Shop-it

Spec sheet

What it does

Shop-it develops online stores, data-driven marketing and delivery services for supermarkets in Africa.Read 12 Oct 2026 · shopitapp.co

Product

Shop-it provides e-commerce, marketing and delivery services for supermarkets and independent retailers in Africa.Read 13 Oct 2026 · shopitapp.co

Headquarters

Cape Town, South AfricaRead 28 Sep 2026 · shopitapp.co

Company

The site identifies the company as Last Mile for BoP Africa (Pty) Ltd. and lists its address in Green Point, Cape Town, South Africa.Read 13 Oct 2026 · shopitapp.co

Business resources

Marketplace members can access business training, marketing services, business opportunities and a community of traders.Read 12 Oct 2026 · shopitapp.co

Commercial terms

The opened product pages direct prospective customers to request a demo or contact Shop-it and do not state prices or trial terms.Read 13 Oct 2026 · shopitapp.co

Customers

Shop-it describes its intended customers as wholesalers, supermarkets, small shops and brands.Read 13 Oct 2026 · shopitapp.co

eCommerce audience

Its white-label eCommerce solution is aimed at wholesalers and supermarkets and combines a customer-facing online store with a digital fulfilment platform.Read 12 Oct 2026 · shopitapp.co

Hosting model

hostedRead 21 Sep 2026 · shopitapp.co

Integrations and channels

The maker mentions Facebook and WhatsApp among the social channels used to reach customers.Read 12 Oct 2026 · shopitapp.co

Managed store

Shop-it says it can set up a branded online store in less than a month and handle the technology and logistics aspects.Read 12 Oct 2026 · shopitapp.co

Management and analytics

Shop-it Manager lets teams review orders and staff performance, access analytics and reports, and manage online store marketing.Read 13 Oct 2026 · shopitapp.co

Manager tools

Shop-it Manager lets teams review orders and staff performance, access analytics and reports, and manage online-store marketing.Read 12 Oct 2026 · shopitapp.co

Marketing services

Shop-it offers social media campaign setup and management, content creation, Facebook business account and campaign setup, and analysis of advertising data.Read 13 Oct 2026 · shopitapp.co

Marketplace

The marketplace helps small businesses such as spaza shops, restaurants and hair salons find suppliers and buy stock in bulk.Read 13 Oct 2026 · shopitapp.co

Marketplace access

The marketplace is accessible by phone, tablet or computer and is designed to require little data.Read 13 Oct 2026 · shopitapp.co

Marketplace payments and delivery

The marketplace offers multiple payment solutions for small traders and delivery of stock to their shops.Read 13 Oct 2026 · shopitapp.co

Online store

The branded online store is a web app customers can access from phones, tablets or laptops.Read 13 Oct 2026 · shopitapp.co

Online store access

The branded online store is a web app accessible from phones, tablets or laptops.Read 12 Oct 2026 · shopitapp.co

Order fulfilment

The fulfilment tools notify staff of new orders, support order picking, offer optional delivery management and provide customers with real-time order progress tracking.Read 13 Oct 2026 · shopitapp.co

Payments and delivery

The marketplace offers multiple payment solutions for small traders and delivery of stock to their shops.Read 12 Oct 2026 · shopitapp.co

Retail e-commerce

Its white-label e-commerce solution combines a branded online store with digital order fulfilment and delivery services.Read 13 Oct 2026 · shopitapp.co

Sales channels

omnichannelRead 21 Sep 2026 · shopitapp.co

Service and support

Shop-it says it develops and maintains the e-commerce solution for clients and handles the technology and logistics aspects; a customer testimonial says the team continued to provide support after setup.Read 13 Oct 2026 · shopitapp.co

Small-business marketplace

The marketplace serves small businesses such as spaza shops, restaurants and hair salons, letting them find suppliers and buy stock in bulk.Read 12 Oct 2026 · shopitapp.co

Social channels

The company describes social media management and campaigns involving Facebook and says it helps businesses engage prospects through WhatsApp and Messenger.Read 13 Oct 2026 · shopitapp.co

Who it serves

The company says it provides technology and logistics services to supermarkets, wholesalers, small shops and brands in Africa.Read 12 Oct 2026 · shopitapp.co

Where Specifiction places it

• Ecommerce platforms#259 of 2806.9