Skip to content
SPECIFICTION
Get listed

Positionly

positionly.com

From $15/mo Free plan WebiOSAndroidAPI
Visit positionly.com
Spec score 9.0 #4 of 67 in Rank Tracking Software

What it is

Positionly is inbound marketing software for tracking keyword positions and improving search visibility. It checks rankings daily across local and global search engines, with results available around noon in the user's time zone. Users can compare rankings, historical positions and overlapping keywords with competitors. Inbound-link tools support keyword-level searches, competitive backlink analysis and link quality review, powered by Majestic. The website auditor checks page crawlability and identifies missing keywords. Reports can be customized and branded, automated, exported as CSV or PDF, and generated manually or on a recurring schedule. Users can invite clients or colleagues with read or write access to selected sites. White-label options include a custom domain, platform color, company name, logo and removal of Positionly branding. The service lists Google Analytics integration and add-ons for syncing with Google Spreadsheets. Its free plan covers five keywords and one website; a 14-day trial requires no credit card to start. Basic costs $15 a month billed for 12 months.

Spec sheet

What it does
Positionly tracks website keyword rankings, competitor performance, backlinks and SEO progress.Read 14 Oct 2026 · positionly.com
Product
Positionly describes itself as inbound marketing software for gaining traffic and improving search rankings.Read 30 Sep 2026 · positionly.com
Free plan
The pricing page links to a free starter plan signup.Read 30 Sep 2026 · positionly.com
Trial
The pricing page offers a 14-day trial with no obligation and no credit card required to start.Read 30 Sep 2026 · positionly.com
Paid from
15Read 20 Sep 2026 · positionly.com
API
Positionly advertises an open, fully documented API for accessing data, features, extensions and embedded integrations.Read 14 Oct 2026 · positionly.com
Integrations
The site lists Google Analytics integration and says add-ons can sync with Google Spreadsheets.Read 30 Sep 2026 · positionly.com
Mobile apps
Positionly offers a free iPhone app and its pages also describe an Android app or Android availability.Read 14 Oct 2026 · positionly.com
Support
The site offers contact by email and lists phone numbers for configuring a custom plan.Read 30 Sep 2026 · positionly.com
Headquarters
Warsaw, PolandRead 28 Sep 2026 · positionly.com
Founded
2012Read 28 Sep 2026 · positionly.com
Access control
Users can invite clients or colleagues with read or write access to one or more sites.Read 30 Sep 2026 · positionly.com
Backlink monitoring
The inbound-links module shows linking sites, link timing and backlink quality information, with data powered by Majestic.Read 14 Oct 2026 · positionly.com
Backlinks
The inbound links section supports keyword level search, competitive backlink analysis, and link quality review, and is powered by Majestic.Read 30 Sep 2026 · positionly.com
Cancellation policy
Subscriptions may be cancelled at any time, but Positionly states that refunds are not offered.Read 14 Oct 2026 · positionly.com
Company identity
LinkedIn identifies the maker as Positionly (now Unamo), a privately held technology and internet company founded in 2012.Read 14 Oct 2026 · linkedin.com
Company size and headquarters
LinkedIn lists 11–50 employees and headquarters in Warsaw, Poland.Read 14 Oct 2026 · linkedin.com
Competitor analysis
Users can compare their rankings with competitors, review ranking history and see overlapping keywords.Read 14 Oct 2026 · positionly.com
Daily rank tracking
The service checks rankings daily and also supports on-demand keyword checks.Read 14 Oct 2026 · positionly.com
Data export
The product states that comprehensive export formats are available for data portability.Read 14 Oct 2026 · positionly.com
Data retention
Positionly says positioning data is retained indefinitely and that backups are performed frequently.Read 14 Oct 2026 · positionly.com
Funding record
Crunchbase lists Adrian Dulić, Grzegorz Kazulak and Oskar Krawczyk as founders and reports six investors including Protos Venture Capital and Xevin Investments.Read 14 Oct 2026 · crunchbase.com
Google Analytics integration
Google Analytics data can be viewed inside Positionly and combined with keyword and visit trends.Read 14 Oct 2026 · positionly.com
Google Sheets add-on
The add-ons area supports platform integrations and synchronization with Google Spreadsheets.Read 14 Oct 2026 · positionly.com
Independent deployment listing
GoodFirms lists Unamo SEO as web-based with Windows, Mac and on-premises deployment options and chat support.Read 14 Oct 2026 · goodfirms.co
Independent pricing listing
GoodFirms lists a 14-day trial, monthly billing and a standard price of $19.00 per month, while showing no submitted reviews.Read 14 Oct 2026 · goodfirms.co
Keyword rankings
The product tracks keyword rankings daily and supports local and global search engines.Read 30 Sep 2026 · positionly.com
Limit: feature breadth
A TrustRadius reviewer says they left because Positionly lacked features needed for broader site management.Read 14 Oct 2026 · trustradius.com
Limit: iPhone app reliability
A Trustpilot reviewer reported that the iPhone app sometimes kept loading and failed to log in again.Read 14 Oct 2026 · trustpilot.com
Limit: speed and support
TrustRadius feedback cites slow refreshes, slow customer-service responses and a lack of tutorials.Read 14 Oct 2026 · trustradius.com
Mobile browser support
The FAQ says the full service works in modern mobile browsers without Flash.Read 14 Oct 2026 · positionly.com
Payment security
Stripe handles payments and Positionly says it does not store customers’ credit-card information.Read 14 Oct 2026 · positionly.com
Plan checks
All keywords are checked every 24 hours, with new position results available around noon according to the user's time zone.Read 30 Sep 2026 · positionly.com
Plan limits
Keyword, website and user limits are account-wide totals rather than per-website allowances.Read 14 Oct 2026 · positionly.com
Praise: rank tracking
TrustRadius reviewers praise keyword tracking across many geographic areas and multiple platforms.Read 14 Oct 2026 · trustradius.com
Praise: usability
A TrustRadius reviewer describes the interface as amazing and says keyword indexing and updates work well.Read 14 Oct 2026 · trustradius.com
Rating on Appvizer
4.5 out of 5 from 94 reviewsRead 14 Oct 2026 · appvizer.co.uk
Rating on Trustpilot
4.1 out of 5 from 5 reviewsRead 14 Oct 2026 · trustpilot.com
Rating on TrustRadius
7.6 out of 10 from 6 reviewsRead 14 Oct 2026 · trustradius.com
Reports
Reports can be manual, recurring, branded, emailed automatically and exported to CSV or PDF.Read 14 Oct 2026 · positionly.com
Search engines
Positionly supports Google, Bing, Yahoo and Yandex across local and global locations.Read 14 Oct 2026 · positionly.com
User access
Accounts can invite users with read or write permissions across one or multiple sites.Read 14 Oct 2026 · positionly.com
Website auditor
The auditor checks crawlability metrics, missing keywords and competitor URLs for improvement opportunities.Read 14 Oct 2026 · positionly.com
Website audits
The website auditor checks page crawlability and identifies where keywords are missing.Read 30 Sep 2026 · positionly.com
White label
White-label options include a custom domain, platform colors, logo, company name and removal of Positionly branding.Read 14 Oct 2026 · positionly.com

