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Postalytics

postalytics.com

From $199/mo Free plan WebiOSAndroidAPI
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Spec score 8.8 #2 of 24 in Postcard Maker Software

What it is

Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.

Spec sheet

What it does
Postalytics automates creation, sending, personalization and measurement of direct-mail postcards and letters.Read 15 Oct 2026 · postalytics.com
Purpose
Postalytics provides direct mail automation for creating, sending and tracking campaigns.Read 29 Sep 2026 · postalytics.com
Audience
Postalytics describes the product as built for modern marketing teams, including SaaS growth marketers, nonprofit campaign managers and agencies running client campaigns.Read 29 Sep 2026 · postalytics.com
API
Postalytics offers a Direct Mail API and describes API, Zapier and webhook options for connecting other applications.Read 29 Sep 2026 · postalytics.com
Integrations
Named integrations include HubSpot, Salesforce, HighLevel, Zapier, ActiveCampaign, Zoho, Keap, Klaviyo, Marketo and Canva.Read 15 Oct 2026 · support.postalytics.com
Privacy
Postalytics says it does not sell personal information or customer contact lists.Read 29 Sep 2026 · postalytics.com
Support
The Free Plan lists email, chat and user guide support; the Marketer Plan lists enhanced support response and the Pro & Agency Plans list priority support response.Read 29 Sep 2026 · postalytics.com
Headquarters
Rockland, Massachusetts, United StatesRead 23 Sep 2026 · postalytics.com
Founded
2017Read 23 Sep 2026 · postalytics.com
API authentication
API requests use an API key with HTTP Basic authentication over HTTPS; invalid credentials return HTTP 401.Read 15 Oct 2026 · docs.postalytics.com
API environments
Developers can use a sandbox at api-dev.postalytics.com and production at api.postalytics.com.Read 15 Oct 2026 · docs.postalytics.com
API rate limit
The developer documentation states a limit of 3 requests per second or 180 per minute per API-key user, returning HTTP 429 when exceeded.Read 15 Oct 2026 · docs.postalytics.com
API scope
The REST API covers accounts, templates, contacts, lists, campaigns, events, flows, sending, suppression lists, login links and webhooks.Read 15 Oct 2026 · docs.postalytics.com
API usage guideline
Separate API guidelines specify 15 requests per second and 900 per minute per IP or key, five-minute minimum polling and an error-rate ceiling of 5%.Read 15 Oct 2026 · postalytics.com
Audience data
The Audience List Builder offers access to databases covering 280 million U.S. consumers and 28 million businesses.Read 15 Oct 2026 · support.postalytics.com
Automation
Triggered campaigns can send postcards and letters when triggered by a connected automation tool.Read 29 Sep 2026 · postalytics.com
Company facts
LinkedIn lists Postalytics as a privately held Rockland, Massachusetts software company founded in 2017 with 11–50 employees.Read 15 Oct 2026 · linkedin.com
Company history
Postalytics says it has worked to reinvent direct mail since 2017.Read 29 Sep 2026 · postalytics.com
Data location
The privacy policy says Postalytics operates in the United States and that its servers and offices are located there.Read 29 Sep 2026 · postalytics.com
Delivery timing
The FAQ estimates 6–8 business days for U.S. First Class processing and delivery and 9–21 days for Standard Class.Read 15 Oct 2026 · postalytics.com
Design
The Direct Mail Editor lets users design, proof and organize templates for personalized mail campaigns.Read 29 Sep 2026 · postalytics.com
Direct Mail Editor
The platform provides an editor, proofing workflow and prebuilt templates for postcards, letters and self-mailers.Read 15 Oct 2026 · postalytics.com
Documentation and support
The help center contains setup, campaign, template, list, integration, analytics, billing, agency and Academy sections, plus ticket support.Read 15 Oct 2026 · support.postalytics.com
Flows
Flows supports multi-touch workflows with branching, suppression lists and split or A/B tests.Read 15 Oct 2026 · support.postalytics.com
GetApp feature rating
GetApp lists design management at 3.3 out of 5 from four ratings, lower than conversion tracking at 5.0 from one rating.Read 15 Oct 2026 · getapp.com
Inc. recognition
Inc. lists Postalytics at number 1,780 on the 2023 Inc. 5000, with Dennis Kelly as leader and Rockland, Massachusetts as location.Read 15 Oct 2026 · inc.com
Included services
The pricing page says all plans include printing, mailing services, postage and addressing, with USPS First Class and Standard Class options.Read 29 Sep 2026 · postalytics.com
Licence
The service agreement describes hosted Postalytics services and says customers receive no software ownership or redistribution rights.Read 15 Oct 2026 · postalytics.com
Limit: design and print
Capterra reviewers describe the internal design editor as difficult and report that letter print quality can be below expectations.Read 15 Oct 2026 · capterra.com
Limit: EDDM
The TrustRadius reviewer says Postalytics is less suitable for Every Door Direct Mail campaigns.Read 15 Oct 2026 · trustradius.com
Limit: editor and interface
G2 reviewers report tedious text formatting, a weak template designer, slow pages and difficulty finding or deleting assets.Read 15 Oct 2026 · g2.com
MailBack
MailBack uses a pixel-based service to identify anonymous website visitors and trigger personalized direct mail.Read 15 Oct 2026 · postalytics.com
Mailing lists
Postalytics says it checks mailing addresses against USPS address databases and supports importing lists by integration or file upload.Read 29 Sep 2026 · postalytics.com
Mailing minimum
The features page says customers can send one piece or 100,000 pieces with no minimum orders.Read 29 Sep 2026 · postalytics.com
Notable news: ActiveCampaign
A June 17, 2024 release announced native ActiveCampaign integration with two-way data sharing and triggered personalized mail.Read 15 Oct 2026 · prweb.com
Notable news: Calix
An October 20, 2025 release announced Calix Engagement Cloud integration for broadband audience segments, triggers and tracking.Read 15 Oct 2026 · einpresswire.com
Praise: integrations and automation
G2 reviewers repeatedly praise HubSpot and Salesforce integration, fast automated mailing and easier CRM-based workflows.Read 15 Oct 2026 · g2.com
Praise: proofs and support
Capterra reviewers praise detailed proofs, simple list setup, reliability and helpful customer service.Read 15 Oct 2026 · capterra.com
Printing and postage
Postalytics coordinates full-color variable printing, addressing, postage, barcoding, handling and delivery to USPS.Read 15 Oct 2026 · postalytics.com
QR and pURL tracking
Personalized QR codes and URLs work with external landing pages and can attribute visits and conversion goals.Read 15 Oct 2026 · support.postalytics.com
Rating on Capterra
4.3 out of 5 from 33 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 13 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
No rating from 0 reviews listedRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.3 out of 5 from 33 reviewsRead 15 Oct 2026 · getapp.com
Rating on Software Advice
4.3 out of 5 from 33 ratingsRead 15 Oct 2026 · softwareadvice.com
Rating on TrustRadius
10.0 out of 10 likelihood to recommend from 1 reviewRead 15 Oct 2026 · trustradius.com
SDKs
Public SDK repositories are listed for Go, Java, Python, Rust and TypeScript, with documented current version 1.0.471.Read 15 Oct 2026 · docs.postalytics.com
Security and privacy
Postalytics says it does not sell personal information, operates U.S. servers and offices, and names a privacy officer for Canadian compliance.Read 15 Oct 2026 · postalytics.com
Sensitive-data limit
The service agreement says customers must not use the service to process sensitive data such as payment-card, Social Security, biometric, health or children’s data.Read 15 Oct 2026 · postalytics.com
Tracking
Campaign dashboards report USPS delivery events and online responses, including delivered, forwarded and returned mail.Read 15 Oct 2026 · postalytics.com

