SiteRoot

Spec sheet

What it does

SiteRoot uses AI to create and maintain websites for Australian small businesses from answers about their business.Read 15 Oct 2026 · siteroot.com.au

Free plan

NoRead 24 Sep 2026 · siteroot.com.au

Support

Support is offered by email and by booking a call with a person who works on SiteRoot.Read 15 Oct 2026 · siteroot.com.au

ABN location

The ABN record lists the company’s main business location as Victoria postcode 3076.Read 15 Oct 2026 · abr.business.gov.au

ABN registration

Australian government ABN records show Innoveta Pty Ltd as an active Australian private company from 31 October 2025.Read 15 Oct 2026 · abr.business.gov.au

Accessibility status

SiteRoot says it is in pilot, applies headings, image alternative text, and contrast practices, and asks users to report accessibility problems.Read 15 Oct 2026 · siteroot.com.au

AI provider

The privacy policy identifies Anthropic as the model provider used to generate and edit site copy, layout, and structure.Read 15 Oct 2026 · siteroot.com.au

AI-readable content

SiteRoot says it publishes an llms.txt business summary that AI tools can read directly.Read 15 Oct 2026 · siteroot.com.au

Blog

The subscription includes blog post creation and an automatically linked blog listing page.Read 15 Oct 2026 · siteroot.com.au

Build and launch

SiteRoot says most users see a finished site in under ten minutes, with a few more minutes to go live once a domain is connected.Read 12 Oct 2026 · siteroot.com.au

Build speed

The service says users can see a finished site in about 10–15 minutes and publish shortly afterward.Read 15 Oct 2026 · siteroot.com.au

Cloud provider

AWS is identified as the infrastructure used to build, store, and host published sites.Read 15 Oct 2026 · siteroot.com.au

Company products

Innoveta lists SiteRoot among four products in its own product suite.Read 15 Oct 2026 · innoveta.com.au

Contact forms

Form enquiries are emailed directly to the customer’s inbox rather than stored in a dashboard.Read 15 Oct 2026 · siteroot.com.au

Custom domain

YesRead 24 Sep 2026 · siteroot.com.au

Custom domains

Customers can connect a domain they already own, but domain registration itself is purchased separately and excluded from the subscription.Read 15 Oct 2026 · siteroot.com.au

Data export

SiteRoot says customers can request a full export of their website after connecting their own domain.Read 12 Oct 2026 · siteroot.com.au

Data location

The policy says providers may process or store information outside Australia, including in the United States.Read 15 Oct 2026 · siteroot.com.au

Domains

Customers can connect a domain they already own or get help obtaining one, but the domain purchase is not included in the subscription price.Read 12 Oct 2026 · siteroot.com.au

Editing

Users can edit text directly in SiteRoot Studio or ask for changes in plain language and preview them before publishing.Read 12 Oct 2026 · siteroot.com.au

Export and ownership

The company says customers own their generated site and can request a full export once their own domain is connected.Read 15 Oct 2026 · siteroot.com.au

GST registration

The ABN record shows Innoveta Pty Ltd registered for GST from 16 May 2026.Read 15 Oct 2026 · abr.business.gov.au

Hosting and SSL

Hosting and an automatically maintained SSL certificate are included.Read 15 Oct 2026 · siteroot.com.au

Included features

The plan includes page management, a blog, SEO titles and descriptions, contact forms, and logo generation.Read 12 Oct 2026 · siteroot.com.au

Industry targeting

SiteRoot designs sites around the customer’s industry and reviews similar businesses before building.Read 15 Oct 2026 · siteroot.com.au

Integrations and sign-in

The site states that signing in with Google uses the account name and email address and does not access other Google data.Read 12 Oct 2026 · siteroot.com.au

Intended customers

SiteRoot describes its intended users as Australian small businesses, including tradies, clinics, brokers, consultants, accountants, trainers, and lawyers.Read 12 Oct 2026 · siteroot.com.au

Licence and code ownership

The terms say SiteRoot and its licensors own the platform, templates, design system, underlying code, and brand, while customers receive use rights to their generated site.Read 15 Oct 2026 · siteroot.com.au

Limit: account closure

When an account closes, the published site is taken offline, although remaining data is handled under the privacy policy.Read 15 Oct 2026 · siteroot.com.au

Limit: AI accuracy

The terms make users responsible for checking AI-generated facts, prices, hours, and business claims before publishing.Read 15 Oct 2026 · siteroot.com.au

Limit: availability guarantee

The terms provide the service as-is and do not guarantee uninterrupted operation, error-free output, or business results.Read 15 Oct 2026 · siteroot.com.au

Limit: domain service

SiteRoot does not currently sell or register domains; customers must use a separate registrar.Read 15 Oct 2026 · siteroot.com.au

LinkedIn audience

SiteRoot’s LinkedIn post showed two followers when viewed.Read 15 Oct 2026 · linkedin.com

LinkedIn positioning

A LinkedIn post says SiteRoot identifies competitors and peers before building a site so customers start with market context instead of a blank template.Read 15 Oct 2026 · linkedin.com

Logo generation

SiteRoot can generate logo options or accept an existing logo.Read 15 Oct 2026 · siteroot.com.au

Maker legal name

The service is operated by Innoveta Pty Ltd, ACN 692 415 946, trading as SiteRoot.Read 15 Oct 2026 · siteroot.com.au

Maker location

Innoveta identifies itself as an Australian company based in Melbourne.Read 15 Oct 2026 · siteroot.com.au

Maker start year

Innoveta’s corporate site says it has delivered technology services since 2020.Read 15 Oct 2026 · innoveta.com.au

Mobile design

The builder says generated sites are designed for phone screens and images are size-limited and lazy-loaded for speed.Read 15 Oct 2026 · siteroot.com.au

Monitoring

The service says it monitors site availability and certificate expiry.Read 15 Oct 2026 · siteroot.com.au

Other service providers

Sentry is used for error monitoring, Google Maps for optional address autocomplete, and Stripe processes payments.Read 15 Oct 2026 · siteroot.com.au

Page management

Users can add, rename, reorder, and remove pages while the navigation updates automatically.Read 15 Oct 2026 · siteroot.com.au

Plain-language editing

Users can request changes in ordinary language, preview them, and publish only after approval.Read 15 Oct 2026 · siteroot.com.au

Privacy compliance

Innoveta says it handles personal information under Australia’s Privacy Act 1988 and Australian Privacy Principles.Read 15 Oct 2026 · siteroot.com.au

Public API or SDK

The public SiteRoot pages reviewed describe no API, SDK, developer portal, or integration catalogue.Read 15 Oct 2026 · siteroot.com.au

Search and mobile

SiteRoot says its sites include search engine details for each page and are designed for phone screens, with images loaded as needed.Read 12 Oct 2026 · siteroot.com.au

Search indexing

Published sites include business details for search engines, notify Google about pages, and set search-result wording per page.Read 15 Oct 2026 · siteroot.com.au

Self-hosting

The public product and pricing pages describe hosted delivery and do not provide a self-hosting option.Read 15 Oct 2026 · siteroot.com.au

SEO foundations

Each page receives titles, descriptions, and other information intended for search engines.Read 15 Oct 2026 · siteroot.com.au

Trial terms

The 14-day trial is limited to one per customer; a card is requested during the trial, and cancellation is available anytime.Read 12 Oct 2026 · siteroot.com.au

Visual editing

SiteRoot Studio allows text on the page to be clicked and edited directly.Read 15 Oct 2026 · siteroot.com.au

Plans and prices

Every SiteRoot plan and price →

Where Specifiction places it

• Small Business Website Builders#53 of 918.2