Plans and prices

Free Free 5 keywords · 1 website Read 20 Sep 2026 · positionly.com
Basic $15 a month 12 months (20% off) 100 keywords · 10 websites · 10 competitors · 2,500 backlinks · 1 user Read 30 Sep 2026 · positionly.com
Medium $39 a month 12 months (20% off) 500 keywords · 20 websites · 20 competitors · 10,000 backlinks · 5 users Read 30 Sep 2026 · positionly.com
Standard $79 a month 12 months (20% off) 2,000 keywords · 50 websites · 50 competitors · 20,000 backlinks · 10 users · API Read 30 Sep 2026 · positionly.com
Agency $159 a month 12 months (20% off) 5,000 keywords · 100 websites · 100 competitors · 50,000 backlinks · 20 users · API · Whitelabel Read 30 Sep 2026 · positionly.com
Free Free 5 keywords · 1 website Read 14 Oct 2026 · positionly.com
Platinum $399 a month 12 months (20% off) 12,000 keywords · 500 websites · 500 competitors · 150,000 backlinks · 100 users · API · Whitelabel Read 30 Sep 2026 · positionly.com
Enterprise Price not published monthly; 6 months 15% off 500 keywords · unlimited users · unlimited websites Read 14 Oct 2026 · positionly.com
Personal Price not published monthly; 6 months 15% off 50 keywords · 1 user · 5 websites Read 14 Oct 2026 · positionly.com
Premium Price not published monthly; 6 months 15% off 250 keywords · 5 users · 10 websites Read 14 Oct 2026 · positionly.com

Every Positionly plan and price →

Strong points and limits

Strong points

  • Checks keyword rankings daily.
  • Compares ranking history and overlapping competitor keywords.
  • Audits crawlability and missing keywords.
  • Reports can be branded and scheduled.
  • Free plan includes five keywords and one website.

Limits

  • Free plan covers only one website.
  • Free plan is limited to five keywords.
  • Basic plan is billed for 12 months.
  • Trial lasts 14 days.

Who it suits

It suits marketers tracking search rankings, backlinks and competitors across websites, as well as agencies needing branded reports or white-label options. The free plan is limited to five keywords and one website.

Positionly in depth

Read the full write-up

Positionly is a search-visibility service that pairs daily rank tracking with competitor, backlink and site-audit tools. It is best suited to small SEO teams and agencies that need reporting across multiple sites. The free tier is a useful test drive, but its five-keyword cap makes paid plans the practical choice for ongoing work.

Overview

Founded in 2012 and headquartered in Warsaw, Positionly combines ranking history with research and reporting tools rather than focusing on rank checks alone. All tracked keywords are checked every 24 hours, with new results available around noon in the user's time zone. That predictable cadence suits routine monitoring, though it is not a live view of search positions.

