MailerBot vs Postalytics
MailerBot
mailerbot.com
Postalytics
postalytics.comSide by side
| Figure | MailerBot | Postalytics |
|---|---|---|
| Price from | $99/mo | $199/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Direct Mail Automation Software | 8.7 (#4) | 8.9 (#3) |
| Spec score · Postcard Maker Software | 8.7 (#4) | 8.8 (#2) |
| API | The REST API offers 50+ endpoints and supports JWT and API key authentication. | Postalytics offers a Direct Mail API and describes API, Zapier and webhook options for connecting other applications. |
| API authentication | Server integrations can authenticate with API keys or JWT, while integrations use OAuth 2.1 with PKCE. | API requests use an API key with HTTP Basic authentication over HTTPS; invalid credentials return HTTP 401. |
| API scope | The REST API provides more than 50 endpoints for contacts, designs, mailings, campaigns and tracking. | The REST API covers accounts, templates, contacts, lists, campaigns, events, flows, sending, suppression lists, login links and webhooks. |
| Automation | Scale includes automated drip sequences, triggered sends, and multi-touch flows. | Triggered campaigns can send postcards and letters when triggered by a connected automation tool. |
| Integrations | The integrations page describes an MCP server for Claude, ChatGPT, Cursor, and other MCP-compatible clients, authenticated through OAuth 2.1. | Named integrations include HubSpot, Salesforce, HighLevel, Zapier, ActiveCampaign, Zoho, Keap, Klaviyo, Marketo and Canva. |
| SDKs | The Launch plan lists SDKs for Python and JavaScript. | Public SDK repositories are listed for Go, Java, Python, Rust and TypeScript, with documented current version 1.0.471. |
| Support | Launch includes community and email support with a stated 48-hour response, while Scale adds priority email and chat during business hours. | The Free Plan lists email, chat and user guide support; the Marketer Plan lists enhanced support response and the Pro & Agency Plans list priority support response. |
| What it does | MailerBot lets businesses create, personalize and send physical postcards, letters and invoices through a web dashboard or API. | Postalytics automates creation, sending, personalization and measurement of direct-mail postcards and letters. |
Plans
Postalytics
- Free PlanFree
- Free PlanFree
- Marketer Plan$199 a month
- Pro & Agency Plans$399 a month
In their own words
MailerBot
MailerBot creates and sends physical postcards, letters, invoices, EDDM and custom print pieces through an API or dashboard. Users can design postcards, write letters in a rich text editor or upload print-ready PDFs. Designs support merge fields, links, QR codes and coupon codes with usage tracking. Contacts can be imported from CSV, checked against addresses and grouped into targeted lists. Campaign analytics track spend, volume and delivery rates, with date filters and report export. The REST API has more than 50 endpoints and supports JWT and API key authentication. Scale adds automated drip sequences, triggered sends and multi-touch flows. MailerBot says it prints, stamps and mails pieces, with delivery-status tracking; Launch includes USPS Intelligent Mail Barcode tracking on each piece. Scale costs $99/month, with letters priced at 69¢ for the first page plus 15¢ per additional page and postcards at 49¢. Command costs $399/month. The site presents the service for retail, nonprofits, home services, startups and digital nomads.
Postalytics
Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.