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SPECIFICTION
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Okta Customer Identity Cloud

auth0.com

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What it is

Okta Customer Identity Cloud, also known as Auth0, helps organizations manage secure access to applications. Universal Login brings authentication flows, branding, and multiple login methods together. The platform supports single sign-on through enterprise federation, social logins, or username-and-password setups, alongside adaptable multi-factor authentication and risk-based step-up policies. Passwordless methods include passkeys, biometrics, magic links, email and SMS one-time codes, and push notifications. Developers can extend identity workflows with serverless Actions or use Forms, a no-code editor for signup and login flows. Machine-to-machine authentication supports exchanges among devices, services, APIs, and non-interactive clients. Integrations include Salesforce, Zendesk, Slack, and New Relic, with more available through the Auth0 Marketplace. Deployment options include the Auth0 public cloud and isolated private deployment. The free plan supports up to 25,000 monthly active users. Essentials costs $35 a month, billed monthly; Professional costs $240 a month, billed monthly. Paid pricing is also listed from $3,000/mo annually. A 30-day trial is available.

Spec sheet

Deployment
Auth0 can run as a third-party service on the Auth0 public cloud or in an isolated private deployment.Read 30 Sep 2026 · auth0.com
Integrations
Auth0 provides pre-built single sign-on integrations for Salesforce, Zendesk, Slack, and New Relic.Read 30 Sep 2026 · auth0.com
Compliance
Auth0 announced ISO 27001:2013 and ISO 27018:2014 certifications performed by an independent accredited certification body.Read 30 Sep 2026 · auth0.com
Support
Standard support is provided through the Auth0 Support Center, with documentation, release notes, webinars, knowledgebase access, and community forums.Read 30 Sep 2026 · auth0.com
Headquarters
San Francisco, California, USARead 28 Sep 2026 · auth0.com
Founded
2009Read 28 Sep 2026 · auth0.com
Company origin
Auth0 was started in 2013 by developers building a developer-first identity platform.Read 30 Sep 2026 · auth0.com
Extensibility
Auth0 Actions are serverless developer tools for extending identity ecosystems, and Forms provides a no-code visual editor for signup and login flows.Read 30 Sep 2026 · auth0.com
Machine-to-machine
Auth0 supports secure automated exchanges between devices, services, APIs, and non-interactive clients through machine-to-machine authentication.Read 30 Sep 2026 · auth0.com
Marketplace
The Auth0 Marketplace provides partner integrations and lets customers extend login experiences with third-party solutions.Read 30 Sep 2026 · auth0.com
Multi-factor authentication
Auth0 provides adaptable multi-factor authentication experiences and contextual step-up policies based on risk signals.Read 30 Sep 2026 · auth0.com
Passwordless
Auth0 includes passwordless authentication as a product capability and in the Free plan.Read 30 Sep 2026 · auth0.com
Product purpose
Auth0 by Okta enables organizations to provide secure access to any application for any user through a highly customizable customer identity platform.Read 30 Sep 2026 · auth0.com
Security controls
Auth0 offers adaptive MFA, continuous session protection, Financial Grade APIs, Strong Customer Authentication, Customer Managed Keys, log streams, and a Security Center.Read 30 Sep 2026 · auth0.com
Single sign-on
Auth0 supports single sign-on across applications using enterprise federation, social logins, or username and password setups.Read 30 Sep 2026 · auth0.com
Universal Login
Universal Login provides authentication flows, branding, and multiple login methods in one experience.Read 30 Sep 2026 · auth0.com

Plans and prices

Essentials $35 a month monthly Up to 500 monthly active users · 10 Organizations · Standard Support Read 30 Sep 2026 · auth0.com
Professional $240 a month monthly Up to 500 monthly active users · M2M Tokens add-on · Enhanced Attack Protection Read 30 Sep 2026 · auth0.com
Enterprise Priced on request Contact us Custom User & SSO Tiers · 99.99% SLA · Enterprise Rate Limits · Private Deployment add-on Read 30 Sep 2026 · auth0.com
Free Price not published monthly Up to 25,000 monthly active users · 5 Organizations · 1 Enterprise Connection · Community Support Read 30 Sep 2026 · auth0.com

Every Okta Customer Identity Cloud plan and price →

Strong points and limits

Strong points

  • Supports single sign-on and adaptable multi-factor authentication
  • Offers passkeys, biometrics, magic links, and one-time codes
  • Includes serverless Actions and a no-code Forms editor
  • Available on public cloud or through isolated private deployment

Limits

  • Essentials costs $35 a month, billed monthly
  • Professional costs $240 a month, billed monthly
  • Enterprise plan pricing is listed as contact us

Who it suits

Auth0 suits organizations that need authentication and access controls for applications, including single sign-on, passwordless options, or machine-to-machine access. Its developer tools and private deployment option may suit teams extending identity workflows or requiring isolated deployment.

Verdict

Auth0 combines user sign-in, organizational identity controls, and developer extension tools. Its free plan and paid tiers have distinct limits and pricing terms, with enterprise pricing available by request.

Where Specifiction places it

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