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SHOPLINE

shopline.com

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Spec score 9.2 #11 of 280 in Ecommerce platforms

Spec sheet

What it does
SHOPLINE is a SaaS unified-commerce platform covering ecommerce, social commerce, point of sale and CRM.Read 15 Oct 2026 · shopline.com
Free plan
NoRead 20 Sep 2026 · shopline.com
Headquarters
SingaporeRead 28 Sep 2026 · shopline.com
Founded
2013Read 28 Sep 2026 · shopline.com
Abandoned cart recovery
YesRead 20 Sep 2026 · shopline.com
API platform
The Open API exposes APIs and push notifications for external partners using the SHOPLINE SaaS platform.Read 15 Oct 2026 · developer.shopline.com
App marketplace
SHOPLINE offers a marketplace containing self-developed and third-party plugins.Read 15 Oct 2026 · apps.shopline.com
Automation
SHOPLINE Flow runs defined actions when configured events and conditions occur.Read 15 Oct 2026 · shopline.com
B2B
B2B catalogs can apply company-specific percentage discounts and fixed prices after buyer login.Read 15 Oct 2026 · shopline.com
Company scale
SHOPLINE says it was founded in 2013, is headquartered in Singapore, serves more than 600,000 merchants and has approximately 2,000 employees.Read 15 Oct 2026 · shopline.com
Developer documentation
The developer portal documents app types, authorization, API versioning, webhooks, batch operations, extensions, CLI 2.0 and app review.Read 15 Oct 2026 · developer.shopline.com
Digital products
YesRead 20 Sep 2026 · shopline.com
Global selling
Global-selling tools support more than 35 storefront languages, local currencies, localized domains and market-specific pricing.Read 15 Oct 2026 · shopline.com
GraphQL API
The GraphQL Admin API supports reading and writing merchant data through a versioned POST endpoint and API Explorer.Read 15 Oct 2026 · developer.shopline.com
Headless commerce
SHOPLINE provides a headless option in which its backend supports custom websites and mobile apps.Read 15 Oct 2026 · shopline.com
Hosting model
hostedRead 20 Sep 2026 · shopline.com
Inventory locations
300Read 20 Sep 2026 · shopline.com
Legal entity
Crunchbase lists the Singapore legal name as SHOPLINE Commerce Pte. Ltd. and the company as active and private.Read 15 Oct 2026 · crunchbase.com
Licence
SHOPLINE's terms identify its names, logos, designs, scripts and service names as its or affiliates' intellectual property; the service is provided as a hosted service and no open-source licence is stated.Read 15 Oct 2026 · shopline.sg
Limit: Android complaints
Google Play reviews include complaints about unannounced card charges, poor service and unqualified products.Read 15 Oct 2026 · play.google.com
Limit: fees and restrictions
G2 reviewers mention platform restrictions, fees on every plan, high or extra charges, billing issues and access limitations.Read 15 Oct 2026 · g2.com
Limit: merchant-related complaints
Trustpilot reviews repeatedly report undelivered, incorrect or poor-quality goods and suspected scams on stores using SHOPLINE; SHOPLINE replies that merchants independently handle products, orders, shipping and refunds.Read 15 Oct 2026 · trustpilot.com
Limit: support hours
A G2 reviewer requested better support from the Chinese headquarters outside normal hours.Read 15 Oct 2026 · g2.com
Limit: transaction costs
The Capterra reviewer complained that monthly plans also require commission on orders.Read 15 Oct 2026 · capterra.com
LinkedIn company fact
LinkedIn also describes SHOPLINE as founded in 2013 and a SaaS provider for selling, marketing and operating retail businesses.Read 15 Oct 2026 · linkedin.com
Marketing
SmartPush combines email, SMS, pop-ups, automated flows, segmentation and AI using data from memberships, subscriptions, reviews and wishlists.Read 15 Oct 2026 · shopline.com
Notable news: October 2026 releases
The October 6, 2026 changelog lists granular staff permissions, cross-table analytics, TikTok Shop multi-warehouse inventory, an upgraded Flow editor and a branded Shopper App course.Read 15 Oct 2026 · help.shopline.com
OAuth
Public and custom apps use OAuth 2.0; their access tokens last 10 hours and can be refreshed.Read 15 Oct 2026 · developer.shopline.com
Online store
The platform includes a built-in online storefront, checkout and inventory management.Read 15 Oct 2026 · shopline.com
Point of sale
SHOPLINE POS connects online and physical stores and synchronizes products, inventory, promotions, customers and data.Read 15 Oct 2026 · shopline.com
Praise: setup
The Capterra reviewer said guided website creation lets users start without prior website-building knowledge.Read 15 Oct 2026 · capterra.com
Praise: usability and speed
G2 reviewers describe SHOPLINE as modern, easy to use and fast, and praise its themes, API and next-day payout option.Read 15 Oct 2026 · g2.com
Rating on Apple App Store
4.0 out of 5 from 4 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.0 out of 5 from 1 reviewRead 15 Oct 2026 · capterra.com
Rating on G2
4.5 out of 5 from 2 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.0 out of 5 from 1 reviewRead 15 Oct 2026 · getapp.com
Rating on Google Play
4.5 out of 5 from 59 reviewsRead 15 Oct 2026 · play.google.com
Rating on Trustpilot
1.5 out of 5 from 61 reviewsRead 15 Oct 2026 · trustpilot.com
REST API
The REST Admin API lets apps access and manage store data after authorization with permitted scopes.Read 15 Oct 2026 · developer.shopline.com
Sales channels
omnichannelRead 20 Sep 2026 · shopline.com
SDK
An official Go SDK handles OAuth token generation, REST Admin API requests and webhook registration and processing.Read 15 Oct 2026 · developer.shopline.com
Security: PCI
SHOPLINE Payment is described as PCI DSS compliant and a Level 1 service provider.Read 15 Oct 2026 · shopline.com
Security: SOC
SHOPLINE says it has an independently audited SOC 2 report covering security, availability and confidentiality controls.Read 15 Oct 2026 · shopline.com
System requirements
The iOS app requires iOS 15 or later; its Mac version requires macOS 12 or later with an Apple M1 or newer chip.Read 15 Oct 2026 · apps.apple.com
Transaction fee
variesRead 20 Sep 2026 · shopline.com

