Okta Customer Identity Cloud
auth0.com
What it is
Okta Customer Identity Cloud, also known as Auth0, helps organizations manage secure access to applications. Universal Login brings authentication flows, branding, and multiple login methods together. The platform supports single sign-on through enterprise federation, social logins, or username-and-password setups, alongside adaptable multi-factor authentication and risk-based step-up policies. Passwordless methods include passkeys, biometrics, magic links, email and SMS one-time codes, and push notifications. Developers can extend identity workflows with serverless Actions or use Forms, a no-code editor for signup and login flows. Machine-to-machine authentication supports exchanges among devices, services, APIs, and non-interactive clients. Integrations include Salesforce, Zendesk, Slack, and New Relic, with more available through the Auth0 Marketplace. Deployment options include the Auth0 public cloud and isolated private deployment. The free plan supports up to 25,000 monthly active users. Essentials costs $35 a month, billed monthly; Professional costs $240 a month, billed monthly. Paid pricing is also listed from $3,000/mo annually. A 30-day trial is available.
Spec sheet
- Deployment
- Auth0 can run as a third-party service on the Auth0 public cloud or in an isolated private deployment.Read 30 Sep 2026 · auth0.com
- Integrations
- Auth0 provides pre-built single sign-on integrations for Salesforce, Zendesk, Slack, and New Relic.Read 30 Sep 2026 · auth0.com
- Compliance
- Auth0 announced ISO 27001:2013 and ISO 27018:2014 certifications performed by an independent accredited certification body.Read 30 Sep 2026 · auth0.com
- Support
- Standard support is provided through the Auth0 Support Center, with documentation, release notes, webinars, knowledgebase access, and community forums.Read 30 Sep 2026 · auth0.com
- Headquarters
- San Francisco, California, USARead 28 Sep 2026 · auth0.com
- Founded
- 2009Read 28 Sep 2026 · auth0.com
- Company origin
- Auth0 was started in 2013 by developers building a developer-first identity platform.Read 30 Sep 2026 · auth0.com
- Extensibility
- Auth0 Actions are serverless developer tools for extending identity ecosystems, and Forms provides a no-code visual editor for signup and login flows.Read 30 Sep 2026 · auth0.com
- Machine-to-machine
- Auth0 supports secure automated exchanges between devices, services, APIs, and non-interactive clients through machine-to-machine authentication.Read 30 Sep 2026 · auth0.com
- Marketplace
- The Auth0 Marketplace provides partner integrations and lets customers extend login experiences with third-party solutions.Read 30 Sep 2026 · auth0.com
- Multi-factor authentication
- Auth0 provides adaptable multi-factor authentication experiences and contextual step-up policies based on risk signals.Read 30 Sep 2026 · auth0.com
- Passwordless
- Auth0 includes passwordless authentication as a product capability and in the Free plan.Read 30 Sep 2026 · auth0.com
- Product purpose
- Auth0 by Okta enables organizations to provide secure access to any application for any user through a highly customizable customer identity platform.Read 30 Sep 2026 · auth0.com
- Security controls
- Auth0 offers adaptive MFA, continuous session protection, Financial Grade APIs, Strong Customer Authentication, Customer Managed Keys, log streams, and a Security Center.Read 30 Sep 2026 · auth0.com
- Single sign-on
- Auth0 supports single sign-on across applications using enterprise federation, social logins, or username and password setups.Read 30 Sep 2026 · auth0.com
- Universal Login
- Universal Login provides authentication flows, branding, and multiple login methods in one experience.Read 30 Sep 2026 · auth0.com
Plans and prices
Strong points and limits
Strong points
- Supports single sign-on and adaptable multi-factor authentication
- Offers passkeys, biometrics, magic links, and one-time codes
- Includes serverless Actions and a no-code Forms editor
- Available on public cloud or through isolated private deployment
Limits
- Essentials costs $35 a month, billed monthly
- Professional costs $240 a month, billed monthly
- Enterprise plan pricing is listed as contact us
Who it suits
Auth0 suits organizations that need authentication and access controls for applications, including single sign-on, passwordless options, or machine-to-machine access. Its developer tools and private deployment option may suit teams extending identity workflows or requiring isolated deployment.
Verdict
Auth0 combines user sign-in, organizational identity controls, and developer extension tools. Its free plan and paid tiers have distinct limits and pricing terms, with enterprise pricing available by request.
Where Specifiction places it
- Customer Identity and Access Management Software#13 of 297.9
- Passkey Authentication Software#25 of 557.8
- Authentication Software#19 of 317.8
- Passwordless Authentication Software#17 of 277.8
- OAuth Server Software#23 of 327.7