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SPECIFICTION
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Royal Mail AdMailer

royalmail.com

Web
Visit royalmail.com
Spec score 7.1 #20 of 24 in Postcard Maker Software

What it is

Royal Mail AdMailer is a web service for businesses creating and sending direct-mail campaigns through Royal Mail. You can build letters, postcards, leaflets, flyers or brochures from online designs and templates, add a logo or text, or upload your own artwork. Customer discovery can use age, location and income, combined with an existing customer database when available. Royal Mail says it prints, dispatches and delivers the campaign, with mail potentially reaching doormats within three days. Campaigns can be prepared without payment until an order is placed; the page states there is no minimum order and no subscription. The service is intended for businesses seeking new customers whether or not they already have a list. Royal Mail describes its data hygiene and targeting services as GDPR-compliant. Phone support is listed Monday to Friday, 8am–6pm.

Spec sheet

Purpose
AdMailer lets businesses find customers, create direct mail campaigns, and send them through Royal Mail.Read 7 Oct 2026 · royalmail.com
Intended users
The page presents AdMailer as a way for businesses to find new customers and create direct mail campaigns.Read 7 Oct 2026 · royalmail.com
Audience
Royal Mail describes AdMailer as a tool for businesses that want to reach new customers, with or without an existing customer list.Read 7 Oct 2026 · royalmail.com
Integrations
The page says AdMailer can use customers’ existing lists, but does not name any software integrations.Read 7 Oct 2026 · royalmail.com
Support
The AdMailer page links to a video introduction and a free direct mail report; it does not specify dedicated product support.Read 7 Oct 2026 · royalmail.com
Headquarters
185 Farringdon Road, London, EC1A 1AA, United KingdomRead 28 Sep 2026 · royalmail.com
Audience targeting
Users can find customers by age, location and income, and combine targeting with their own database.Read 7 Oct 2026 · royalmail.com
Campaign creation
The page says users can build a direct mail campaign in minutes.Read 7 Oct 2026 · royalmail.com
Campaign formats
Users can create letters, postcards, flyers, and brochures using templates or their own uploaded designs.Read 7 Oct 2026 · royalmail.com
Data services
Royal Mail describes its data hygiene and targeting services as fully GDPR-compliant.Read 7 Oct 2026 · royalmail.com
Delivery timing
The page says campaigns can land on doormats within 3 days.Read 7 Oct 2026 · royalmail.com
Design tools
Users can choose online designs, use templates, add company logos or text, or upload their own design.Read 7 Oct 2026 · royalmail.com
Formats
The page lists letters, postcards, leaflets, flyers and brochures as campaign formats.Read 7 Oct 2026 · royalmail.com
Fulfilment
Royal Mail says it prints, dispatches, and delivers campaigns, which can arrive within three days.Read 7 Oct 2026 · royalmail.com
Maker history
Royal Mail says it has operated across Britain since 1516.Read 7 Oct 2026 · careers.royalmailgroup.com
Order terms
The page states there is no minimum order and no subscription.Read 7 Oct 2026 · royalmail.com
Pricing model
Users can create a campaign for free and pay nothing until ordering; the page says there is no minimum order or subscription.Read 7 Oct 2026 · royalmail.com
Security and trust
The page describes delivery as using Royal Mail’s trusted network but does not state security or compliance certifications.Read 7 Oct 2026 · royalmail.com
Targeting
Users can target customers by age, location, and income, and combine targeting with their own database.Read 7 Oct 2026 · royalmail.com
Try before ordering
Users can create a campaign for free and pay nothing until they order.Read 7 Oct 2026 · royalmail.com

Plans and prices

Pay as you order Price not published Pay nothing until you order; the page does not state an order price. Create a campaign for free · no minimum order · no subscription Read 7 Oct 2026 · royalmail.com

Every Royal Mail AdMailer plan and price →

Strong points and limits

Strong points

  • Free plan for campaign creation
  • Letters, postcards, flyers and brochures
  • Targeting by age, location and income
  • No minimum order or subscription
  • Royal Mail handles print and delivery

Limits

  • No free trial listed
  • No order price listed
  • Web platform only

Who it suits

It suits businesses wanting to find new customers through printed mail, with or without an existing customer list. It is web-based and supports businesses that want Royal Mail to handle printing and delivery.

Verdict

AdMailer combines audience targeting, campaign design and Royal Mail fulfilment in one web service.

Where Specifiction places it

Alternatives to Royal Mail AdMailerAll alternatives →