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SmartMetrics

smartmetrics.co

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Spec score 7.6 #15 of 27 in Social Media Hashtag Tracking Software

What it is

SmartMetrics provides Instagram account and hashtag analytics for brands and agencies through web access and an API. Account reports visualize more than 30 measures across accounts, posts, and stories, including audience demographics and geography, engagement, reach, and impressions. Hashtag tracking covers daily post updates, performance, sentiment, top posts, and related hashtags. The service also tracks brand mentions in real time and lets users respond from one place. Reports can be exported as PDF or CSV, charts as images, and shared through a secret link. Agency tools include scheduled and white-label reports, shared online reports, goals, and smart alerts. Its documented API uses key-based authentication over HTTPS; account analytics require authorization through Facebook. Plans start at $9 a month for up to three accounts, with hashtags counting toward the profile limit. A 14-day trial does not require a credit card, but the account is put on hold afterward unless the user subscribes.

Spec sheet

Product
SmartMetrics provides Instagram account and hashtag analytics for brands and agencies.Read 7 Oct 2026 · smartmetrics.co
API
The documented API uses key-based authentication over HTTPS and exposes endpoints for tracked accounts and analytics.Read 7 Oct 2026 · smartmetrics.co
Integrations
For account analytics, SmartMetrics says it uses the official Facebook API and requires authorizing its service through Facebook.Read 7 Oct 2026 · smartmetrics.co
Security
The privacy policy says services use SSL, backups are encrypted and kept on dedicated servers inaccessible from the internet, and account access requires password verification.Read 7 Oct 2026 · smartmetrics.co
Account metrics
It reports more than 30 visualized account, post, and story metrics, including follower demographics, geography, engagement, reach, and impressions.Read 7 Oct 2026 · smartmetrics.co
Agency tools
Agency features include scheduled reporting, white-label reports, shared online reports, and goals and smart alerts.Read 7 Oct 2026 · smartmetrics.co
Competitor limits
For competitor accounts, follower gender, privacy, geography, reach, and gained or lost followers metrics are unavailable.Read 7 Oct 2026 · smartmetrics.co
Data privacy
The privacy policy says SmartMetrics does not sell or share user data, while noting limited disclosures may occur for legal process, fraud prevention, or security.Read 7 Oct 2026 · smartmetrics.co
Exports and sharing
Reports can be exported as PDF or CSV, charts as images, and shared through a secret link.Read 7 Oct 2026 · smartmetrics.co
Hashtag analytics
Hashtag tracking includes daily post updates, performance measures, sentiment rate, top posts, and related hashtags.Read 7 Oct 2026 · smartmetrics.co
Mentions
The mentions feature tracks Instagram brand mentions in real time and supports responding to them from one place.Read 7 Oct 2026 · smartmetrics.co
Support and custom plans
The pricing page says customers can contact SmartMetrics for custom plans above its listed account counts.Read 7 Oct 2026 · smartmetrics.co
Trial and cancellation
The site offers a 14-day free trial without requiring a credit card; after it ends, the account is put on hold unless the user subscribes.Read 7 Oct 2026 · smartmetrics.co

Plans and prices

3 profiles $9 a month Monthly; $81/yr yearly up to 3 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export · branded and scheduled reports Read 7 Oct 2026 · smartmetrics.co
7 profiles $19 a month Monthly; $171/yr yearly up to 7 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export · branded and scheduled reports Read 7 Oct 2026 · smartmetrics.co
15 profiles $39 a month Monthly; $351/yr yearly up to 15 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export · branded and scheduled reports Read 7 Oct 2026 · smartmetrics.co
19 profiles $49 a month Monthly; $441/yr yearly up to 19 profiles · hashtags: every 2K posts count as 1 profile Read 7 Oct 2026 · smartmetrics.co
33 profiles $79 a month Monthly; $711/yr yearly up to 33 profiles · hashtags: every 2K posts count as 1 profile Read 7 Oct 2026 · smartmetrics.co
43 profiles $99 a month Monthly; $891/yr yearly up to 43 profiles · hashtags: every 2K posts count as 1 profile Read 7 Oct 2026 · smartmetrics.co
65 profiles $149 a month Monthly; $1341/yr yearly up to 65 profiles · hashtags: every 2K posts count as 1 profile Read 7 Oct 2026 · smartmetrics.co
87 profiles $199 a month Monthly; $1791/yr yearly up to 87 profiles · hashtags: every 2K posts count as 1 profile Read 7 Oct 2026 · smartmetrics.co
109 profiles $249 a month Monthly; $2241/yr yearly up to 109 profiles · hashtags: every 2K posts count as 1 profile Read 7 Oct 2026 · smartmetrics.co
131 profiles $299 a month Monthly; $2691/yr yearly up to 131 profiles · hashtags: every 2K posts count as 1 profile Read 7 Oct 2026 · smartmetrics.co

Every SmartMetrics plan and price →

Strong points and limits

Strong points

  • More than 30 visualized account, post, and story metrics
  • Tracks hashtag performance and related hashtags
  • Real-time brand mentions support responses from one place
  • Exports PDF and CSV reports and image charts
  • API uses key-based authentication over HTTPS

Limits

  • No free plan
  • Competitor accounts lack several audience and reach metrics
  • Trial account is put on hold unless subscribed
  • Hashtags count toward profile limits on smaller plans

Who it suits

SmartMetrics suits brands and agencies tracking Instagram accounts, hashtags, and mentions. Agencies needing scheduled or white-label reports may also find its reporting tools relevant.

Verdict

SmartMetrics combines account analytics, hashtag tracking, and mention response with export and agency reporting tools. The no-credit-card trial lasts 14 days, and plans start at $9 a month.

Where Specifiction places it

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