfilment and delivery without requiring every module to replace existing systems. Its modular reach is the clearest reason to choose it; the custom-priced commitment is the clearest reason to compare alternatives before deciding.

Verdict

OSP spans the online grocery operation from shopping experience through supply chain and delivery, with modular deployment options. Retailers should consider which capabilities they need and request pricing from the provider.

Where Specifiction places it

Alternatives to Ocado Smart PlatformAll alternatives →