Google Cloud Identity vs Okta Customer Identity Cloud

Google Cloud Identity centrally manages users and groups as an Identity as a Service solution. It can federate identities between Google and providers such as Active Directory and Microsoft Entra ID, and provides single sign-on to thousands of SaaS applications, including Salesforce, SAP SuccessFactors, and Google Workspace. MFA choices include push notifications, Google Authenticator, Titan Security Keys, security keys, backup codes, SMS, voice calls, passkeys, and other TOTP code generators. Its console manages Android, iOS, and Windows devices, with tools to enforce policies, wipe company data, deploy apps, and view reports. Automated provisioning can create, update, or delete user profile information in third-party cloud applications. Directory Sync extends Active Directory users to the cloud, while Secure LDAP supports traditional applications and infrastructure. Free includes 50 user licenses by default; additional licenses can be requested at no cost. Premium costs $6 a month on an annual fixed-term plan, or $7.20 a month on a flexible plan billed monthly. Premium also lists a 99.9% SLA and 24x7 chat and email support.

Okta Customer Identity Cloud, also known as Auth0, helps organizations manage secure access to applications. Universal Login brings authentication flows, branding, and multiple login methods together. The platform supports single sign-on through enterprise federation, social logins, or username-and-password setups, alongside adaptable multi-factor authentication and risk-based step-up policies. Passwordless methods include passkeys, biometrics, magic links, email and SMS one-time codes, and push notifications. Developers can extend identity workflows with serverless Actions or use Forms, a no-code editor for signup and login flows. Machine-to-machine authentication supports exchanges among devices, services, APIs, and non-interactive clients. Integrations include Salesforce, Zendesk, Slack, and New Relic, with more available through the Auth0 Marketplace. Deployment options include the Auth0 public cloud and isolated private deployment. The free plan supports up to 25,000 monthly active users. Essentials costs $35 a month, billed monthly; Professional costs $240 a month, billed monthly. Paid pricing is also listed from $3,000/mo annually. A 30-day trial is available.