Lemon Squeezy vs SellApp

Lemon Squeezy is an all-in-one platform for SaaS businesses selling digital downloads, subscriptions, and software licenses. It says it acts as merchant of record for digital sales taxes and compliance. Merchants can embed no-code checkout forms on an existing site or share checkout links; its no-code and API solutions support 20+ payment methods and global bank payouts. Subscription billing can run weekly, monthly, or yearly, with management for upgrades, downgrades, cancellations, and free trials. The platform can issue software license keys and provides signed, throttled download links. Lemon Squeezy says its fraud protections use machine learning and real-time analytics to identify suspicious transactions. Its REST API documentation states a limit of 300 calls per minute, and documented integrations include ConvertKit, Mailchimp, and Zapier. Ecommerce has no monthly charge and costs 5% + $0.50 per transaction when sales are generated, with sales tax collection and remittance included. Email marketing is free for up to 500 subscribers. Lemon Squeezy was founded in 2019.

SellApp is a web and API platform for selling digital products, including software, memberships, videos, templates, and paid community access. Its no-code store builder offers templates and premade sections, and AI assistance can help create and personalize a storefront. Sellers can accept PayPal, Stripe, Square, Paddle, Apple Pay, Google Pay, regional methods, and cryptocurrencies. Once a customer pays, the platform can deliver downloads, license keys, memberships, or community access automatically. Sellers can set recurring billing intervals and offer percentage or value discounts, pay-what-you-want prices, and bulk discounts. Community integrations can grant configurable roles after purchase and remove access after a dispute or lost subscription. Developer tools include an API, webhooks, scoped API key permissions, webhook secrets, and product-linked fulfillment hooks. The Standard plan is free, with fees calculated per sale and billed at the start of the following month; it includes unlimited products and resources and a custom domain. Advanced costs $199.99 a month and lists 0% platform fees. SellApp says payments go directly to the seller’s linked payment method and it does not hold funds or perform payouts.