SellApp
sell.app
What it is
SellApp is a web and API platform for selling digital products, including software, memberships, videos, templates, and paid community access. Its no-code store builder offers templates and premade sections, and AI assistance can help create and personalize a storefront. Sellers can accept PayPal, Stripe, Square, Paddle, Apple Pay, Google Pay, regional methods, and cryptocurrencies. Once a customer pays, the platform can deliver downloads, license keys, memberships, or community access automatically. Sellers can set recurring billing intervals and offer percentage or value discounts, pay-what-you-want prices, and bulk discounts. Community integrations can grant configurable roles after purchase and remove access after a dispute or lost subscription. Developer tools include an API, webhooks, scoped API key permissions, webhook secrets, and product-linked fulfillment hooks. The Standard plan is free, with fees calculated per sale and billed at the start of the following month; it includes unlimited products and resources and a custom domain. Advanced costs $199.99 a month and lists 0% platform fees. SellApp says payments go directly to the seller’s linked payment method and it does not hold funds or perform payouts.
Spec sheet
- Product
- SellApp is a platform for selling digital products such as software, memberships, videos, templates, and paid community access.Read 2 Oct 2026 · sell.app
- Privacy
- The privacy policy says SellApp does not store credit card information except as necessary to complete transactions or meet related obligations.Read 2 Oct 2026 · sell.app
- Company
- The privacy policy identifies the company as Toffee, Inc., a Delaware C-Corp.Read 2 Oct 2026 · sell.app
- AI builder
- SellApp describes AI-assisted store creation for building and personalizing storefronts without code.Read 2 Oct 2026 · sell.app
- Community integrations
- SellApp can add customers to a community and grant configurable roles after purchase, with automatic removal after disputes or subscription loss.Read 2 Oct 2026 · sell.app
- Company history
- SellApp’s About page says it raised an oversubscribed crowdfunding round in early 2021 with more than 450 investors.Read 2 Oct 2026 · sell.app
- Developer tools
- SellApp provides an API, webhooks, scoped API key permissions, webhook secrets, and product-linked fulfillment hooks.Read 2 Oct 2026 · sell.app
- Fraud protection
- The pricing page describes AI-based fraud filters, a proxy checker, and blacklist rules for customers, IP addresses, or countries.Read 2 Oct 2026 · sell.app
- Fulfillment
- After payment, SellApp can automatically deliver downloads, license keys, memberships, and community access.Read 2 Oct 2026 · sell.app
- Marketing
- The pricing page lists percentage or value discounts, pay-what-you-want pricing, and bulk discounts.Read 2 Oct 2026 · sell.app
- Payments
- Listed payment options include PayPal, Stripe, Square, Paddle, Apple Pay, Google Pay, regional methods, and cryptocurrencies.Read 2 Oct 2026 · sell.app
- Payouts
- SellApp says customer payments go instantly to the seller’s linked payment method and that it does not hold funds or perform payouts.Read 2 Oct 2026 · sell.app
- Storefront
- Its no-code store builder includes templates, premade sections, and a connected selling flow.Read 2 Oct 2026 · sell.app
- Subscriptions
- Sellers can charge recurring payments at an interval they choose.Read 2 Oct 2026 · sell.app
- Support and documentation
- SellApp links to platform documentation, developer documentation, and an official Discord community.Read 2 Oct 2026 · sell.app
Plans and prices
Strong points and limits
Strong points
- Free Standard plan with unlimited products and resources
- Custom domain included on Standard
- Automated delivery for downloads and memberships
- Recurring payments and several discount types
- API, webhooks, and scoped key permissions
Limits
- Standard fees are calculated per sale
- Advanced costs $199.99 a month
Who it suits
SellApp suits sellers of digital products who want storefront creation, payment options, and automatic delivery in one platform. Its API and webhook tools may also suit sellers connecting their own workflows.
Verdict
SellApp combines storefront creation, payment handling, and digital fulfillment, with tools for subscriptions and community access. The free plan has per-sale fees; Advanced lists 0% platform fees at $199.99 a month.
Where Specifiction places it
- Digital Product Selling Platforms#14 of 317.9