MyPostcard vs Postalytics
MyPostcard
mypostcard.comPostalytics
postalytics.comSide by side
| Figure | MyPostcard | Postalytics |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 4 |
| Spec score · Postcard Maker Software | 8.4 (#5) | 8.8 (#2) |
| Founded | 2014 | 2017 |
| Headquarters | Berlin, Germany | Rockland, Massachusetts, United States |
| Support | Customers can contact support by email or submit a ticket through the app if an order is missing or late. | The Free Plan lists email, chat and user guide support; the Marketer Plan lists enhanced support response and the Pro & Agency Plans list priority support response. |
| What it does | MyPostcard lets users create personalized photo postcards and greeting cards online or in its app, then prints and mails them worldwide. | Postalytics automates creation, sending, personalization and measurement of direct-mail postcards and letters. |
Plans
MyPostcard
- Standard Postcard€3.49, paid once
- Premium Postcard€3.99, paid once
- Folded Card with Envelope€4.29, paid once
- Postcard with Envelope€4.49, paid once
- Postcard XL€6.49, paid once
- Postcard XXL€8.49, paid once
- Folded Card XXL with Envelope€9.29, paid once
- Posters without frame (A3)Price not published
- Supersize Folded CardPrice not published
- Supersize PostcardPrice not published
Postalytics
- Free PlanFree
- Free PlanFree
- Marketer Plan$199 a month
- Pro & Agency Plans$399 a month
In their own words
MyPostcard
MyPostcard lets users design printed postcards and cards online or in its iOS and Android apps, then prints and mails them to recipients worldwide. Users can add their own photos and text or select from a design store with more than 70,000 designs. Other products include card sets, photo prints, frames, audio cards, and video cards; an audio card can carry a voice message or song. Photos can come from a computer or phone, Instagram, or Facebook, and must be at least one megapixel and no larger than 10 MB. Postcard greetings allow up to 450 characters, with the available count varying by font and size. Standard Postcard costs €3.49, paid once, shipping included. Other listed prices include Premium Postcard at €3.99, paid once and Postcard XL at €6.49, paid once, both with shipping included. Delivery estimates are 3–5 business days in the USA, 1–2 in Germany, and up to 14 business days elsewhere. Drafts save automatically on iOS; Android users must save manually, while the web version has a Save draft control. The service offers a searchable FAQ and support by email or app ticket for missing or late orders.
Postalytics
Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.