Its range extends from backlink review and crawlability checks to branded, recurring reports. Capacity scales substantially across the paid tiers, but the user, keyword and backlink limits mean plan choice matters for teams managing several client sites.

Key features

Rank tracking and competitor analysis

Positionly tracks rankings on local and global search engines and retains historical data, so users can follow movement over time. Competitor comparisons include rankings, ranking history and overlapping keywords. That context can help identify where rivals compete for the same searches; the daily check interval is better suited to regular reporting than rapid position changes.

Backlinks, audits and reports

The inbound-links tools, powered by Majestic, support keyword-level searches, competitive backlink analysis and link-quality review. Website audits check crawlability and identify missing keywords, adding practical site checks alongside ranking data. Reports can be customized and branded, scheduled or run manually, and exported as CSV or PDF. These capabilities make Positionly more useful to teams that need to share findings than a tracker limited to a rankings screen.

Team access and integrations

Users can invite colleagues or clients with read or write access to one or more sites. White-label options include a custom domain, platform colors, company name and logo, plus removal of Positionly branding. Google Analytics integration is listed, and add-ons can sync with Google Spreadsheets. API access is included from Standard upward; white-label features start with Agency.

Pricing

Positionly has a free plan and a 14-day trial with no obligation or credit card required to start. The Free plan costs nothing and covers 5 keywords and 1 website, making it suitable for a very small test rather than broader monitoring.

Basic — $15 a month (billed 12 months (20% off)): 100 keywords, 10 websites, 10 competitors, 2,500 backlinks and 1 user. It is the least expensive paid option, but its single seat and keyword ceiling suit an individual more than a collaborative team.

Medium — $39 a month (billed 12 months (20% off)): 500 keywords, 20 websites, 20 competitors, 10,000 backlinks and 5 users. This is a more workable step for a small team sharing account access.

Standard — $79 a month (billed 12 months (20% off)): 2,000 keywords, 50 websites, 50 competitors, 20,000 backlinks, 10 users and API access. It fits larger reporting workloads that need programmatic access.

Agency — $159 a month (billed 12 months (20% off)): 5,000 keywords, 100 websites, 100 competitors, 50,000 backlinks, 20 users, API access and white-label options. The expanded seats and branding are aimed at agencies serving clients.

Platinum — $399 a month (billed 12 months (20% off)): 12,000 keywords, 500 websites, 500 competitors, 150,000 backlinks, 100 users, API access and white-label options. Its capacity is for large portfolios; smaller teams may not need the jump from Agency.

Every paid price shown is tied to 12 months billed with a 20% discount, so the annual commitment is important when comparing the entry price. Positionly offers email contact and phone numbers for configuring a custom plan.

Platforms

Positionly supports web, iOS and Android, as well as an API on Standard, Agency and Platinum plans. Mobile apps extend access beyond the browser, while the API is reserved for plans above Basic and Medium.

Who it's for

Positionly is a good fit for businesses and agencies that want daily rankings, competitor and backlink research, audits, and shareable reports in one service. Its multiple-site capacity and access controls help teams distribute monitoring across colleagues or clients. A solo user can start on Basic, but the one-user limit and annual billing are worth weighing; anyone needing only a handful of tracked terms may find the free tier sufficient. Readers seeking live position updates should look elsewhere, since checks run daily.

Pros and cons

Pros: Daily checks and ranking history pair current positions with a record of change over time.

Pros: Competitor, backlink and audit tools add research and site-health context beyond rank tracking.

Pros: Custom, branded, scheduled reports can be exported as CSV or PDF, which supports recurring client or internal updates.

Cons: The free plan's five keywords and one website are too limited for substantial monitoring.

Cons: Paid pricing is presented on a 12-month billing term, and Basic allows only one user.

Cons: API and white-label access require higher tiers, so they are not available to the least expensive subscribers.

Alternatives

For a wider comparison, browse Rank Tracking Software or SEO tools. Choose Geogrid instead if its free plan of 200 credits and one weekly scheduled rescan better fits a light, credit-based workflow. Whitespark Local Rank Tracker is an alternative for buyers focused on location keywords; its Small Business plan has 100 location keywords, unlimited domains and locations at $14 a month billed annually. Marketing Miner is another freemium option. Raven Tools is another freemium option with a trial. Zutrix is a freemium alternative with a trial. FreeSERP is a freemium web option. SerpRobot is a freemium alternative with a $4.99 a month plan for 75 keyword updates per 24 hours. Topvisor is a freemium option with web, API and extension platforms.

Verdict

Choose Positionly if your priority is a steady daily view of rankings supported by competitor research, backlink review, audits and client-ready reports. Its strongest case is breadth that scales from a single user to agency-sized portfolios. Look elsewhere if you need frequent intraday checks, or if the annual paid commitment and tier-gated API or white-label access do not fit your budget or workflow.

Verdict

Positionly combines daily ranking checks with competitor analysis, backlink review, audits and reporting. Its free plan is small, while paid plans expand keyword and site limits; Basic is $15 a month billed for 12 months.

Where Specifiction places it

Alternatives to PositionlyAll alternatives →