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Plauti Deduplicate

plauti.com

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Spec score 7.6 #17 of 31 in Data Cleansing Software

What it is

Plauti Deduplicate finds duplicate CRM records, groups likely matches, scores them, and applies merge rules. Teams can set exact or fuzzy matching fields and adjust weights, thresholds, synonym lists, and frequent-word exclusions for each object. Master-record and field rules determine which record remains and which values are carried over; optional AI suggestions can assist with manual merges. Groups above a configured score can merge automatically in scheduled jobs, while lower-scoring groups wait for review. Detection covers standard and custom objects, including comparisons across two object types, and Plauti says jobs can process millions of records. Salesforce options include Apex and REST APIs, Flow Actions, Apex plugins, and Plauti CLI tools. Core capabilities run in the CRM; large data processing can use Plauti Cloud or Desktop. Merges follow existing permissions and sharing rules, and audit logs record who merged what and when. The free Salesforce version is available through AppExchange; the fully powered version has a 14-day trial. The product is presented for Salesforce and Dynamics 365 teams.

Spec sheet

Purpose
Plauti Deduplicate finds and resolves duplicate CRM records by grouping matches, scoring them, and applying configured merge rules.Read 30 Sep 2026 · plauti.com
Platforms
Plauti Deduplicate is offered for Salesforce and Microsoft Dynamics 365 CE.Read 30 Sep 2026 · plauti.com
Security
Plauti says its commitment to security is demonstrated by ISO 27001 certification.Read 30 Sep 2026 · plauti.com
Support
Plauti says its support team will pick up support requests within one working day.Read 30 Sep 2026 · plauti.com
Headquarters
Arnhem, the NetherlandsRead 28 Sep 2026 · plauti.com
Founded
2011Read 28 Sep 2026 · plauti.com
Automation
Groups above a configured score can merge automatically in scheduled jobs, while lower-scoring groups wait for review.Read 30 Sep 2026 · plauti.com
Free access
Plauti offers a free Salesforce version through AppExchange and a 14-day trial of the fully powered version.Read 30 Sep 2026 · plauti.com
Integration and APIs
For Salesforce, the product supports Apex API, REST API, Flow Actions, Apex plugins, and Plauti CLI tools.Read 30 Sep 2026 · plauti.com
Intended audience
The product is presented for Salesforce and Dynamics 365 teams that need to detect, prevent, and merge duplicate records.Read 30 Sep 2026 · plauti.com
Matching
Users can configure exact or fuzzy matching fields, weights, thresholds, synonym lists, and frequent-word exclusions per object.Read 30 Sep 2026 · plauti.com
Merge control
Master-record and field rules control which record survives and which values carry over, with optional AI suggestions for manual merges.Read 30 Sep 2026 · plauti.com
Objects and scale
Duplicate detection covers standard and custom objects, including comparisons across two object types, and Plauti says jobs can process millions of records.Read 30 Sep 2026 · plauti.com
Permissions and audit
Merging follows existing object permissions and sharing rules, and audit logging records who merged what and when.Read 30 Sep 2026 · plauti.com
Processing options
Plauti says core capabilities run natively in the CRM, and large data processing can use Plauti Cloud or Desktop.Read 30 Sep 2026 · plauti.com
Rollback limitation
Restore can bring back merged records on supported objects, but converting a record to another object type is final.Read 30 Sep 2026 · plauti.com

Plans and prices

Plauti Deduplicate for Salesforce (free version) Free Free version available from AppExchange; full edition features require a trial or custom pricing Read 30 Sep 2026 · plauti.com
Plauti Deduplicate Priced on request Pricing based on record volume; Clean is priced by records + credits; custom package quoted by Plauti Read 30 Sep 2026 · plauti.com

Every Plauti Deduplicate plan and price →

Strong points and limits

Strong points

  • Supports exact and fuzzy matching configuration
  • Can automatically merge groups above a set score
  • Covers standard and custom objects
  • Audit logs record who merged what and when
  • Free Salesforce version available through AppExchange

Limits

  • Full edition pricing is custom and not listed
  • Converting a record to another object type is final
  • Restore is limited to supported objects

Who it suits

It suits Salesforce and Dynamics 365 teams that need to find, prevent, and merge duplicate records. Teams that want to configure matching and merge rules or review lower-scoring matches have relevant controls.

Verdict

Plauti Deduplicate combines configurable matching, review, and scheduled merging for CRM records. Check the custom pricing and the irreversible object-conversion limitation before choosing it.

Where Specifiction places it

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