Plans and prices

Starter Price not published 5 staff accounts · 15 locations · 1,000 SmartPush emails Read 20 Sep 2026 · shopline.com
Essential Price not published 35 staff accounts · 15 locations Read 20 Sep 2026 · shopline.com
Premium Price not published 100 staff accounts · 30 locations Read 20 Sep 2026 · shopline.com
Starter (annual) $24 a month annually; save 17% 5 staff accounts · 15 locations · 2% third-party transaction fee · 1,000 SmartPush emails Read 15 Oct 2026 · shopline.com
Starter (monthly) $29 a month monthly 5 staff accounts · 15 locations · 2% third-party transaction fee · 1,000 SmartPush emails Read 15 Oct 2026 · shopline.com
Essential (annual) $66 a month annually; save 17% 35 staff accounts · 15 locations · 0.8% third-party transaction fee · app marketplace and integrations Read 15 Oct 2026 · shopline.com
Essential (monthly) $79 a month monthly 35 staff accounts · 15 locations · 0.8% third-party transaction fee · app marketplace and integrations Read 15 Oct 2026 · shopline.com
Premium (annual) $224 a month annually; save 17% 100 staff accounts · 30 locations · 0.5% third-party transaction fee · developer tools and API integrations Read 15 Oct 2026 · shopline.com
Premium (monthly) $269 a month monthly 100 staff accounts · 30 locations · 0.5% third-party transaction fee · developer tools and API integrations Read 15 Oct 2026 · shopline.com
Enterprise Priced on request custom pricing unlimited staff accounts · 300 locations · multi-store management · priority API access Read 15 Oct 2026 · shopline.com

Every SHOPLINE plan and price →

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