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SPECIFICTION
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Pinterest Lens

pinterest.com

Free plan WebiOSAndroid
Visit pinterest.com
Spec score 7.7 #5 of 30 in Visual Clothing Search Apps

What it is

Pinterest Lens lets people search for ideas using objects in pictures. On mobile, users can take a photo or choose one from the camera roll; on the web, they can upload an image or select one previously uploaded. Pinching to zoom or tapping an object helps focus the camera. Visual search can find Pins with items similar to a whole image or part of one, and suggested keywords or refinements can narrow results. Where available, users can select an object in a Pin to find similar items for sale on merchant websites. They can also cut objects out of Pins and add them to collages. Pinterest says visual search features are not available on ads or collage Pins. Lens is free on Android, iOS, and web, and requires a Pinterest account; mobile camera search requires camera access. Pinterest provides controls to access, edit, or delete personal data and adjust certain privacy and data-sharing settings. On Android, camera permission allows Lens to take pictures or look for ideas through the camera.

Spec sheet

Purpose
Pinterest Lens helps discover ideas inspired by objects viewed through the Pinterest camera.Read 29 Sep 2026 · help.pinterest.com
Platforms
Pinterest recommends using its app from the App Store, Google Play, or Amazon Appstore for the smoothest mobile experience.Read 29 Sep 2026 · help.pinterest.com
Headquarters
San Francisco, California, United StatesRead 28 Sep 2026 · pinterest.com
Account security
Pinterest recommends enabling two-factor authentication to add phone-and-password verification.Read 29 Sep 2026 · help.pinterest.com
Camera search
On mobile, users can take a picture or choose one from their camera roll to search with Lens.Read 29 Sep 2026 · help.pinterest.com
Collages
Users can cut objects out of Pins and add them to collages.Read 29 Sep 2026 · help.pinterest.com
Feature limit
Pinterest says visual search features are not available on ads or collage Pins at this time.Read 29 Sep 2026 · help.pinterest.com
Focus controls
Users can pinch to zoom or tap an object to focus the camera.Read 29 Sep 2026 · help.pinterest.com
Permissions
Pinterest says Lens on Android uses camera permission to take a picture or discover ideas from what the camera sees.Read 29 Sep 2026 · help.pinterest.com
Privacy controls
Users can access, edit, or delete personal data, and can adjust certain privacy and data-sharing settings.Read 29 Sep 2026 · help.pinterest.com
Refinements
Users can narrow visual search results with suggested keywords or refinements.Read 29 Sep 2026 · help.pinterest.com
Search inputs
On the web, users can upload an image or select a previously uploaded image to search with Lens.Read 29 Sep 2026 · help.pinterest.com
Shopping
Users can select objects in a Pin to see similar items available to buy on a merchant website where available.Read 29 Sep 2026 · help.pinterest.com
Visual search
Pinterest visual search can search images or parts of images and find Pins featuring similar items.Read 29 Sep 2026 · help.pinterest.com
Who it serves
Pinterest describes its service as a visual search and discovery platform for finding inspiration, curating ideas, and shopping for products.Read 29 Sep 2026 · investor.pinterestinc.com

Plans and prices

Pinterest Lens Free Lens requires a Pinterest account · mobile camera search requires camera access Read 29 Sep 2026 · help.pinterest.com

Every Pinterest Lens plan and price →

Strong points and limits

Strong points

  • Searches with uploaded images or camera pictures
  • Can focus on objects within an image
  • Finds related Pins and shopping items
  • Available on Android, iOS, and web

Limits

  • Requires a Pinterest account
  • Mobile camera search requires camera access
  • Visual search excludes ads and collage Pins

Who it suits

Lens suits Pinterest users who want to find related ideas or products from pictures, on mobile or the web. It also supports people building collages from objects in Pins.

Verdict

Pinterest Lens offers picture-based discovery, with shopping results where available and collage tools. Its account and mobile camera requirements, and the exclusion of ads and collage Pins from visual search, are worth noting.

Where Specifiction places it

Alternatives to Pinterest LensAll alternatives →