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Pho.to

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Spec score 7.6 #14 of 26 in AI Photo Enhancer Software

What it is

Pho.to is a free suite of mobile photo-editing apps and web tools for people who want to edit images without picture-processing skills. It runs on Android, iOS, the web, and through an API. The suite includes Photo Lab, Fabe, ToonMe, #NewProfilePic, Emolfi, Visage Lab, and Ask AI. Photo Lab offers more than 1,000 effects, filters, face montages, and templates, plus AI hair styling, image enhancement, art-style transfer, cartoon portraits, face replacement, and video face swapping. ArtLook transfers a visual style between images or creates images from text prompts, while DreamLook generates portraits while retaining source facial features and coloring. Fabe provides beauty editing, hairstyle and makeup try-ons, body editing, filters, and portrait templates. ToonMe creates cartoon and vector-style transformations. Businesses can access more than 100 image-processing solutions through the API. Editing occurs on Pho.to servers over encrypted connections, and unshared media from non-registered users is automatically removed within two weeks after last interaction.

Spec sheet

Platforms
The maker links to web versions and App Store and Google Play downloads for products in its suite.Read 9 Oct 2026 · products.pho.to
Free plan
YesRead 21 Sep 2026 · products.pho.to
Support
Pho.to lists [email protected] for privacy questions and account deletion requests.Read 9 Oct 2026 · products.pho.to
Company
Pho.to identifies LINEROCK INVESTMENTS LTD. as the provider of its services.Read 9 Oct 2026 · products.pho.to
Maker
The About page describes the maker as a team of photo-editing developers with over 15 years of experience and says its apps have over 500 million downloads.Read 9 Oct 2026 · products.pho.to
AI art
Photo Lab's ArtLook uses generative AI and style transfer to apply the visual style of one image to another or create images from text prompts.Read 9 Oct 2026 · products.pho.to
AI portraits
Photo Lab's DreamLook generates realistic or stylized images while retaining facial features, hairstyle, skin color, and hair color from the source photo.Read 9 Oct 2026 · products.pho.to
AI retouching
YesRead 21 Sep 2026 · products.pho.to
API capabilities
The company lists neural art style transfer, silhouette detection, facial landmark detection, 3D face tracking, automatic face retouch, and more than 1,000 photo effects and filters among its API solutions.Read 9 Oct 2026 · products.pho.to
Business API
Pho.to says it provides over 100 in-house photo processing solutions via API for websites and advertising agencies.Read 9 Oct 2026 · products.pho.to
Custom templates
Photo Lab says Photoshop users can create and contribute their own templates using Template Creator.Read 9 Oct 2026 · products.pho.to
Developer offering
Pho.to says it offers websites and advertising agencies more than 100 in-house image-processing solutions through an API.Read 9 Oct 2026 · products.pho.to
Fabe
Fabe is an AI beauty editor with portrait enhancement, hairstyle and makeup try-ons, body editing, filters, and portrait templates.Read 9 Oct 2026 · products.pho.to
Face and video effects
Photo Lab describes InstaLook as an AI face-replacement feature for images and InstaMotion as a face-swapping feature for videos.Read 9 Oct 2026 · products.pho.to
Facial data
The privacy policy says server-side facial key points are temporarily cached in RAM and removed shortly after the last effect is applied.Read 9 Oct 2026 · products.pho.to
Image processing
Pho.to's privacy policy says photo and video editing requires an internet connection and is performed on its servers, with media transmitted over an encrypted connection using SSL.Read 9 Oct 2026 · products.pho.to
Photo Lab editing
Photo Lab includes AI hair styling, image enhancement, art style transfer, cartoon portraits, face replacement, and video face swapping.Read 9 Oct 2026 · products.pho.to
Photo Lab effects
Photo Lab offers more than 1,000 templates and effects that users can apply individually or combine.Read 9 Oct 2026 · products.pho.to
Photo Lab platforms
Pho.to links to Photo Lab downloads on the Apple App Store and Google Play and provides a web version at photolab.me.Read 9 Oct 2026 · products.pho.to
Platform
multi-platformRead 21 Sep 2026 · products.pho.to
Product scope
Pho.to describes a suite of mobile photo editing apps and web tools built to make photo editing accessible to users without picture-processing skills.Read 9 Oct 2026 · products.pho.to
Product suite
Pho.to offers photo editing products including Photo Lab, Fabe, ToonMe, #NewProfilePic, Emolfi, Visage Lab, and Ask AI.Read 9 Oct 2026 · products.pho.to
Retention
The privacy policy says photos and results for non-registered users who do not share them are automatically removed from servers within two weeks after the last interaction.Read 9 Oct 2026 · products.pho.to
Sharing
Photo Lab lets users share a link to an effect combination so others can apply the same sequence to their photos.Read 9 Oct 2026 · products.pho.to
ToonMe
ToonMe turns photos into cartoon portraits using AI and offers cartoon, vector, and other stylized transformations.Read 9 Oct 2026 · products.pho.to

Strong points and limits

Strong points

  • Free plan across mobile, web, and API
  • More than 1,000 Photo Lab effects
  • AI retouching and style tools
  • Business API with over 100 solutions
  • Supports image and video face effects

Limits

  • Editing requires an internet connection
  • Media is processed on Pho.to servers
  • Unshared non-registered media retained up to two weeks

Who it suits

It suits casual editors, mobile users, and web users seeking AI effects and templates. Businesses can use its image-processing API.

Verdict

Pho.to combines a broad consumer app suite with AI effects and a separate business API. Server-side processing and the internet requirement are central considerations for image workflows.

Where Specifiction places it

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