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SPECIFICTION
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SellApp

sell.app

From $199.99/mo Free plan WebAPI

What it is

SellApp is a web and API platform for selling digital products, including software, memberships, videos, templates, and paid community access. Its no-code store builder offers templates and premade sections, and AI assistance can help create and personalize a storefront. Sellers can accept PayPal, Stripe, Square, Paddle, Apple Pay, Google Pay, regional methods, and cryptocurrencies. Once a customer pays, the platform can deliver downloads, license keys, memberships, or community access automatically. Sellers can set recurring billing intervals and offer percentage or value discounts, pay-what-you-want prices, and bulk discounts. Community integrations can grant configurable roles after purchase and remove access after a dispute or lost subscription. Developer tools include an API, webhooks, scoped API key permissions, webhook secrets, and product-linked fulfillment hooks. The Standard plan is free, with fees calculated per sale and billed at the start of the following month; it includes unlimited products and resources and a custom domain. Advanced costs $199.99 a month and lists 0% platform fees. SellApp says payments go directly to the seller’s linked payment method and it does not hold funds or perform payouts.

Spec sheet

Product
SellApp is a platform for selling digital products such as software, memberships, videos, templates, and paid community access.Read 2 Oct 2026 · sell.app
Privacy
The privacy policy says SellApp does not store credit card information except as necessary to complete transactions or meet related obligations.Read 2 Oct 2026 · sell.app
Company
The privacy policy identifies the company as Toffee, Inc., a Delaware C-Corp.Read 2 Oct 2026 · sell.app
AI builder
SellApp describes AI-assisted store creation for building and personalizing storefronts without code.Read 2 Oct 2026 · sell.app
Community integrations
SellApp can add customers to a community and grant configurable roles after purchase, with automatic removal after disputes or subscription loss.Read 2 Oct 2026 · sell.app
Company history
SellApp’s About page says it raised an oversubscribed crowdfunding round in early 2021 with more than 450 investors.Read 2 Oct 2026 · sell.app
Developer tools
SellApp provides an API, webhooks, scoped API key permissions, webhook secrets, and product-linked fulfillment hooks.Read 2 Oct 2026 · sell.app
Fraud protection
The pricing page describes AI-based fraud filters, a proxy checker, and blacklist rules for customers, IP addresses, or countries.Read 2 Oct 2026 · sell.app
Fulfillment
After payment, SellApp can automatically deliver downloads, license keys, memberships, and community access.Read 2 Oct 2026 · sell.app
Marketing
The pricing page lists percentage or value discounts, pay-what-you-want pricing, and bulk discounts.Read 2 Oct 2026 · sell.app
Payments
Listed payment options include PayPal, Stripe, Square, Paddle, Apple Pay, Google Pay, regional methods, and cryptocurrencies.Read 2 Oct 2026 · sell.app
Payouts
SellApp says customer payments go instantly to the seller’s linked payment method and that it does not hold funds or perform payouts.Read 2 Oct 2026 · sell.app
Storefront
Its no-code store builder includes templates, premade sections, and a connected selling flow.Read 2 Oct 2026 · sell.app
Subscriptions
Sellers can charge recurring payments at an interval they choose.Read 2 Oct 2026 · sell.app
Support and documentation
SellApp links to platform documentation, developer documentation, and an official Discord community.Read 2 Oct 2026 · sell.app

Plans and prices

Standard Free Fees calculated per sale and billed at the start of the following month Unlimited resources & products · custom domain · any payment method · store builder Read 2 Oct 2026 · sell.app
Advanced $199.99 a month $199.99 a month All features on the Standard plan · 0% platform fees Read 2 Oct 2026 · sell.app

Every SellApp plan and price →

Strong points and limits

Strong points

  • Free Standard plan with unlimited products and resources
  • Custom domain included on Standard
  • Automated delivery for downloads and memberships
  • Recurring payments and several discount types
  • API, webhooks, and scoped key permissions

Limits

  • Standard fees are calculated per sale
  • Advanced costs $199.99 a month

Who it suits

SellApp suits sellers of digital products who want storefront creation, payment options, and automatic delivery in one platform. Its API and webhook tools may also suit sellers connecting their own workflows.

Verdict

SellApp combines storefront creation, payment handling, and digital fulfillment, with tools for subscriptions and community access. The free plan has per-sale fees; Advanced lists 0% platform fees at $199.99 a month.

Where Specifiction places it

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