Plans and prices

Free Plan Free $0/month Unlimited campaigns, templates & lists · 1 user login · Basic integrations (no Salesforce or HubSpot Premium) · Mail charged per piece Read 29 Sep 2026 · postalytics.com
Free Plan Free per piece when sent Unlimited campaigns, templates and lists · 1 user · basic integrations excluding Salesforce and premium HubSpot · API · IMB tracking · minimum order 2,500 pieces Read 15 Oct 2026 · postalytics.com
Marketer Plan $199 a month monthly Savings report · suppression lists · enhanced dashboards · integrations except Salesforce · Marketer API · enhanced support Read 15 Oct 2026 · postalytics.com
Pro & Agency Plans $399 a month monthly Flows multi-touch automation · Response Center · automated file campaigns · unlimited users with access controls · white-label agency option · Salesforce and webhooks · full API · priority support Read 15 Oct 2026 · postalytics.com

Every Postalytics plan and price →

Strong points and limits

Strong points

  • Personalized URLs and QR codes track responses
  • Imports lists by integration or file
  • No minimum order stated
  • Printing, postage, and addressing included
  • API and webhook connection options

Limits

  • Mail is charged per piece
  • Free plan has one user login
  • Paid plans start at $199 per month

Who it suits

Postalytics suits marketing teams, nonprofit campaign managers, and agencies running client campaigns. It is especially relevant to teams that want to connect direct mail to marketing tools or custom applications.

Verdict

Postalytics combines mail design and fulfillment with delivery and response tracking. Check per-piece charges and plan access to integrations when choosing a plan.

Where Specifiction places it

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